Full funnel Amazon advertising software
Retail Aware Amazon Ads PPC Management Software for Amazon brands, sellers and agencies
Grow your sales, increase visibility and automate your workflows with Atom11’s full funnel Amazon ads software.
trusted by
2,000+ brands and agencies in 18+ countries run their Amazon advertising on Atom11.
Award winning Amazon PPC Management software tech trusted by enterprise sellers and agencies
ASINs Managed
3M+
Revenue Managed Per Year
$2.3B
Bid Changes Per day
2.7M+
Uptime
>99%
Read how brands and agencies use Atom11 to grow sales on Amazon
View self-guided tour of Atom11
Why switch to Atom11
Retail-aware advertising
Integrate retail data into your ad automations. Pause ads when inventory is low, when Buy Box is lost, or any other retail signal from seller or vendor central.
Glass-box automation
View and evaluate a complete analytics of pre and post-automation performance at keyword level. Move from black box automation to glass box automation.
4 week expert onboarding
Get a structured 4-week onboarding program with Atom11 experts and a dedicated Slack channel for real-time support. No self-serve knowledge base, no support tickets.
Hourly bid optimization using Dayparting
Adjust bids at hour level, based on real-time conversion patterns. With granular dayparting controls, you can run dayparting as per your preference.
AI copilot that explains, not just acts
Ask Neo why sales dropped and get a root-cause analysis in seconds, not a dashboard to decode yourself.
Version control
Save your entire campaign state, bid, budget, placement modifier, before big changes or major events like Prime Day. Roll back to the previous state in one click.
All your Amazon Ads management in one dashboard
One login for all your Amazon Ads requirements
Analyze
01
Advertising and retail data in a single table.
Keep yourself informed with 360 degree data around your account.
Save time by comparing Amazon PPC and Amazon DSP data in one single view.
Avoid 12 hours and hundreds of tabs analyzing sales fluctuations with Atom11's AI Assistant Neo.
Sponsored Ads analytics
DSP analytics
Amazon Marketing Cloud
Optimise
02
Amazon PPC optimization that are aware of seller central signals.
Avoid out of stock with Inventory aware automation: Pause campaigns when stock is low, resume on replenishment automatically.
Increase sales with dayparting: Increase bids at peak hours to increase overall sales.
Save hours of manual effort by automating keyword harvesting, search term negation and flexible and customizable automations.
Automations
Amazon Marketing Stream
DSP flights and budgets
Monitor
03
Amazon ads automation you can watch in real time.
Be in control with Atom11's Performance Monitor - which shows the performance of keywords pre- and post- automation.
Safeguard your bid changes with Undo functionalities.
Performance monitor
Report
04
Customize reporting as per your requirements,
Get back Excel-like control with Pivot functionalities on all data.
Export data into google sheets or create auto-refreshable google sheet reports.
Run AMC queries without SQL, linked to the DSP orders behind them.
Amazon Marketing Cloud
Reporting
Ask
05
Intelligence layer to answer difficult questions in seconds.
Use Neo within atom11 to answer account level questions.
Connect atom11 to Claude to answer questions within an account or across multiple accounts. Connection takes 5 minutes.
Ask questions and run root cause analysis, data overview and account consultations.
Neo
AI
Amazon Ads Automation you can audit, line by line
Do not let automations run in a black box. Atom11's Performance Monitor makes every automated action a 'Glass Box'. You can see the performance of each keyword pre and post automations.
Integrate AI in your workflows within Atom11 or through Claude
Neo works inside Atom11 on the screen you are already on. MCP connects the same data to your own AI stack. Same permissions, either route.
Join 2,000+ brands and agencies growing on Atom11
Tiered on ad spend, never a percentage of it. Your costs stay flat while the account grows.
Hear from our customers
The rare PPC tool that lives up to the pitch. Incredible founders that take feedback and implement. As an agency founder, my personal favorite feature is the way Atom11 helps us understand why sales have slowed down and where to look. When an account dips, the usual scramble is pulling reports from three places to figure out if it's a ranking issue, a bidding issue, a competitor move, or something else entirely. Atom11 cuts through that, it surfaces the likely cause quickly, so my team can act instead of investigate.
Hamza R
Ecommet
Frequently asked questions.
What is Amazon PPC software and how does it help sellers?
Amazon PPC software is a platform designed to manage and optimize Amazon advertising campaigns using data-driven automation. Atom11 goes beyond basic campaign management by using retail signals such as inventory levels, pricing, and competition to make smarter bidding and targeting decisions. This helps sellers reduce wasted ad spend, improve campaign efficiency, and drive automation on repetitive executional heavy tasks.
Is Atom11 a suitable Amazon PPC management software for agencies in the US?
While the majority of Atom11 users are based in the US, the company operates in over 18 countries and is used globally by PPC specialists and Ecommerce owners.
Does Atom11 import historical data?
Yes, Atom11 does import historical data from your Amazon Ads account to the Amazon ad optimization software, pulling in the last available months of performance (within Amazon's API limits) so the system can immediately analyze trends, seasonality, and wasted spend instead of starting from scratch.
How does Atom11's Amazon PPC tool handle product seasonality?
Atom11 handles product seasonality by reacting to both retail and ad signals. When demand or conversion drops after a peak, its rules and dayparting ease bids and budgets, and when inventory, pricing, and search demand line up (for example, around holidays), its retail-aware automations can safely lean in to capture more profitable traffic.
How does Amazon ads automation improve campaign performance?
Amazon ads automation improves campaign performance by continuously analyzing real-time data and adjusting bids, budgets, and keyword targeting accordingly. Retail-aware Amazon ads automation tools like us use inventory availability, pricing competitiveness, and demand signals to ensure ad spend is aligned with business performance. This leads to better conversions, optimized budget allocation, and scalable campaign growth.
How is an Amazon PPC optimization tool different from Amazon's built-in campaign manager?
An Amazon PPC optimization tool offers capabilities that extend far beyond Amazon's built-in campaign manager. While the native platform supports manual setup and basic tracking, tools like atom11 provide retail-aware automation by integrating inventory, pricing, competition, and organic ranking data into campaign decisions. This enables more precise bid adjustments, cross-campaign optimization, and significantly improved performance compared to manual management.
Can an Amazon PPC tool help recover wasted ad spend from broad match campaigns?
Yes, an Amazon PPC tool can significantly reduce wasted ad spend from broad match campaigns by identifying irrelevant search terms and refining keyword targeting. Atom11 go a step further by analyzing conversion data, inventory, and product performance to prioritize high-intent queries.
How does Amazon PPC software handle bid adjustments during peak sales events like Prime Day?
Amazon PPC software like Atom11 uses historical data, real-time signals, and dayparting strategies to adjust bids during peak events such as Prime Day. It increases bids during high-conversion hours and reduces spend during low-performance periods.
Can Amazon advertising software detect and fix keyword cannibalization across campaigns?
Yes, advanced Amazon advertising software can detect keyword cannibalization by identifying overlapping keywords across campaigns that compete against each other. It then restructures campaigns or adjusts bids to eliminate internal competition.