Top 11 Xnurta (Xmars) Competitors for Amazon PPC in 2026

Xnurta (formerly Xmars) is an AI-driven advertising platform designed for mid-to-large brands looking to optimize campaigns across Amazon and other marketplaces with machine learning-powered automation. The platform specializes in automated bidding, multi-marketplace management, and AI-powered campaign optimization for sellers seeking hands-off advertising automation.

What sets Xnurta apart is its focus on machine learning algorithms that analyze conversion probability patterns and adjust bids accordingly. The platform offers unified dashboard management across Amazon, Walmart, and other retail media platforms, making it particularly valuable for brands managing multi-marketplace advertising strategies. Xnurta's AI engine continuously learns from performance data to optimize bid strategies without requiring manual rule creation.

Xnurta's features include:

• AI-Powered Bidding Engine optimizing bids based on conversion probability

• Multi-Marketplace Management with unified dashboard across retail platforms

• Custom Reporting capabilities for building tailored performance views

• Campaign Automation for structure optimization and creation

• Budget Allocation algorithms distributing spend across campaigns intelligently

• Performance Forecasting with predictive analytics for expected outcomes

For mid-size to enterprise brands comfortable with AI-driven optimization and managing campaigns across multiple marketplaces, Xnurta delivers sophisticated automation. However, many Amazon sellers actively search for Xnurta alternatives and Xmars alternatives that offer more transparency, lower pricing, or deeper Amazon-specific intelligence.

Why Amazon Sellers Look for Xnurta Alternatives

Despite its AI-driven capabilities, many Amazon sellers actively search for Xnurta competitors and Xmars competitors that provide greater control, transparency, or better value. Here are the most common reasons based on verified user experiences and platform comparisons:

1. High Entry Price Point: Xnurta starts at $750/month, making it one of the more expensive Amazon PPC platforms. This pricing puts it out of reach for small to mid-size sellers and new brands who need advanced automation but don't have enterprise-level budgets. Many sellers find the cost difficult to justify, especially when more affordable alternatives offer similar or better capabilities with flexible pricing tiers.

2. Black Box AI Automation: The platform's machine learning algorithms operate largely as a black box, making optimization decisions without explaining why changes happen. Sellers who want to understand their advertising strategy or validate automation logic often feel disconnected from their campaigns. This lack of transparency makes it difficult to learn from the platform's decisions or troubleshoot when performance declines, limiting visibility into the optimization process.

3. Limited Amazon-Specific Intelligence: While Xnurta covers multiple marketplaces through its interface, it doesn't integrate Amazon-specific retail signals like inventory levels, Buy Box status, or pricing competitiveness. This means the platform can't prevent common waste scenarios like bidding high on out-of-stock products or spending aggressively when you've lost the Buy Box to a competitor, reducing overall advertising automation efficiency.

4. No Free Trial: Unlike many competitors, Xnurta doesn't offer a free trial period. The $750/month commitment requires significant upfront investment without the ability to test the platform's fit for your business. This creates risk for sellers unsure whether the AI-driven approach will deliver the best results for their specific needs.

5. Lack of Advanced Safety Features: The platform doesn't provide version control for saving campaign states before major changes, or built-in performance monitoring to validate which automations actually improve results. For sellers running high-stakes campaigns during Prime Day or Black Friday, this lack of safety mechanisms creates risk of "baking in" mistakes without easy recovery.

6. Limited Educational Support: Xnurta focuses primarily on automation rather than education. Sellers who want to improve their own PPC knowledge or understand why certain strategies work often find limited guidance. The platform assumes you're comfortable letting AI make decisions without needing to learn the underlying optimization logic.

   
   

TLDR Comparison table

The following table compares Xnurta with its closest Xmars competitors and Xnurta competitors, highlighting differences in pricing, automation approach, and ideal use cases.

atom11

If Xnurta is your black box AI platform, atom11 is your transparent optimization brain that understands retail reality. atom11 is an Amazon PPC software with advertising and analytics that connects campaigns directly to inventory, Buy Box status, pricing, and Amazon Marketing Cloud data, all controlled through transparent rule-based automations that give you complete visibility.

Best for

Mid-to-large Amazon sellers, brands, and agencies who want powerful automation but need complete transparency and control over how their campaigns operate. Ideal for teams that understand PPC fundamentals and want to leverage retail signals for smarter optimization without black box AI.

Key Features

AI Copilot Neo

Neo diagnoses sales and performance fluctuations in plain English, combining 10+ retail signals including ads, pricing, inventory, and digital shelf data. Instead of just showing charts, Neo suggests concrete, retail-aware actions. For example, if sales drop, Neo might identify that you lost the Buy Box due to pricing and recommend pausing high-spend campaigns until pricing is competitive again, delivering actionable data for immediate optimization.

Version Control

Save complete snapshots of campaign settings, bids, budgets, and placement modifiers before major events like Prime Day or Black Friday. Test aggressive strategies, knowing you can roll back to your exact previous state with one click. This eliminates the fear of "baking in" mistakes during high-stakes campaigns, providing safety that Xnurta's black box lacks.

Performance Monitoring

The dedicated Performance Monitor ties every rule-driven change (bid adjustments, budget shifts, dayparting) to its impact on KPIs over time. You can quantify which automations actually improve performance and quickly disable the ones that don't, creating a continuous optimization feedback loop with full transparency.

Dayparting

Uses Amazon Marketing Stream data for hourly dayparting on bids and budgets, layering in rules based on inventory, search rank, and Buy Box ownership. You don't just show more ads at certain hours; you show them when both shopper intent and retail conditions align for maximum conversion potential, optimizing for business growth.

AMC Suite

One-click, no-SQL access to Amazon Marketing Cloud with ready-made reports and pre-built audience templates. Build Sponsored Ads and DSP audiences like cart abandoners or high-LTV customers, then refresh them automatically. No data science degree required, making advanced analytics accessible to all sellers.

| Related Read: What Is Amazon Marketing Cloud & How To Use It

Retail-Aware Automation

The rule engine wires directly into retail signals: inventory levels, pricing changes, Buy Box status, organic rank, and cannibalization metrics. Create automations like:

• Pause ads on low-stock SKUs automatically

• Cut bids when you lose the Buy Box

• Reduce spend on keywords where you already rank organically

Free Onboarding Support

New accounts get a structured 4-week 1:1 onboarding program at no extra cost. An expert sets up automations, AMC reports, version control, and dayparting with you, then continues support via a shared Slack channel.

Helium 10

Helium 10 is positioned as an all-in-one e-commerce suite for Amazon, Walmart, and TikTok Shop sellers, combining product research, listing optimization, operations management, and PPC automation in a single platform with tools for every stage of business growth.

Best for

Growing Amazon sellers who want a wide array of tools covering the entire selling journey from product discovery through advertising under one subscription. Particularly valuable for sellers who need both keyword research and advertising capabilities.

Key Features

• Complete Product Research Suite: Black Box, Cerebro, and Magnet tools for finding products and keywords

• Listing Optimization: Scribbles, Index Checker, and Listing Analyzer ensure SEO-optimized listings

• Operations Dashboard: Inventory monitoring, refund recovery, and account health alerts

• Adtomic PPC Automation: AI-powered bid management with performance tracking

• Multi-marketplace Support: Works across Amazon US and international markets, plus Walmart

• Profit Analytics: Comprehensive profit tracking accounting for all fees and costs

• Chrome Extension Tools: Quick access to key metrics while browsing Amazon

• Academy Training: Extensive educational resources for learning Amazon strategies

  
  

How atom11 Compares

Helium 10 offers broad functionality across research, listings, and basic plan PPC, while atom11 is purpose-built for advertising depth. atom11 connects PPC optimization to retail signals Helium 10 doesn't integrate, including inventory, Buy Box, pricing, and organic rank, and adds advanced capabilities like version control, hourly dayparting, performance monitoring, and one-click AMC access. Helium 10 works as an all-in-one toolkit; atom11 excels when advertising performance is the primary growth lever.

Perpetua

Perpetua is a comprehensive Amazon advertising platform known for its goal-based AI engine and deep coverage of all Amazon ad types, including DSP, serving brands and agencies running sophisticated multi-channel strategies across retail media platforms.

Best for

Established brands and agencies running comprehensive Amazon advertising campaigns across Sponsored Products, Brands, Display, and DSP who want AI-driven optimization without manual process management.

Key Features

• Goal-Based AI Engine: Set ACoS and budget targets; AI manages bids across Amazon, Instacart, and Walmart

• Deep Amazon Ad Coverage: Supports Sponsored Products, Brands, Brands Video, Display, and DSP

• Integrated DSP Optimization: AI-powered DSP budget allocation outperforming Amazon's native optimization

• Bulk Onboarding: Launch hundreds of ASINs into campaigns quickly

• Keyword Harvesting: Automated discovery and addition of winning search terms

• Performance Tracking: Rich analytics with custom dashboards

• Multi-Marketplace: Unified management across Amazon US, EU, and other regions

• Strategic Guidance: Optimization playbooks and best practices

  
  

How atom11 Compares

Perpetua relies on goal-based AI to manage optimization decisions automatically, while atom11 uses transparent, rule-based automation you control. atom11 uniquely ties optimization to retail signals like inventory, Buy Box, and pricing, and adds version control and performance monitoring for safe experimentation. Both platforms cost less than Xnurta, but atom11 delivers the most Amazon-specific intelligence at $199/month. Perpetua suits teams seeking hands-off AI; atom11 is better for sellers who want explainable, retail-intelligent automation.

Hector.ai

HectorAI provides advanced Amazon PPC automation with tight Amazon Marketing Cloud integration and self-serve Amazon DSP access, positioning itself as a command center for comprehensive Amazon advertising with full-funnel visibility.

Best for

Sellers wanting to combine Sponsored Ads optimization with AMC insights and DSP campaigns in a single platform, particularly those ready to leverage upper-funnel advertising for lead generation.

Key Features

• Amazon Marketing Cloud Integration: AMC-powered insights and audience building for journey-based optimization

• Self-Serve Amazon DSP: Pay-as-you-go DSP access without upfront commitments

• Targeting 360 Command Center: Unified dashboard consolidating all key metrics and controls

• Keyword-Level ACoS Targeting: Set profitability targets at the keyword/ASIN level through HectorBid

• Automated Bid Optimization: AI-driven bid calculations based on live CPC and conversion rates

• Custom Audience Creation: Build and activate AMC audiences for Sponsored and DSP campaigns

• Performance Analytics: Comprehensive reporting across all Amazon ad types

• Budget Management: Intelligent budget allocation across campaigns and ad types

  
  

How atom11 Compares

Both platforms integrate Amazon Marketing Cloud, but atom11 extends beyond insights into retail-aware automation. While Hector emphasizes AMC reporting and DSP access, atom11 directly connects Sponsored Ads optimization to inventory, Buy Box, pricing, and organic rank, with transparent rule logic, version control, and performance monitoring. Hector is strong for DSP-led strategies; atom11 offers deeper Sponsored Ads intelligence tied to real retail conditions at a more transparent starting price than Xnurta.

Pacvue

Pacvue is built for large brands managing advertising across Amazon, Walmart, Target, Instacart, and 100+ other retail media platforms, combining retail media management with commerce acceleration capabilities for enterprise-scale marketing campaigns.

Best for

Enterprise brands and agencies with complex multi-retailer strategies that need unified management across dozens of retail media platforms alongside digital shelf and commerce operations.

Key Features

• Share-of-Voice Optimization: Track SOV across keywords and categories, then use SOV targets in bid rules

• Digital Shelf Analytics: Monitor retail-readiness, content health, ratings, stock, and Buy Box across retailers

• Cross-Retailer Budget Planning: Recommends budget allocation between retailers based on incremental returns

• Commerce Acceleration Suite: Integrates marketplace operations, retail media, digital shelf, and measurement

• 100+ Retailer Coverage: Manage campaigns across Amazon, Walmart, Target, Instacart, Kroger, and many more

• Advanced Reporting: NIQ/Profitero data integration for comprehensive commerce insights

• Retail Media Performance: Full-funnel measurement connecting media to actual sales outcomes

• Team Collaboration: Multi-user workflows with role-based permissions

  
  

How atom11 Compares

Pacvue is built for omnichannel retail media across 100+ retailers, whereas atom11 focuses exclusively on Amazon depth. atom11 embeds retail signals like inventory, pricing, and Buy Box ownership directly into PPC automation and adds version control and performance monitoring, which Pacvue doesn't natively offer at the bid-logic level. Like Xnurta, Pacvue requires custom enterprise pricing. atom11 delivers greater Amazon-specific intelligence at a significantly lower starting price of $199/month.

| Related read: Pacvue vs Perpetua: Which Amazon Ads Platform Fits Your Needs?

Skai

Skai (formerly Kenshoo) is an enterprise-grade omnichannel marketing platform that manages retail media alongside paid search, paid social, display, and app campaigns for large advertisers with integrated CRM and Salesforce Marketing Cloud connections.

Best for

Enterprise brands with massive budgets managing complex advertising across Google, Meta, TikTok, Amazon, Walmart, and other channels that need unified planning, execution, and measurement with customer relationship management integration.

Key Features

• True Omnichannel Execution: Manage retail media, search, social, display, and app campaigns in one UI

• Retail + Social Commerce Bridge: Connect social discovery to retail outcomes and optimize accordingly

• Advanced Audience Management: Automate CRM and third-party data onboarding across channels

• AI Planning Layer: Bedrock-based AI agents surface cross-channel insights and recommendations

• Budget Optimization: Shift spend between channels based on performance and opportunity

• Custom Measurement: Build attribution models matching your specific customer journey

• Team Workflows: Enterprise collaboration with approval chains and role-based access

• API Integrations: Connect to existing martech stack and data warehouses

  
  

How atom11 Compares

Skai is designed for enterprise omnichannel marketing across search, social, and retail media, while atom11 is purpose-built for Amazon sellers. atom11 connects PPC decisions to retail signals Skai doesn't account for, including inventory, Buy Box, and pricing, and adds version control, performance monitoring, and AI-driven root-cause diagnosis. Both Skai and Xnurta target enterprise budgets with high costs. atom11 delivers superior Amazon-specific control and value at $199/month.

Adlabs

Adlabs is designed specifically for Amazon advertising agencies and large brands managing extensive campaign portfolios across multiple accounts and marketplaces, with white-label reporting for digital agency operations.

Best for

Agencies managing advertising for many clients or large brands with complex multi-account structures that need powerful bulk operations and white-label reporting for potential customers.

Key Features

• Multi-Client Dashboard: Manage dozens of Amazon Seller Central accounts from one interface

• Bulk Campaign Management: Create, edit, or pause hundreds of campaigns simultaneously

• Advanced Automation Rules: Set sophisticated rules for bid adjustments and budget allocation

• White-Label Reporting: Client-facing reports with custom branding

• Team Collaboration: Role-based permissions and workflow management

• Budget Controls: Set account-level and campaign-level budget caps

• Performance Analytics: Cross-account insights and benchmarking

• Campaign Templates: Reusable structures for faster client onboarding

  
  

How atom11 Compares

Adlabs prioritizes multi-account efficiency and bulk operations, while atom11 prioritizes smarter optimization at the account level. atom11's retail-aware automation factors in inventory, Buy Box status, pricing, and organic rank, supported by version control and performance monitoring, capabilities neither Adlabs nor Xnurta offer. Adlabs works for operational scale; atom11 drives stronger per-account performance through deeper retail intelligence at a competitive price point.

Intentwise

Intentwise specializes in advanced Amazon advertising analytics, AMC integration, and data-driven optimization for sellers who prioritize deep insights and custom reporting with marketing analytics software capabilities.

Best for

Data-driven sellers and brands who want sophisticated analytics and Amazon Marketing Cloud insights to inform their advertising strategies across marketplaces with actionable data.

Key Features

• Advanced Analytics Engine: Deep-dive reporting with custom metrics and dimensions

• AMC Integration: No-SQL access to Amazon Marketing Cloud with pre-built queries

• Custom Dashboards: Build personalized views focused on your specific KPIs

• Multi-Marketplace Insights: Unified reporting across Amazon, Walmart, and other platforms

• Audience Analysis: Understand customer segments and their advertising response

• Performance Attribution: Connect advertising spend to actual sales outcomes

• API Access: Export data to external BI tools and data warehouses

• Automated Reporting: Schedule and distribute reports to stakeholders

  
  

How atom11 Compares

Intentwise focuses on analytics and AMC-driven insights, while atom11 combines analytics with action. atom11 not only surfaces insights through AMC and AI Copilot Neo, but also ties them to rule-based automation connected to retail signals, supported by version control and performance monitoring. At $1000/month, Intentwise costs more than atom11's $199/month while offering less actionable automation. Intentwise is ideal for insight-led manual optimization; atom11 delivers insight plus execution.

BidX

BidX focuses on automating advertising operations for Amazon and Walmart sellers with emphasis on campaign creation, SKU-level targeting, and international marketplace support for multi-currency management.

Best for

Sellers managing campaigns across Amazon and Walmart in multiple countries who need SKU-level ACoS control and multi-currency support for international sales execution.

Key Features

• SKU-Level ACoS Targeting: Set profitability targets for individual products

• TACOS-Aware Rules Engine: Optimize using Total ACoS (paid + organic sales)

• One-Click Campaign Setup: Automated campaign creation and restructuring

• Multi-Marketplace Support: Manage Amazon and Walmart across countries

• Multi-Currency Handling: Native support for international marketplace currencies

• Automated Suggestions: System recommends bid changes and budget adjustments

• Advanced Dashboards: Performance insights across accounts and marketplaces

• Bulk Operations: Scale optimizations across many campaigns efficiently

  
  

How atom11 Compares

BidX emphasizes SKU-level control and multi-marketplace support, particularly for Walmart, while atom11 focuses on deeper Amazon-specific intelligence. atom11 integrates inventory, Buy Box, pricing, and organic rank directly into automation and adds version control and performance monitoring, delivering more sophisticated optimization at a lower starting price than both BidX ($495/month) and Xnurta ($750/month). BidX is strong for cross-retailer coverage; atom11 delivers superior Amazon performance with transparency.

Quartile

Quartile is an enterprise-focused Amazon advertising platform designed to automate and optimize PPC at scale. Unlike keyword or listing-centric tools, Quartile operates almost entirely on AI-driven decision-making, managing bids, budgets, and campaign structures automatically for large brands with significant ad spend.

Best for

Large brands and enterprise sellers running high-volume Amazon advertising who want hands-off, AI-managed optimization without needing granular manual control or lead management involvement.

Key Features

• AI-Driven PPC Automation: Automated bid and budget optimization across Sponsored Products, Brands, and Display

• Portfolio-Level Budget Management: Allocates spend dynamically across products and campaigns based on performance goals

• Enterprise Account Structure: Built to manage large catalogs and multiple brands efficiently

• Always-On Optimization: Continuous bid adjustments without manual rule creation

• Performance Reporting: High-level dashboards focused on revenue, efficiency, and scalability

• Managed-Service Orientation: Platform is often paired with strategic support for enterprise advertisers

  
  

How atom11 Compares

Both Quartile and Xnurta rely on opaque, AI-only automation that works well for hands-off enterprise teams but offers limited visibility into why changes happen. atom11 takes a transparent, rule-based approach, letting you define automation logic tied directly to retail signals like inventory, Buy Box, pricing, and organic rank, then validate impact through performance monitoring. With version control, root-cause analysis, and a starting price of $199/month (vs enterprise contracts for both Quartile and Xnurta), atom11 delivers advanced automation without sacrificing control or affordability.

| Related Read: Quartile Pricing Guide: Costs, Add-Ons & Alternatives

Adbrew

Adbrew is a modern Amazon PPC automation platform focused on speed, usability, and AI-assisted optimization. It emphasizes fast setup, clean workflows, tactical execution, and collaborative tools, making it popular among lean teams and agencies that want to move quickly without enterprise overhead.

Best for

Brands and agencies looking for fast campaign setup, AI-assisted bid optimization, and an intuitive interface without long-term contracts, ideal for teams prioritizing speed and marketing automation.

Key Features

• AI-Assisted Bid Optimization: Machine learning-driven bid recommendations based on performance signals

• Fast Campaign Creation: Rapid setup and restructuring of Sponsored Ads campaigns

• Bulk Operations: Scale bid, budget, and keyword changes across campaigns instantly

• Rule-Based Automation: Custom if-then workflows for bids, budgets, and keyword control

• Search Term Mining: Automated discovery of converting terms and negative keyword suggestions

• Team Collaboration Tools: Multi-user access with permissions for brands and agencies

  
  

How atom11 Compares

Adbrew prioritizes speed and usability, while atom11 prioritizes intelligence and control. Where Xnurta uses black-box machine learning and Adbrew focuses on fast execution, atom11 integrates retail context into every optimization decision and adds version control, AI-driven root-cause analysis, and AMC-powered insights. Adbrew works for fast execution; atom11 delivers smarter, retail-aware execution with transparent automation you can validate and control.

Features to Look for in Xnurta Alternatives Based on Your Business Size

When evaluating Xnurta competitors and Xmars competitors, prioritize features aligned with your business stage to choose the right tool for your resources and specific needs:

As a general principle, remember that retail-aware automation (linking ads to inventory, pricing, and Buy Box) and transparent control (knowing why changes happen) consistently deliver the best results. These are the key differentiators of truly intelligent automation

Xnurta vs. atom11: Pricing and Features Comparison

For sellers directly comparing Xnurta alternatives, here's a detailed side-by-side comparison of the two platforms:

This comparison shows why many sellers searching for Xmars alternatives and Xnurta alternatives choose atom11 for better transparency, lower pricing, and deeper Amazon-specific intelligence.

Why is atom11 the Best Xnurta Alternative?

Among 11 Xnurta alternatives, atom11 emerges as the clearest solution to seller frustrations with black-box AI tools. While Xnurta suits fully hands-off brands, many sellers want strong optimization with transparency, control, and predictable costs. atom11 balances automation and insight, empowering data-driven decisions and sustainable Amazon PPC growth at scale globally.

Transparency over black box AI

Xnurta's machine learning algorithms operate as a black box; you trust the system but don't understand why decisions happen. atom11 uses rule-based automation where you define the logic, see exactly what triggers each change through an audit trail, and validate impact through Performance Monitoring. You maintain complete control while still benefiting from sophisticated automation. This transparency helps you learn and improve your own PPC strategy, rather than outsourcing all thinking to AI, giving marketers the visibility they need.

Retail-aware intelligence

Where Xnurta focuses primarily on conversion probability and performance metrics, atom11 connects advertising directly to retail signals: inventory levels, Buy Box status, pricing changes, organic rank, and cannibalization metrics. This retail-aware approach prevents common waste scenarios like spending on out-of-stock products, bidding high when you've lost the Buy Box, or competing against yourself when organic rank is strong. No other platform, including Xnurta, integrates retail intelligence as deeply into optimization logic for search engines.

Accessible pricing

Xnurta starts at $750/month with no free trial, making it expensive for small to mid-size brands. atom11 starts at $199/month with a 7-day free trial and no lengthy contracts, making advanced automation accessible to growing brands. You get sophisticated capabilities at less than one-third of Xnurta's entry price, with better transparency and Amazon-specific intelligence.

Unique safety and diagnostic tools

atom11 provides version control (save campaign settings before big events and roll back instantly) and AI Copilot Neo (diagnose why performance changed in plain English), capabilities that Xnurta doesn't offer. These tools let you test aggressively knowing you can recover, and understand performance shifts quickly without guessing what the black-box AI might be doing.

Multi-marketplace coverage done right

While Xnurta covers multiple marketplaces, this breadth often comes at the cost of Amazon-specific depth. atom11 focuses exclusively on Amazon excellence, delivering capabilities like Amazon Marketing Stream integration for hourly dayparting, Amazon Marketing Cloud access with pre-built templates, and Amazon-specific retail signals that multi-marketplace platforms can't match.

Award-winning innovation

atom11's excellence has been recognized by Amazon itself at the Amazon Partner Awards. The platform won the AI Innovation Award 2025 and the Beyond the Funnel Innovation Award 2024 for APAC, validating its sophisticated approach to Amazon advertising. These aren't marketing awards; they're recognition from Amazon that atom11's technology represents genuine innovation in advertising optimization, with transparency and retail-awareness that black-box platforms like Xnurta can't match.

For most Amazon sellers and brands frustrated with Xnurta's high costs, black-box automation, or lack of Amazon-specific intelligence, atom11 offers a superior alternative: retail-aware automation you control, at accessible pricing, backed by award-winning technology. Book a demo to see how atom11 can optimize your Amazon advertising better than Xnurta.

FAQs

What is Xnurta?

Xnurta (formerly Xmars) is an AI-driven advertising platform for mid-to-large Amazon and multi-marketplace sellers. The platform specializes in machine learning-powered bid optimization and automated campaign management across Amazon, Walmart, and other retail media channels, starting at $750/month.

What is XMars used for?

XMars (now rebranded as Xnurta) is used for automating Amazon PPC and multi-marketplace advertising campaigns through AI-driven conversion probability analysis, multi-marketplace campaign management, budget allocation, performance forecasting, and custom reporting.

What are the best alternatives to Xnurta?

The best Xnurta alternatives include atom11 (retail-aware automation with transparency at $199/month), Perpetua (goal-based AI at $695/month), Helium 10 (all-in-one suite starting at $39/month), BidX (SKU-level targeting at $495/month), and Adbrew (fast execution at $499/month).

Is there a cheaper alternative to Xnurta?

Yes, several alternatives cost less than Xnurta's $750/month: atom11 ($199/month), Adbrew ($499/month), BidX ($495/month), SellerApp ($99/month), Helium 10 ($39/month), and Sellermate ($30/month).

What software can replace Xnurta for ad automation?

Software that can replace Xnurta includes atom11 (transparent rule-based automation), Perpetua (goal-based AI), Adbrew (AI-assisted bidding), Quartile (enterprise AI), and BidX (SKU-level optimization). atom11 stands out with explainable automation and retail-aware capabilities at $199/month vs $750/month.

What tools offer similar features to Xnurta?

Tools with similar features include atom11 (AI automation with retail awareness), Perpetua (goal-based multi-channel AI), Teikametrics (Flywheel 2.0 AI), Pacvue (multi-retailer coverage), and Quartile (enterprise AI optimization).

Which platform is best for switching from Xnurta?

For better transparency and control with lower costs, atom11 is the best choice at $199/month. For staying with AI automation but getting DSP access, consider Perpetua at $695/month. For all-in-one capabilities, Helium 10 starts at $39/month.

Which tool is better than Xnurta for Amazon PPC?

atom11 is widely considered better than Xnurta for Amazon PPC by sellers who prioritize transparency and control. While Xnurta uses black-box machine learning at $750/month, atom11 delivers transparent rule-based automation at $199/month with retail signals, version control, and AI Copilot Neo.

Which Xnurta alternative offers better reporting?

For reporting depth, Intentwise leads with advanced analytics starting at $1000/month. atom11 combines excellent reporting with actionable automation: AMC access, Performance Monitoring, custom dashboards, and AI Copilot Neo that explains performance changes in plain English at $199/month.