Top 10 Pacvue Competitors You Can Try in 2025

Pacvue is one of the popular PPC software. It is known for its rule-based automation and ability to automate 90+ marketplaces worldwide.

However, it comes with its fair share of downsides. It is pretty expensive and requires customers to sign long-term contracts which is not a very feasible option for mid-market and smaller agencies and brands. Plus, as we searched through Pacvue reviews, we found that users complain of the tool taking too long to load data and its integrations being complex. 

Thankfully, there are great Pacvue alternatives to choose from when it comes to managing advertising for brands and agencies. Following are our top picks:

1. atom11

Best for: Mid-market businesses, agencies, and brands.

atom11 is a retail-aware PPC automation software. It combines retail signals like inventory, pricing, and digital shelf with advertising so that you can run effective ads on Amazon. 

In addition to table stakes features for ad automation like automated keyword harvesting, negations, and bid suggestions, atom11 has a detailed analytics portal that seamlessly integrates retail and advertising metrics.

Key Features

• Retail Aware Automations: With atom11’s rule-based automation, you can use retail signals like inventory to optimize ads. For example, you can pause ads when your inventory is less than 15 days. You can also automate keyword harvesting and negation by defining guardrails, so you have 100% control over the set automations.

• Suggested Bids: atom11 provides suggested bids based on your defined target ACoS. Here’s how Betterled cut down wasted and inefficient spends within a couple of weeks of using the system’s bid adjustment leading to 23% improvement in Amazon ads. Read Betterled case study here.

• Hourly Dayparting: With Amazon Marketing Stream data, you can set up dayparting on bids, budgets, and placement levels. You can use this data to increase and decrease campaign spend intensity by the time of the day.

| Related Read: Top Amazon PPC Dayparting Strategies for PPC Advertisers

• Complete Retail Analytics: atom11 replaces the need for three software—ad automation, analytics, and reporting—with one. It is an all-in-one platform that combines retail, inventory, ads, and pricing data in one place, helping agencies and brands optimize ad campaigns through a data driven approach and maximize ROI.

Pricing

• Beginner: A flat fee of $199/month for brands/sellers between $2k-$10k in Amazon ad spends. 

• Professional: Starting at $499/month for brands/sellers/agencies between $10k-100k in Amazon ad spends.

• Enterprise: Custom pricing for brands/sellers/agencies with >$100k in Amazon ad spends.

2. BidX

Best for: Small and medium businesses

BidX is a popular tool for European Union (EU) sellers. It offers both managed and self-serve options. Its rule-based automation, along with bid automations, make it a good Pacvue alternative at a reasonable price range.

Key Features

• Customizable Dashboard: BidX provides a customizable dashboard to view metrics. This feature is helpful for agencies as it allows managing multiple accounts at once, cutting down on reporting time.

• Rule-Based Automation: BidX lets you set up custom rules with "IFTTT" (If This Then That) to automate bulk actions.

• Keyword Harvesting: BidX provides you with keyword suggestions from Amazon to  add them to your campaigns.

Pricing

Amazon and Walmart PPC

• Self-service Platform: €495 of connected ad spend per month

• Managed Platform: €1995 of connected ad spend per month

• Managed Service: €4995 of connected ad spend per month

Amazon DSP

• Self-service Platform: $495 of connected ad spend per month

• Managed Platform: $995 of connected ad spend per month

Amazon Marketing Cloud

• Default Reports: $295

• Custom Report: Custom pricing

3. Quartile

Best for: Enterprises with large-scale eCommerce operations

Quartile is an automation solution for Amazon PPC advertising for Amazon, Walmart, Google, and Facebook. With both upper and lower funnel advertising under its purview, Quartile is a full-funnel solution. It is known for its black-box optimization algorithm, which helps brands and sellers with large catalogs automate advertising.

Key Features

• AI-Based Bidding Automation: Quartile uses intelligence from existing campaigns and creates a single ASIN, single KW campaign and optimizes it for target ACoS. This helps large catalog sellers and agencies automate advertising for thousands of ASINs.

• Automatic Campaign Creation: Quartile creates auto campaigns for ASINs, harvests search terms from them, and turns it into its own single keyword campaign. This can be useful for expanding your reach but can leave you with 10,000+ campaigns if you’re not careful.

• Objective-Based Ads: You can create goals like “New Product Launch” and “Conservative Optimization” to help you optimize ads according to your objectives.

Pricing

Quartile works exclusively on long-term contracts. Its pricing starts at $895/month and can go up to $10k monthly depending on ad spend, making it one of the most expensive alternatives to Pacvue.

4. Teikametrics

Best for: Mid-market businesses

Teikametrics is primarily designed for Amazon and Walmart sellers with a unique Flywheel 2.0 technology that automates bid and budget adjustments based on real-time data, including seasonality, inventory levels, and retail performance, ensuring optimal ad spend efficiency. It also offers predictive analytics for insights into performance metrics.

Key Features

• Automated Bid and Budget: This functionality automates bids and budgets of campaigns as per ACoS targets to improve spend efficiency.

• Campaign Creator: Teikametrics harvests KWs from search term reports and automatically creates new campaigns for better targeting. It also avoids KW stuffing in multiple campaigns.

• Dayparting: Allows you to focus on your bids during the highest-performing hours of the day.

Pricing

Teikametrics charges a subscription fee of 3% of ad spending. Though it works great for smaller sellers, it becomes expensive at higher spends. But Teikametrics can be worked on month-on-month contracts. Hence, it is a better alternative to Pacvue if you are not looking at a lock in. Here are the pricing details:

• Essentials: $99/month (Up to $5K monthly ad spend), $199/month ($5K-$10K monthly ad spend), and $199/month (Over $10K monthly ad spend) + 3% of monthly ad spend over $10K

• Pro: $999/month + negotiated flat rate based on Ad Spend Budget

• Enterprise: Custom Pricing

| Related Read: Best Teikametrics Alternatives for Amazon PPC

5. SKAI

Best for: Large enterprise

Skai is an enterprise-grade omnichannel PPC automation software known for its built-in customizations. It excels in cross-platform ad management and predictive budgeting, allowing advertisers to manage campaigns across multiple networks from a single dashboard. SKAI leverages AI-driven forecasting to optimize budget allocation, ensuring funds are directed towards the highest-performing channels to enhance overall campaign efficiency. So, if you're an agency or large-scale business with complex customization needs, SKAI can be a viable Pacvue alternative.

Key Features

• Rule-Based Automation: SKAI offers detailed rule-based automation for enterprise customers. While this is great for control, it requires a great deal of handholding for ad teams to get onboarded.

• Full Funnel Advertising: Skai can connect to 80+ advertising platforms like Amazon, Walmart, Google, etc. 

• Experimentation: You can set up strategies to test before finalizing a winning strategy and get better results by zeroing in on it.

• Forecasting: SKAI provides AI-powered forecasting of ACoS with tools like Budget Navigator, which uses ‘what-if’ forecasting to identify investment opportunities. Having said that, we are not sure of the effectiveness of the forecasting tool. Their Impact Navigator performs incrementality testing of performance media to view its impact and growth. 

Pricing

• Standard: $95k per year (For advertisers spending up to $4M per year).

• Advanced: $230k per year (For advertisers spending up to $10M per year).

• Enterprise: $420k per year (For advertisers spending up to $20M per year).

• Enterprise Premier: $630k per year (For advertisers spending up to $35M per year).

• Enterprise Premier+: Custom Pricing.

  
  

6. M19

Best for: Mid-market and agencies

M19 is an Amazon PPC automation software that helps with bid and budget automation by creating strategies. The tool works by grouping all campaigns for a specific product and taking targets based on that. It automates keyword extraction, product targeting, and bid optimization using machine learning algorithms to save time and improve ad performance. However, you cannot optimize your current campaigns on M19. It only makes changes to the new campaigns that its algorithm generates.

Key Features

• Target Research Tools: You can find more KWs and product targets (outside the search term reports) using M19’s proprietary tools. With seed KWs, you can find more or similar KWs that can be added into your campaigns.

• Organic Ranking Tools: Using M19, you can avoid PPC cannibalization. You can set up automation to reduce TACoS when you are already ranking organically on those keywords.

• Hourly Dayparting: You can evaluate hourly data and adjust bids and budgets or set up automations on their dayparting features.

Pricing

M19’s pricing structure depends on your ad spends and the number of ad strategies set up:

$400/month for 4 ‘strategies*’

$400 + 3% for 10 ‘strategies*’

*A strategy stands for an m19 automation per ad type that will create different amazon campaigns depending on the setup. The limit on strategies is per marketplace.

7. Intentwise

Best for: Mid-market and large enterprises

Intentwise is a full-funnel advertising software covering Amazon, Walmart, Criteo, Target, etc. Its rule-based as well as algorithm-based automation works for larger agencies that look for control and convenience. Intentwise’s latest focus is on its Ecommerce cloud. It automates analytics and reporting from Amazon Marketing Cloud for DSP advertisers.

Key Features

• Recommendation Engine: Intentwise guides bid management, targeting optimization, product optimization, and other essential optimization levers to help users focus on actions and strategies, while Intentwise analyzes data and provides insights.

• Rule and Algorithm-Based Optimization: Intentwise’s rule and ML-driven bid optimization bid algorithm maximizes ACoS basis defined ACoS targets. It also offers managed support for the first few months to speed up onboarding.

• Analytics: You can add Seller Central, Vendor Central, DSP, and Walmart Retail accounts to Intentwise and measure performance w.r.t advertising.

• Competitor Insights: Intentwise also scrapes the web to analyze competitor benchmarking on the share of voice and content quality. You can use these insights to set relevant goals for your business.

Pricing

Intentwise pricing is not disclosed on its website. From what we know, it is tier-based according to ad spends. They also have discounts for annual contracts over and above their monthly pricing.

Another thing about Intentwise is their modular pricing. You can add Analytics and Power BI/ Looker exports to your contract for an extra fee.

8. Perpetua

Best for: Mid-market businesses and agencies

Perpetua is one of Pacvue's top competitors offering a combined solution for Amazon, Walmart, Instacart sellers and agencies. Its easy to use advertising automation helps sellers take quick actions for PPC advertising. It offers customizable reporting and helps streamline workflows through automation to enhance efficiency across channels.

Key Features

• Fixed Campaign Creator: Perpetua does not make any changes to your existing campaigns. But it uses data from existing campaigns to create unique goals i.e., product-wise campaigns.

• Hands Off the Wheel: Perpetua’s ad platform is automated based on default settings. It is quick to set up and execute but gives no control over ads, which is problematic for larger, more detail-oriented agencies.

• Sponsored Brands Video Builder: You can create custom videos and images for display and sponsored brand campaigns directly on Perpetua’s platform. It comes at an additional cost, though.

• Share of Voice: Perpetua is one of the few software that also provides share of voice at keyword level at a cost of $50/m. With this information, sellers and agencies can identify real-time improvements in search ranks through Perpetua’s automated KW harvesting and bidding automation algorithm.

Pricing

Perpetua’s tiered pricing depends on the seller/agency’s total ad spends. Here are the details:

• Essentials: $695/month (Up to 10k in monthly ad spend)

• Growth: $695/month + % of ad spend (Over 10k in monthly ad spend)

• Premium: Custom pricing (Over 500k in monthly ad spend)

9. Adtomic by Helium 10

Best for: Beginners and startups

Adtomic is Helium10’s Amazon PPC Automation software. It provides basic rule-based automation and a clean and easy user interface, which makes it a good Pacvue alternative. Its AI-driven algorithms analyze historical performance data and optimize bids in real-time, ensuring that campaigns are continuously refined for efficiency and effectiveness.

Key Features

• In-app Keyword Data: It allows you to directly use in-app data from KW research into your campaigns, saving your keyword research time.

• Harvesting and Negation: Adtomic offers customizable rules for keyword harvesting and negation of your search term reports, bringing down efforts to take these actions weekly.

• Objective-Based Settings: Adtomic offers 3 preset settings: Launch, Grow, and Liquidate, which enables sellers to synchronize their campaign strategy with their overarching account strategy on the Adtomic platform.

• Bid Adjustments: It has a bulk adjustment feature that helps sellers take quick actions and saves time. It does not have rule-based or ML-based bid adjustments.

Pricing

Adtomic offers tiered pricing:

• Starter: $39 per month 

• Platinum: $99 per month

• Diamond: $279 per month

  
  

10. Sellerapp

Best for: Startups

Sellerapp is a Singapore-based company that builds multiple tools for Amazon Sellers and agencies. Its PPC automation software is good for sellers starting out on Amazon and managing advertising in-house. Its rule-based automation allows sellers to take bulk actions on their ad campaigns. Also, you can create custom rules for your target ACOS and execute them at any cadence – i.e. hourly, weekly, monthly on the Sellerapp platform.

Key Features

• Bulk Actions: With Sellerapp’s bulk features, you can make changes to multiple campaigns KWs, search terms and placement data at once and save time. 

• Hourly Performance Analysis: With Sellerapps' Amazon Marketing Stream data and dayparting, you can identify peak performance hours and fine-tune bids and budgets to maintain ACoS.

• Goal-Based Settings: Sellerapp gives you three different settings – Launch, Grow and Liquidate. These pre-set goals help you optimize your account according to the objective selected.

Pricing

Sellerapp pricing is based on number of ASINs you are looking to optimize. Below is their current pricing:

Self Serve:

1. For up to 50 ASINs, the price can go up to $250/month for a smart plan with automation.

2. For up to 100 ASINs, the price can go up to $350/month for a smart plan with automation.

3. For up to 200 ASINs, the price can go up to $550/month for a smart plan with automation.

4. For up to 500 ASINs, the price can go up to $850/month for a smart plan with automation.

5. For above 500 ASINs, you will have to reach out to the team for custom pricing.

Managed Services:

1. Listing Optimization and Creation: $200 per parent ASIN

2. AMS Growth Plan: $500 per month.

3. AMS Scale Plan: Custom Pricing

Conclusion

With so many Pacvue competitors out there, picking the right PPC software might seem almost impossible. That’s why we made this list of Pacvue alternatives to help you discover more tools and learn how they can benefit you.

However, to make a wise choice, you must assess your business needs. For instance, if you’re a startup with basic automation requirements, you can explore Adtomic or Sellerapp. If you’re an enterprise with complex advertising needs, you might want to try enterprise platforms like Quartile. And if you’re looking for an all-in-one platform that replaces the need for other automation tools, try atom11. 

With proven expertise in Amazon advertising, we help you not only survive but also thrive in this dynamic ecosystem. We equip you with the strategies you need to climb the ladder of growth quickly. Partner with Atom11 now to unlock your full potential as an Amazon seller.

Frequently Asked Questions

Is Perpetua better than Pacvue?

Pacvue is for small to medium businesses that require granular control over PPC strategies. On the other hand, Perpetua is for enterprises looking for high-level automations with ‘set it and forget it’ approach. Atom11 gives you the best of both worlds. While you can automate functions like bidding and keyword harvesting, you can also use custom rules to control your automations.

How much does Pacvue cost?

Pacvue discloses its pricing on request. However, since it has enterprise-level companies in its client base, it suggests that Pacvue’s pricing depends on business size and use cases.