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Blog
Explore key AMC benefits, use cases, and best practices. Learn how Amazon Marketing Cloud enhances ad insights, audience segmentation, and multi-touch attribution.
Mar 17, 2025
Neha Bhuchar
Check the must-attend sessions at Prosper Show 2025 for Amazon sellers. Join atom11 at Booth 356 and test your PPC skills in the Big Prosper PPC Quizathon!
Mar 12, 2025
Amazon DSP vs sponsored display: How to make the best choice for your Amazon business? Learn the differences and know-how of each ad type in this guide.
Feb 24, 2025
Discover different Amazon ads placements, their impact on visibility and conversions, and expert strategies to optimize them for higher profitability.
Feb 17, 2025
Here is your ultimate guide on Amazon competitor analysis. Learn what it is, benefits offered, how to perform it, and some tips to streamline the process.
Case Study
Betterled boosts Amazon ad performance by 23% with Atom11 while optimizing processes. Discover how Atom11 can enhance your growth—learn more today!
Feb 11, 2025
Here is an ultimate guide for advertisers covering the popular advertising technology–Amazon Demand Side Platform, including its definition, cost, and benefits.
Feb 5, 2025
Learn everything about Amazon backend keywords, an effective strategy for sellers to improve the discoverability of the products and drive sales.
Jan 31, 2025
Learn everything about Amazon TACoS, its importance, product lifecycle, the difference from ACoS, actionable strategies to optimize ad spend, and more.
Jan 30, 2025
Comparisons
Discover the best Amazon PPC software for agencies and sellers in 2025. Automate campaigns and improve efficiency.
Nov 30, 2024
Rakshita Soni
Concepts
Learn the best Amazon Storefront optimization strategies in 2025 to enhance your brand presence, improve customer experience, and drive higher sales.
Nov 21, 2024
Events
Want to shoot up your sales this Black Friday? Discover how to leverage Amazon Marketing Cloud for Black Friday in 2025 and boost conversions.
Nov 13, 2024
Get ready for Black Friday 2025 with Amazon Black Friday strategies and expert tips on Amazon advertising and promotions.
Nov 6, 2024
We’re thrilled to announce that Atom11 is a winner in the Amazon Ads Partner Awards, taking home the 2024 Beyond the Funnel Innovation Award for the APAC region! It’s so exciting to share this achievement with our incredible team and our valued clients at Kreo.
Oct 28, 2024
With Amazon Marketing Cloud, measure campaigns, analyse customer behaviour, and make informed decisions to optimize your marketing strategies. Learn more.
Oct 21, 2024
Stay ahead with the Amazon eCommerce Calendar 2025! Discover key events, conferences, and networking opportunities to grow your Amazon business.
Oct 10, 2024
Industry
Understand the latest Amazon advertising benchmarks across subcategories to optimize your campaigns for better performance.
Jul 27, 2024
Discover the importance of ASIN targeting and how to use it effectively to boost sales on Amazon in this complete guide.
Jun 27, 2024
Explore metrics beyond ACOS to improve ad performance. This guide discusses three metrics to help scale your advertising strategy effectively. Read on!
Jun 20, 2024
Kajal Sharma
Tired of increasing ad spend? Optimize ACOS for Amazon advertising with proven strategies to increase efficiency and profitability.
Jun 10, 2024
Uncover three super-effective Amazon PPC strategies that can help you lower ACOS, increase conversions, and dominate your competition.
May 21, 2024
Failing to attract new customers? Learn how to drive customer acquisition on Amazon to expand your reach and grow your eCommerce business.
May 16, 2024
Want to build sustainable business success? Calculate Amazon Customer Lifetime Value and CAC and understand how they impact your Amazon business.
May 10, 2024
Struggling to use Amazon analytics? Learn how to track performance, optimize sales, and make informed, data-driven decisions faster and effortlessly.
Apr 29, 2024
The reseller did not want to spend on products when they were low stock as well as backordered. So he used atom11's inventory optimizer to pause ads when low in stock.
Apr 27, 2024
Beco got price rise signals about their competitor from atom11. They used this information to bid high and grab sales from their competitors
Apr 26, 2024
Discover the best Amazon PPC software to automate campaigns, optimize bids, and boost ROI. Compare top tools and choose the right one for your business.
Apr 22, 2024
Have you been making these mistakes? Avoid these 10 common Amazon seller mistakes to grow your brand and improve your chances of success.
Apr 16, 2024
Using a retail aware advertising software substancially improves spend efficiency on Amazon ads
Mar 26, 2024
Learn how Luum used Atom11 to improve their ACOS and drive operational changes in their agency
Mar 18, 2024
Discover effective ways to access Amazon ads data and retain it for up to 1.5 years for analysis and informed strategy-making.
Mar 15, 2024
Discover how to analyze Amazon data using key metrics, automation tools, and best practices. Learn how to leverage insights for better sales and ad performance.
Mar 11, 2024
Stop wasting ad spend! Learn how to use Amazon PPC negative keywords to refine targeting and improve your PPC performance by leaps and bounds.
Mar 5, 2024
Get ahead in the ecommerce industry with the top 5 must-attend sessions at Prosper Show 2024 - unlock success for your brand and stay ahead of the competition.
Feb 24, 2024
Explore how Amazon Ads on Prime Video can help brands reach new audiences, boost visibility, and maximize ROI with smart ad placements.
Feb 19, 2024
Compare ACoS vs. TACoS, learn about their importance in Amazon PPC, and how to optimize these advertising metrics in this comprehensive guide.
Feb 11, 2024
Strategies
Learn how a structured Amazon PPC campaign naming convention improves organization, tracking, and scalability. Get best practices and actionable tips for success.
Jan 25, 2024
Explore Amazon bidding strategies, including fixed and dynamic bidding, placement-level tactics, rule-based bidding, and bid modifiers for better PPC results.
Jan 18, 2024
Looking for ways to control ad spend? Discover how to use Amazon Ads dayparting in your PPC campaigns to control ad spend and improve ROI.
Jan 11, 2024
Struggling with high ACOS? Learn how to lower your ACOS on Amazon and improve profitability. Learn more!
Jan 4, 2024
Looking for Teikametrics alternatives? Explore top Teikametrics competitors for Amazon PPC automation, ad optimization, and analytics to choose the best.
Dec 11, 2023
Automation
Looking for ways to optimize Amazon PPC campaigns? Here's all about Amazon PPC dayparting strategies to optimize campaigns and control ad spend.
Dec 25, 2023
Improve bidding, targeting, and campaign efficiency and achieve your desired outcome with a data-driven approach to Amazon ad optimization.
Dec 4, 2023
Facing issues with Pacvue? Explore the top Pacvue competitors for Amazon PPC automation, advanced analytics, and ad optimization. Read on!
Dec 18, 2023