Amazon Ads AI Innovation Award 2025
Amazon Ads Partner Awards Winner 2024

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Amazon Dayparting Software

Amazon Ads AI Innovation Award 2025
Amazon Ads Partner Awards Winner 2024
Amazon Dayparting Software

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Focusing Spend on High‑Conversion Hours

Focusing Spend on High‑Conversion Hours

Focusing Spend on High‑Conversion Hours

Shift budget into the hours and days that actually convert and pull back when performance dips, so ACoS trends down while revenue stays steady.


  • Hourly performance insights: View clicks, cost, and conversions by hour at the campaign/keyword level to spot your best windows.

  • Dayparting rules: Use a schedule grid to automatically turn campaigns on/off for selected hours and weekdays.

  • Bid and budget adjustments: Raise or lower bids and budgets for specific hours to hit target ACoS/ROAS.

  • Transparent previews: Review a timeline of planned pauses/boosts so you can edit or override before execution.

Shift budget into the hours and days that actually convert and pull back when performance dips, so ACoS trends down while revenue stays steady.


  • Hourly performance insights: View clicks, cost, and conversions by hour at the campaign/keyword level to spot your best windows.

  • Dayparting rules: Use a schedule grid to automatically turn campaigns on/off for selected hours and weekdays.

  • Bid and budget adjustments: Raise or lower bids and budgets for specific hours to hit target ACoS/ROAS.

  • Transparent previews: Review a timeline of planned pauses/boosts so you can edit or override before execution.

Grow Profitably During Peak Events

Grow Profitably During Peak Events

Traffic spikes don’t have to blow up your spend. atom11 pairs dayparting with intraday pacing so you can protect budgets in slower windows and push harder when conversion surges, without micromanaging.


  • Bulk dayparting templates: Apply ready‑made schedules to dozens of SP/SB/SD campaigns and ad groups at once.

  • Intraday budget pacing and guardrails: Hold back early spend, then release to top‑performing hours without overspending.

  • Real‑time signals to boost/throttle/pause: Trigger instant changes based on live spend, CPC spikes, or conversion‑rate shifts.

  • Custom ROAS/ACoS reports: Track hourly performance and compare against baseline to validate impact.

Grow Profitably During Peak Events
Combine Retail Signals & Ad Schedule

Combine Retail Signals & Ad Schedule

Combine Retail Signals & Ad Schedule

Don’t pay for clicks when products are out of stock, suppressed, or priced uncompetitively. atom11 combines retail signals like inventory and pricing context with your ad schedule.


  • Inventory‑ and price‑aware automations: Automatically pause ads when ASINs go OOS or price falls below margin thresholds; resume when healthy.

  • Digital Shelf monitoring: Detect listing suppression or aggressive competitor moves and adapt schedules accordingly.

  • Conditional “if/then” dayparts rules: Combine conditions (e.g., inventory < X) with time windows to control when ads run.

  • Root‑cause analyzer: Identify whether losses were caused by stockouts, pricing, or traffic changes at specific times.

Operate Dayparting At Scale

Operate Dayparting At Scale

No matter how many brands you manage, atom11 makes it simple to roll out schedules and keep them consistent. Apply a single rule set to hundreds of campaigns, preview changes, and keep full control.


  • Unified rule framework: Manage consistent schedules and actions for SP/SB/SD from a single control plane.

  • Bulk apply/edit dayparting rules: Edit once and sync updates to hundreds of entities without spreadsheets.

  • Account guardrails: Set global bid, budget, and placement limits so individual rules can’t overspend or underbid.

  • BI-friendly reporting: Export clean, hourly data to Power BI/Sheets for audits, rollups, and sharin

Operate Dayparting At Scale

TESTIMONIALS

Hear from our customers

  • Krishna B.

    Gala

    We have tried multiple tools in the past. atom11 is the only all-in-one Amazon PPC software we found. On-point recommendations, detailed analytics, and an amazing team.

    Sourabh N.

    BECO

    atom11 is efficient. PERIOD. We are able to analyze all data in one place and saved up to 15 hours/ week on data aggregation. Also, their bid recommendations feature has helped us reduce our ad spend rate by 17%. I'd say it’s the best Amazon PPC software out there.

    Mushafa M.

    Peebuddy

    atom11 is a unique combination of advertising, analytics, and competitor tracking. The breadth of retail metrics it considers has helped us maintain ad efficiency while increasing ad spend. Their root cause analyzer is my personal fav - it helps me investigate sales fluctuations in minutes!

    Aziz P.

    Homesmith

    atom11 is our go-to solution for advertising automation. With it, we have been able to improve our ACOS by 60% over 3 months. That’s not all, their team is also super helpful and always available to help.

FAQs (Frequently Asked Questions)

FAQs (Frequently Asked Questions)

What is Amazon dayparting, and how does atom11 do it?

Will I lose control if automation is running?

Which ad types and scale does atom11 support?

Which ad types and scale does atom11 support?

Which ad types and scale does atom11 support?

How does atom11 help during peak events like Prime Day or BFCM?

How does atom11 help during peak events like Prime Day or BFCM?

How does atom11 help during peak events like Prime Day or BFCM?

How does “retail awareness” stop wasted ad spend?

How does “retail awareness” stop wasted ad spend?

How does “retail awareness” stop wasted ad spend?

How do I measure results and report to my team/clients?

How do I measure results and report to my team/clients?

How do I measure results and report to my team/clients?

How hard is setup and how fast can I see value?

How hard is setup and how fast can I see value?

How hard is setup and how fast can I see value?

Amazon PPC software that understands Retail!

  • Sales Tracker

    Root Cause Analyzer

    Compare Mode

    Dayparting

    Rule Based Automations

    KW Harvesting

    Search Term Negations

    Digital Shelf

    Custom Reporting

    Power BI integrations

Ready to turn Amazon data into sales?

  • Sales Tracker

    Root Cause Analyzer

    Compare Mode

    Dayparting

    Rule Based Automations

    KW Harvesting

    Search Term Negations

    Digital Shelf

    Custom Reporting

    Power BI integrations