Join atom11 at Amazon Accelerate: Pro Tips and Key Updates
Jul 7, 2025
by
Rakshita Soni
Amazon Accelerate 2025 is back for its sixth edition, promising to be a standout event for Amazon sellers and industry experts. Set to take place from September 16–18 at the Seattle Convention Center, this three-day conference is one of Amazon’s premier events for anyone serious about growing their business on the platform.
At Accelerate, sellers get early access to new tools, immersive hands-on workshops, personalized 1:1 support, and valuable insights on the latest trends shaping the future of selling on Amazon. It’s the perfect place to tap into high-impact learning and networking opportunities to take your Amazon business to the next level.
On that note, we’re excited to announce that atom11 will also be at the event! We will be there to engage with sellers and share how they can leverage smarter PPC strategies and tools that seamlessly integrate retail signals to help reduce wasted ad spend, improve their TACoS, and achieve sustainable, efficient scaling.
What’s in it for Sellers at Amazon Accelerate 2025?
The 2024 Accelerate Amazon conference introduced new innovations and AI tools, including Project Amelia, an AI-powered customer service assistant designed to handle seller queries, and an upgraded Buy with Prime feature to boost multi-channel sales.
The 2025 event’s speaker lineup features some of Amazon’s top executives, including Dharmesh Mehta (VP, Amazon Worldwide Selling Partner Services), Claire O'Donnell (VP, Amazon Selling Partner Trust & Store Integrity), and Avi Ravi (Director, Amazon Selling Partner Growth), who are shaping the future for sellers.
This year’s event will continue 2024’s momentum with added opportunities like:
Networking Sessions and Interactive Workshops: This will feature meetups, roundtables, and social events, allowing sellers to connect with others facing similar challenges and share insights on what’s working.
1:1 Seller Cafe Consultations: Amazon sellers can get personalized support from Amazon experts on areas such as advertising, account performance, fulfillment, and more, all without waiting in ticket queues.
Seller Sandbox: Here, you get to experience unreleased tools and features first hand. In the Seller Sandbox, you can test prototypes and collaborate directly with Amazon’s UX design and research teams to influence upcoming tools and features.
Major announcements: Sellers can expect major announcements around AI-driven automation (for product listing optimization, repricing, and keyword tools), cross-border selling enhancements, brand protection, and improved seller performance tools.
Meet atom11 at the Amazon Accelerate Conference, Seattle
We’re excited to be part of Amazon Accelerate 2025 in Seattle and can’t wait to connect with you in person. Stop by and meet our co-founders Neha Bhuchar and Nivesh Jindal at the event. With over 13 years of cumulative experience in the Amazon space, they both bring a wealth of knowledge to the table.
Neha, formerly a Senior Product Manager at Amazon, spearheaded initiatives around Prime Video ads and Brand Stores tools, working closely with sellers to optimize their Amazon strategies. Nivesh, with his strong engineering background, played a crucial role in Amazon's Engineering team, driving technical innovations that enhanced the platform’s capabilities.
Together, Neha and Nivesh combine a unique blend of product, engineering, and advertising expertise.
At atom11, we believe that scaling on Amazon isn't just about spending more on ads but spending smart. We focus on strategies that help sellers improve their campaign performance while reducing ad spend waste. By combining data from PPC with real-time retail signals like inventory levels, pricing trends, and digital shelf insights, we help sellers make more informed decisions.
If you’re attending Amazon Accelerate, come chat with us to discuss how you can make your campaigns more efficient and impactful. We’d love to share ideas and help you scale.
What Should You Know Before Attending the Amazon Accelerate Event 2025?
If you're planning to attend Amazon Accelerate 2025, here are a few things to lock in early to make the most of your time:
Register by August 3 2025 to get the early-bird rate of $499. After that, the standard rate is $599 until September 15 2025.
Seller Café appointments are first-come, first-served, and open only to registered attendees. Book them as soon as your registration is confirmed.
Use daily themed lounge spaces to connect with other sellers and Amazon teams based on shared interests. Remember, day 1 is for regional connections, day 2 for community groups, and day 3 is for product category-specific meetups.
For the Seller Sandbox, arrive early if you want to test new tools and give product feedback. Slots fill up fast.
In-person attendance is limited to active Amazon selling partners with accounts in good standing.
Pro Tips to Keep in Mind for Amazon Accelerate 2025
Here are some pro tips to help you plan and get the most out of Amazon’s annual seller event:
Complete your profile in the Accelerate app, and double-check your badge name and company.
Book Seller Café appointments early in the day as slots fill out quickly. Set reminders before they open.
Head to the conference and Seller Sandbox in the morning. Afternoon slots are often full or rushed.
Evening afterparties can be great (and informal) networking opportunities.
Build in buffer time between your booked sessions to avoid running late or missing out.
Book hotels/flights in advance to avoid last-minute overlooks or high prices.
How to Register for the Amazon Accelerate Event 2025?
Slots for Amazon Accelerate 2025 are limited and tend to fill up quickly. Make sure to register early and ensure you fill in all details correctly without any errors.
Here’s how to register:
Go to the official website of Amazon Accelerate 2025.
Once you click on Register now, it takes you to the Amazon Accelerate registration page.
Enter your email address and full name, then click Next.
Provide your contact details, ZIP code, and Amazon Merchant Token. Note that Merchant Token is mandatory to register for in-person attendance. To find your Merchant Token: Log in to your Seller Central account → Go to Settings → Select Account Info → Click on Business Information → Then select “Your Merchant Token.”
Fill in your dietary preferences, badge information, company name, and emergency contact.
Agree to the terms and conditions to proceed.
Select your ticket type (in-person or virtual, if available).
Complete the payment to confirm your registration.
Where Can I See the Recorded Sessions if I Miss Out?
In case you’re not able to attend the Amazon Accelerate event, don’t worry. Amazon typically offers the option to stream selected sessions after the event. Although specific details on the recordings are yet to be announced, you can expect to access key presentations and workshops online after the event concludes.
Conclusion
Amazon Accelerate 2025 is where Amazon shares what’s changing now and what’s coming next. This year, Amazon brings more workshops, interactive sessions, and networking opportunities for sellers, including early access to tools, key updates, and direct input from the teams shaping the seller experience. Don’t miss out!
atom11 will be on the ground too, helping you to tap into these latest advancements.
If you're ready to make the most out of your ad spend through an Amazon PPC software and start scaling profitably, book a demo with us. See you at the event.
FAQs
Where is Amazon Accelerate 2025 being held?
The 2025 Amazon Accelerate program is held at the Seattle Convention Center, Summit Building, Seattle, WA.
When does Amazon Accelerate 2025 registration open?
Registrations are already open for the Amazon Accelerate event. You can register by August 3 to avail early bird discount. The last date of registration is September 15.
How and where can I register for the Accelerate Amazon 2025?
You can register on Amazon Accelerate’s official website. Please note that in-person registration is limited and will be offered on a first-come, first-served basis.
What’s included in the Amazon Accelerate 2025 schedule?
The three-day schedule includes keynote sessions, breakout tracks, 1:1 consultations, networking events, product demos, and seller roundtables.
Where can I buy Amazon Accelerate 2025 tickets?
You can directly visit Amazon Accelerate’s official website and register there for the tickets.
How much do Amazon Accelerate 2025 tickets cost?
Amazon is offering early bird rates of $499 till August 3. If you register between August 4 and September 15, you can purchase conference tickets for $599.
Is the Amazon Accelerate program free to attend?
No, it is a paid event. You cannot attend the Amazon Accelerate conference unless you’ve registered and purchased the tickets.
Can I watch session recordings if I am unable to attend the Accelerate conference?
Yes, you can. If you’re unable to attend the in-person sessions, you can stream a selected few sessions. Amazon is yet to share more updates on how to access and stream the recordings.
