Comparison

10 Amazon PPC software Alternatives to Perpetua

Discover 10 top Amazon PPC software alternatives to Perpetua - compare features, pricing, and reviews to find the best option for your advertising needs.

Feb 5, 2024

Amazon PPC software Atom11
Amazon PPC software Atom11

Perpetua has carved a niche in the world of online advertising automation, helping businesses navigate the ever-evolving landscape. Its innovative features, like campaign management and data-driven insights, have empowered many to optimize their spending and reach target audiences effectively. However, no tool is perfect, and Perpetua isn't exempt from limitations.

Following are some of the reviews that customers have given on social media and other online channels:

  1. "The software is not mature. That means that bugs pop up regularly and that some crucial features are still missing. What I also miss is some insight on how the algorithm is bidding on keywords. In a campaign with many keywords, it has happened to us that many keywords never got any impressions, especially keywords with low search frequency or keywords that were added to the campaign at a later stage."

  2. They are insisting on charging me for a service they didn't deliver on. They cancelled the service, likely because of how poorly it performed, and started a new service to replace it. I disputed some bills, in which the sales reps and customer support person went silent on, and their AR department was requiring me to follow up with her on what was actually owed. That makes no sense.

Users have cited concerns around cost, transparency, and inflexibility, leaving them searching for alternatives that better suit their unique needs.

Fear not! Few other softwares can fill in the gap for you. This article delves into 10 powerful alternatives to Perpetua, each offering distinct advantages and catering to varied requirements. Whether you're seeking enhanced budget control, deeper campaign customization, or AI-powered optimization on a different platform, we've got you covered.

1. atom11

Best for: Mid-market, agencies, brands

Atom11 Dashboard

atom11 is a retail-aware PPC automation software. It combines retail signals like inventory, pricing and digital shelf with Advertising so that you can run effective ads on Amazon. In addition to table stakes features for ad automation like automated KW harvesting, negations and bid suggestions, atom11 comes with a detailed analytics portal which seamlessly integrates retail and advertising metrics.

See below for a detailed set of features:

  • Retail aware automations: With atom11’s rule based automation, you can (a) use retail signals like inventory to optimize ads. For ex. you can choose to pause ads when your inventory is less than 15 days in hand. (b) automate KW harvesting and negation and never have to worry about it. Instead of completely automating KW harvesting, you can define guardrails for the same and then automate the same.

    With atom11, you can set up automations with guardrails that suit your business. You can also pause campaigns when inventory is low
  • Suggested Bids: atom11 provides suggested bids basis your defined target ACOS. Atom11 clients start to see impact on wasted spends and inefficient spends within a couple of weeks of using the system’s bid adjustment.

  • Hourly dayparting: With Amazon Marketing Stream data, you can set up dayparting on bids, budgets and placement level. You can use this data to increase and decrease campaign spend intensity by the time of the day.

    atom11 Amazon PPC software dayparting keyword harvesting



  • Complete Retail Analytics: atom11 is your complete ads and analytics solution for both vendors and sellers. You do not need 3 different softwares for ad automation, analytics and reporting. It is an all-in-one software that brings together retail, inventory, ads and pricing data in one place. It helps agencies and brands have richer PPC conversations and deep dives as all data is available in one place.

Pricing

Atom11 offers tiered pricing as per your

For brands/ sellers between $2k-$10k in amazon ad spends, it is a flat fee of 199$/m

For brands/ sellers/ agencies between $10k-100k in Amazon ad spends, it starts at 499$

For brands/ sellers/ agencies >$100k in Amazon ad spends, there is custom pricing available

2. Scale Insights

Best for: Mid-market

Scale Insights is built by 8 figure sellers themselves to automate PPC at scale.

Features:

  • Rule based automation: Scale Insights offers a detailed rule based automation, with If then Else statements. This negates the requirement of building multiple rules of the same campaign.

  • Dayparting: Scale Insights offers dayparting features, although the mechanism is very traditional. They only have the capability of pausing or switching on campaigns on their dayparting. For more detailed dayparting capabilities, you can check this out.

  • Bid suggestions: Scale insights also provides bid suggestions to reduce ACOS

Pricing:

Scale Insights has a ASIN wise pricing starting from $78/m for 5 ASINs to $688 for 100 ASINs. For more ASINs a custom offer is required

3. Quartile

Best for: Enterprise, large catalog, AI

Quartile is an automated solution for PPC advertising for Amazon, Walmart, Google and Facebook. With both upper and lower funnel advertising under its purview, Quartile is a full funnel advertising solution. It is known for its black-box optimization algorithm which helps brands and sellers with large catalogues automate advertising.

Features:

  • AI-based Bidding automation – Quartile uses intelligence from your existing campaigns, learns from it and creates single ASIN, single KW campaigns and optimizes it for target ACOS. This is especially great for large catalog sellers/ agencies that can automate advertising for thousands of ASINs in almost no time.

  • Automatic Campaign Creation – Quartile will create auto campaigns for your ASINs then harvest every single search term that comes out of them and turn it into its own single keyword campaign. This can be useful for expanding your reach but can leave you with 10,000+ campaigns if you’re not careful.

  • Objective-based ads – You can create goals like “New Product Launch” and “Conservative optimization” to help you optimize ads according to your objectives.

In addition to above, Quartile offers a dedicated account manager to onboard you on the platform and set you up.

Pricing:

Quartile works exclusively on long-term contracts that can span up to several years. Their pricing starts at $895/month and can go up to $10k monthly depending on your ad spend, making them an expensive alternative to Perpetua.

4. Pacvue

Best for: mid-market, Enterprise, Support

Pacvue is one of the most popular PPC softwares. It is best known for its rule-based automation and ability to automate 90+ marketplaces around the world. Pacvue and Helium 10 recently merged under one umbrella brand.

Features

  • Rule-Based and Algorithmic Automation – Pacvue has both rule based and ML based advertising automation. Pacvue’s ML based algorithms are still early and we are not completely sure of their capabilities. However, their rule-based automation is a powerful and encompasses a lot of metrics to hinge on.

  • Complete sales analytics: Pacvue offers complete sales automation platform as you can manage coupons, promotions and SEO also, on their platform.

  • Clear Analytics – Pacvue’s account level analytics shows data on market share, share of voice across marketplaces. That not only helps you assess the performance and impact of ads, but also of your complete account.

  • Insights and recommendations – With powerful insights, you can make better ad decisions like allocating more ad spends to certain products or certain campaign types.

Pricing:

Like other enterprise grade softwares, Pacvue also does not reveal its pricing. However it is known that it starts from $500/m.

5. SKAI

Best for: Enterprise

SKAI is an enterprise grade PPC automation software for Amazon, and 80+ other platforms. They are specially known for their inbuilt customizations for large companies. SKAI’s inhouse tech and customer success teams are built for handling integration across different advertising platforms. Mostly used by enterprise customers, they are also a viable Perpetua alternative for medium size sellers/ agencies that are looking to scale/ need customizations.

Features

  • Rule-Based Automation – SKAI offers detailed rule based automation for enterprise customers that need control. While this is great for control, but it requires great deal of handholding for ad teams to get onboarded.

  • Full Funnel Advertising – Skai can connect to 80+ advertising platforms like Amazon, Walmart, Google etc.. Hence it makes up for a perfect full funnel advertising solution.

  • Experimentation: You can set up strategies to test before finalizing a winning strategy and get better results by zeroing in on it.

  • Forecasting: SKAI provides some level of forecasting of ACOS change with increase in spends. Having said that, we are not sure of the effectiveness of the forecasting tool.

Pricing:

SKAI does not publicly reveal their pricing (typically the case with enterprise softwares). Their pricing starts at $800/m and increases from there as a % of ad spends.

6. M19

Best for: Mid-market, agencies

M19 is an Amazon PPC automation software that helps with bid and budget automation by creating strategies*. SM19 works by grouping all campaigns of a specific product and taking targets basis that. They’re very easy to use and come with plenty of options that make them a strong Perpetua alternative.

Features

  • Target research tools – You can find more KWs and product targets (outside of the search term reports) using M19’s proprietary tools. With simple seed KWs, you can find more/ similar KWs that can be added straight into your campaigns.

  • Organic Ranking Tools – Using M19, you can avoid PPC cannibalization. You can set up automation to reduce TOS when you are already ranking on those keywords organically.

  • Hourly Day Parting – You can evaluate hourly data and adjust bids and budgets accordingly – or set up automations on their dayparting features.

  • Automated AI Bidding – M19 offers a completely automated AI-based bidding algorithm and they can get you started almost immediately.

Having said that you cannot optimize your current campaigns on M19, similar to Perpetua. M19 only makes changes to the new campaigns that its algorithm generates.

Pricing:

M19 has a unique pricing structure. Its pricing depends on your ad spends AND number of ad strategies set up:

$400/month for 4 ‘strategies*’

$400 + 3% for 10 ‘strategies*’

*A strategy stands for an m19 automation per ad type that will create different amazon campaigns depending on the setup. The limit on strategies is per marketplace.

7. Intentwise

Best for: Mid-market and enterprise

Intentwise is a full funnel advertising software covering Amazon, Walmart, Criteo, Target etc. Their rule based as well as algorithm-based automation works well for larger agencies that look for control vs. convenience. Intentwise’s latest focus is on their Ecommerce cloud. It automates analytics and reporting from Amazon Marketing Cloud for DSP advertisers.

Features

  • Recommendation Engine: Intentwise provides guidance on bid management, targeting optimization, product optimization and other important optimization levers. This helps users focus on taking actions and developing strategies, while intentwise analyses data and provides insights to take quicker action.

  • Rule and algorithm-based optimization – Intentwise’s rule as well as ML driven Bid optimization bid algorithm maximises ACOS basis defined ACOS targets. The platform is super easy to use and customers can onboard quickly to start utilizing it. Intentwise also offers managed support for first couple of months so as to fasten onboarding.

  • Analytics - You can add Seller Central, Vendor Central, DSP and even Walmart Retail accounts to Intentwise and measure performance w.r.t advertising.

  • Competitor insights: Intentwise also scrapes the web to analyze competitor benchmarking on share of voice and content quality. You can use these insights to set relevant goals for you business, track and achieve them.

Pricing:

Intentwise pricing is not disclosed on its website. From what we know, it is tier based according to ad spends. They also have discounts for annual contracts over and above their monthly pricing.

Another thing about Intentwise is their modular pricing. You can add Analytics and Power BI/ Looker exports to your contract for extra fee.

8. Teikametrics

Best for: Mid-market

Teikametrics main USP is their FLYWHEEL2.0 technology, which automates bids and budgets according to seasonality and retail performance.

Features

  • Automated bid and budget changes as per ACOS targets – This functionality automates bids and budgets of campaigns to improve spend efficiency.

  • Campaign Creator – Teikametrics harvests KWs from search term reports and automatically creates new campaigns. This not only ensures better targeting, but also avoids KW stuffing in multiple campaigns.

  • Day Parting – With this feature, you can focus your bids during highest performing days and hours of the week.

  • Smart Bidding – Teikametric’s proprietary Flywheel2.0 technology automatically detects seasonality, inventory levels and pricing to change bids during the day.

Pricing:

Teikametrics charges 3% ad spends as subscription fee. It works great for smaller sellers, but at higher spends, this becomes expensive. But Teikametrics can be worked on month on month contracts.

9. Adtomic

Best for: Beginners

Adtomic is Helium10’s Amazon PPC Automation software. It provides basic rule based automation and clean and easy user interface, that makes it a great Tiekametrics alternative. Adtomic really simplifies advertising automation by removing all distractions and advanced features – so that customers can start using it asap.

Features

  • Benefit From The Helium10 Ecosystem – KW research takes up 10-15% of your time. The biggest benefit of using Adtomic is that you can leverage in-app data from KW research directly into your campaigns.

  • Harvesting and Negation – Adtomic offers customizable rules for keyword harvesting and KW negation you’re your search term reports, really bringing down efforts to take these actions weekly.

  • Objective-based Settings – Adtomic offers 3 preset settings: Launch, Grow and Liquidate. These settings enable sellers to promptly synchronize their campaign strategy with their overarching account strategy on the Adtomic platform.

  • Bid Adjustments – Although adtomic does not have rule based or ML based bid adjustments, it does have bulk adjustment features which help sellers take quick actions and save time.

Pricing:

Adtomic offers a tiered pricing:

Platinum and Diamond: $199/month (for up to $10k/month)

For ad spends > $10K/m : $199 + 2% of ad spends

10. Sellerapp

Best for: Beginners

Sellerapp is a Singapore based company that builds multiple tools for Amazon Sellers and agencies. Their budget friendly PPC automation software is great for sellers who are starting out on Amazon and managing advertising inhouse. Their most important feature is rule based automation which allows sellers to take bulk actions on advertising.

Features

  • Bulk Actions: With Sellerapp’s bulk features, you can easily make changes to multiple campaigns at once and save time. This includes making changes to KWs, search terms and placement data from multiple campaigns.

  • Hourly Performance Analysis: With Sellerapps’ Amazon Marketing Stream data and dayparting, you can identify peak performance hours and fine-tune bids and budgets to maintain ACOS.

  • Customizable Rules – You can create custom rules for your target ACOS and execute them at any cadence – i.e. hourly, weekly, monthly on the Sellerapp platform.

  • Goal-based Settings – Sellerapp gives you 3 different settings – Launch, Grow and Liquidate. These pre-set goals help you quickly optimize your account according to the objective selected.

Pricing:

Sellerapp pricing is more reasonable than most tools in the list and focused on sellers that are just starting their advertising journey. They charge a flat pricing for different ad spends, rather than a % of ad spends. Below is their current pricing:

Pro-Lite package: $39/month up to $5k/month ad spends

Professional package: $49/month up to $20k/month

Conclusion

With so many options out there, picking the right PPC software for you can be almost impossible. That’s why we made this list of Perpetua alternatives to help sellers discover more tools and learn about how they can benefit from them.

If you want to know more about our tool, atom11, feel free to book a demo call with us here.