Top 12 Perpetua Competitors for Amazon Sellers
Jul 24, 2025
by
Kajal Sharma
If you run Amazon ads, you have probably heard of Perpetua. It is a popular eCommerce advertising software that helps brands manage and grow their PPC campaigns. However, for many Amazon sellers and agencies, Perpetua’s high price, closed decision-making, and limited control push them to explore top Perpetua competitors that offer more flexibility and better value.
That is where this guide comes in. We will start with a quick snapshot comparing 12 top Perpetua competitors and alternatives for 2025. You will see what each tool does, who it suits best, key features, pricing, and ratings. At the end, we cover some quick FAQs to help you pick the right fit.
Snapshot: Perpetua competitors comparison
Brand | Best For | Key Features | Starting Price | G2 Rating |
atom11 | Sellers and agencies needing retail-aware automation. | AMC software, dayparting, retail-aware automations, sales analytics, free advertising tools | From $199/month | 5/5 |
Pacvue | Large brands and agencies managing multiple marketplaces | Rule-based automation, dayparting, cross marketplace reporting | Custom pricing | 4.4/5 |
Teikametrics | Multi-channel brands wanting AI marketplace optimization | Predictive bid automation, keyword suggestions, budget pacing | From $79/month | 4.4/5 |
M19 | Small to mid-sized sellers booking for under $5K in ad spend per month | AI-based bidding, campaign structuring, profit-based targeting | From $49/month | 4.8/5 |
Quartile | High-growth brands looking for full-funnel AI automation | Smart bid optimization, cross-channel management, campaign structuring | Custom pricing | 4.5/5 |
Skai (Kenshoo) | Enterprise brands with multi-platform media strategy | Omnichannel campaign control, advanced audience targeting, forecasting tools | From $95K/year | 4.1/5 |
BidX | Sellers managing Amazon and Walmart campaigns | Automated campaign creation, keyword harvesting, AMC integration | From $149/month | 4.8/5 |
AdBadger | Small to mid-size Amazon sellers seeking PPC automation | Dayparting, negative keyword automation, bid rules | Custom pricing | 4.9/5 |
Downstream (Cobalt by Jungle Scout) | Brands scaling Amazon with analytics and automation | Retail and ad insights, campaign automation, market share tracking | Custom pricing | 5/5 |
AiHello | Sellers looking for AI-led bid automation | Automated campaigns, profit-based bidding, dayparting | From $175/month | 4.6/5 |
Sellerapp | Sellers seeking keyword and listing optimization tools | Product intelligence, keyword research, listing optimization | From $39/month | 4.7/5 |
Intentwise | Data-driven sellers and agencies managing Amazon and Walmart | Rule-based bid automation, AMC integration, custom reporting | Custom pricing | 4.8/5 |
1. atom11

Description
atom11 is a retail-aware Amazon PPC software that helps sellers and agencies get more out of every ad dollar. It ties ad performance with real retail signals like inventory levels, buy box wins, and competition data, so you stay ahead without wasting ad spend.
Features
Amazon Marketing Cloud Software

Build different AMC audience segments, analyze shopper behavior using AMC reports, and connect ads with customer journeys using AMC data.
Dayparting Automation with Custom Rules

Schedule bids and budgets for your best-converting hours to control spend more precisely. In atom11, you can layer custom rules on top of dayparting to automatically adjust bids and budgets based on time, inventory, or performance triggers.
Performance-based Automation

Fine-tune bids, budgets, keyword harvesting, negators, placements, search rank, and inventory. You can set conditions to set up your custom rules, save those filters, and monitor to track performance on how your rules impact spend and results.
Retail Analytics Dashboard


Track sales trends on an ASIN level and compare retail, inventory, and ad performance in one place. Includes pivots on labels, sub-categories, and parent ASINs for flexible reporting.
Recommendations Engine

The recommendation engine provides you with actionable suggestions on bids per your target ACoS. It helps reduce ACoS and boost ROI without heavy manual work.
Free Tools Library

Use free Amazon PPC tools like PPC audit checkers, real bid calculators to plan and fine-tune your ads faster.
Pricing
Plans start from $199/month for Amazon ad spend < $10K/month.
2. Pacvue

Description
Pacvue is an ad and commerce platform built for brands and agencies that want to run advertising across Amazon, Walmart, and other major retail platforms using one interface. It provides visibility across campaigns, automations, and retail insights to help teams scale efficiently. Check out this in-depth guide on Pacvue competitors and alternatives, which compares similar Amazon PPC platforms in 2025.
Features
Rule-based Automation
You can set custom rules to automate bids and budgets across campaigns, letting advertisers stay in control without manual updates. This is a core approach shared by atom11, which also uses customizable rules to adjust bids and budgets based on performance signals like ACoS, inventory, and buy box status.Dayparting and Budget Pacing
Schedule when ads run and how budgets are spent across different times of day. Like Pacvue, atom11 offers dayparting, with added flexibility to automate both bids and budgets at a granular level using a math-driven framework.Cross-Marketplace Reporting Dashboards
Build dashboards combining ad, sales, and inventory performance across Amazon, Walmart, and more. While atom11 is Amazon-first, it offers pivot-ready dashboards that link ad performance with retail metrics like pricing and inventory in one view.
Pricing
Pricing is tailored based on spend and is available on request.
Pacvue is ideal for advertisers managing multiple marketplaces and teams. atom11, while focused solely on Amazon, brings a stronger emphasis on retail signal integration. With bid and budget rules tied directly to inventory, pricing, and buy box status, atom11 offers precision suited for sellers who want control over their Amazon ad spend without losing time.
3. Teikametrics

Description
Teikametrics is a campaign management platform that helps Amazon and Walmart sellers run ads efficiently. The platform offers automation features to manage bids, budgets, and keywords. If you’re looking at other tools in this space, check out this comparison of leading Teikametrics competitors and alternatives.
Features
Automated Bid Adjustments
Teikametrics adjusts bids based on traffic trends, seasonality, and product availability. A similar feature is available in atom11, where bid automation uses both performance and retail signals.
Keyword and Targeting Suggestions
The platform recommends keywords to add or remove from campaigns based on past performance. This is also offered in atom11 through its Search Term Harvester and Negator tools that automatically optimize keyword targeting.
Budget Controls
Teikametrics includes pacing features to help stay within daily and campaign-level budgets. atom11 provides a comparable Budget Optimizer, which adjusts spend dynamically based on conversion data and ACoS targets.
Multi‑Channel Campaign Management
You can manage ads across Amazon, Walmart, and other marketplaces through one interface.
Pricing
Plans start from $99 per month for up to $5,000 in monthly ad spend.
Teikametrics leans heavily on AI for automation and insights across marketplaces. atom11, in contrast, puts Amazon sellers in control by combining timely automation with insights from live retail signals like inventory and buy box status, giving users more clarity and influence over how and when ads run.
4. M19

Description
M19 is an Amazon ad automation platform that uses machine learning to manage campaigns and adjust bids in real time. It is built for hands-off advertising with a focus on efficiency and sales performance.
Features
AI-Powered Bid Adjustments
M19 adjusts bids dynamically based on conversion data and sales trends. atom11 takes a different approach with customizable rules that let sellers automate bids using retail data such as inventory levels and Buy Box status.
Campaign Auto-Structure
Automatically builds campaigns, ad groups, and keywords using your catalog and sales goals.
Budget Forecasting and Automation
Budgets are managed and redistributed automatically to hit defined ACoS or ROI targets across campaigns.
Search Term Management
Search terms are added or negated automatically based on performance. atom11 includes dedicated tools for this as well, offering keyword harvesting and keyword negation based on real-time campaign data.
Performance Dashboard
Campaign data is visualized at the keyword, product, and campaign level, with filters and views tailored to ad metrics.
Pricing
M19 charges a fixed fee of $49 per month for sellers spending up to $5,000 on ads.
Unlike M19, which centers its approach on automated AI decisions, many Perpetua competitors like atom11 give sellers the flexibility to apply their own logic. From setting guardrails on bids to adapting strategies based on sales cycles or inventory levels, atom11 helps brands balance automation with control.
5. Quartile

Description
Quartile is an AI-powered ad optimization platform designed for Amazon and other marketplaces. It uses machine learning to manage bids, keywords, and campaigns at scale.
Features
AI‑Driven Bid Management
Quartile continuously adjusts bids based on performance data and user goals. In contrast, atom11 offers rule-based bid automation that gives advertisers more control, letting them set exact conditions based on metrics like ACoS, inventory, and organic rank.
Keyword Harvesting and Negative Targeting
Quartile automatically adds converting search terms and blocks underperformers.
Smart Campaign Structuring
The platform restructures campaigns using its AI to improve performance across ASINs. atom11 supports this through customizable campaign mapping and exact-match harvesting for manual control.
Multi‑Marketplace Support
Quartile runs ads across Amazon, Walmart, and Instacart. atom11 is currently Amazon-first but offers granular performance dashboards linking ads, sales, inventory, and spend data.
Pricing
Quartile does not publish its pricing online. Brands need to contact the team for a customized quote based on their ad spend and goals.
Quartile takes a data science-first approach, using AI to make optimization decisions across large catalogs. For brands that prefer visibility into how campaigns are being adjusted—and want the ability to steer those changes—atom11 offers customizable rules that respond in real time to signals like stockouts, pricing changes, or ACoS shifts.
6. Skai (Kenshoo)

Description
Skai is an enterprise-grade advertising platform built for brands and agencies running campaigns across Amazon, Walmart, Instacart, and more. It focuses on unifying omnichannel data, advanced targeting, and measurement to support large-scale media strategies.
Features
Omnichannel Ad Management
Skai allows advertisers to manage campaigns across multiple retail media and search platforms through a single dashboard.
Advanced Audience Targeting
Users can tap into first-party, third-party, and CRM data to build highly segmented and personalized campaigns.Budget Forecasting and Pacing
The platform predicts spend outcomes and distributes budgets based on goals and channel performance.Retail Media Intelligence
Skai integrates sales, inventory, and pricing data to inform campaign decisions and uncover missed opportunities.Enterprise-Level Reporting Tools
Users get access to customizable dashboards that align ad metrics with business KPIs across marketplaces.
Skai is built for enterprise brands running complex cross-channel campaigns and comes with a premium price tag. Unlike Skai, atom11 focuses exclusively on Amazon PPC and offers high-impact retail aware automations without the steep learning curve or six-figure commitment.
Pricing
Skai’s standard plan is priced at $95,000 annually for advertisers spending up to $4 million per year.
7. BidX

Description
Bidx is an ad automation platform for Amazon and Walmart that helps sellers manage keywords, bids, and reporting from one interface.
Features
Campaign Creator
It allows you to set up and launch campaigns using automation to save time on setup and structuring. Their Campaign Creator allows you to create campaigns as per ad type.
AI Keyword Research
They offer a ChatGPT integration that helps in researching keywords .
Customizable Dashboards & Reports
Create tailor-made dashboards using diverse visualization options and export reports for review.
Multi‑Platform Support (Amazon & Walmart)
Manage Sponsored Products, Brands, Display, and DSP campaigns on both marketplaces from one interface.
Amazon Marketing Cloud Integration
Their dashboard automates customer data extraction and analysis. You can use Amazon Marketing Cloud to understand customer journeys and improve decision-making.
Pricing
Plans start at $495 + percentage of ad spend per month for the Self‑Service tier.
BidX automates campaign setup and bidding using AI, offering fast execution for Amazon and Walmart sellers. atom11, on the other hand, gives sellers more control — layering automation with live retail signals like inventory, pricing, and competition. For teams that want to blend speed with strategic oversight, atom11 can offer more visibility and precision than BidX’s fully AI-led approach.
8. AdBadger

Description
AdBadger is a PPC optimization platform for Amazon sellers that helps reduce wasted ad spend and improve ACoS through automation. It’s built to simplify campaign management for growing brands.
Features
Negative Keyword Automation
Just like atom11, AdBadger automatically identifies underperforming search terms and adds them as negative keywords to prevent wasted ad spend.
Rule-Based Bidding Adjustments
You can create rules to adjust bids based on performance metrics like ACoS and CTR. Like AdBadger, atom11 also supports rule-based automations that let sellers fine-tune bids based on retail and ad signals.
Budget and Dayparting Controls
Set daily budget caps and schedule when ads are shown to optimize spend. atom11 provides similar dayparting, with added flexibility to control both bids and budgets using performance thresholds.
Campaign Launch & Audit Tools
Offers tools to help sellers create new campaigns and audit existing ones for issues like wasted spend or missed keywords.
Pricing
Pricing is available upon request. AdBadger does not display public plans and requires sellers to contact them directly.
9. Downstream

Description
Downstream has joined forces with Jungle Scout to power the Cobalt platform, offering enterprise-level Amazon advertising and retail analytics in one place. Cobalt combines Downstream’s ad automation capabilities with Jungle Scout’s strengths in market intelligence, making it a complete suite for brands and agencies scaling on Amazon.
Features
Market Intelligence
You can track competitors, market share, and consumer trends using Amazon sales data in context and analyze real-time behavior to refine strategy and stay ahead of category shifts.Retail Insight
They offer dashboards that combine sales, pricing, inventory and performance data to give you insights into how a product is performing across your catalog.Ad Accelerator
With this, you can automate campaign creation, keyword management, and bid adjustments. A similar feature exists in atom11, which also uses retail signals like inventory levels, rank, and buy box status to guide real-time bid and budget changes.Digital Shelf Analytics
Measure your share of voice, monitor search rankings, and find keyword gaps. You can optimize visibility by improving your performance on the digital shelf.Custom Reporting & Dashboards (implied from broader Jungle Scout suite)
You can generate tailored reports with brand, product, or campaign-level filters. Options to export, share, and visualize performance metrics to support decision-making across teams.
Pricing
Cobalt is part of Jungle Scout’s Enterprise Solutions and does not display public pricing. All plans are customized based on your brand’s scale and requirements. Sellers need to contact the sales team for a quote.
While Cobalt focuses on analytics and reporting at a brand level, atom11 enables more dynamic, rule-based control at the campaign level.
10. AiHello

Description
AiHello is an Amazon PPC automation platform focused on helping sellers grow revenue and reduce manual ad work. It offers AI-driven bidding, keyword management, campaign creation, and dayparting to streamline campaign optimization—all handled via a autopilot system.
Features
Campaign Creator
You can work with their AI-powered experts to launch new campaigns by selecting your ASINs and setting basic parameters.Automated Bid Adjustments
AiHello uses its “Autopilot” engine to automatically increase or decrease bids based on conversion rates, ACoS, and sales velocity. atom11 offers a similar feature, with added customization based on retail signals such as inventory levels, organic rank, and buy box ownership.Keyword Automation
The system automatically harvests high-performing search terms and promotes them to keywords while pruning underperformers. This mirrors atom11’s Search Term Harvester mentioned earlier.Automated Dayparting
AiHello adjusts campaign bids during high-conversion hours to improve visibility and reduce wasted spend. atom11 supports similar bid scheduling, with the added ability to factor in real-time retail triggers like stockouts or buy box loss.Account Manager Support
Premium plans come with human-led setup, audits, and optimization recommendations.
Pricing
Pricing starts at $175/month for ad spend under $1,000 for small businesses, with higher-tier plans available for larger budgets and agencies.
AiHello emphasizes set-it-and-forget-it automation, handling most campaign tasks without much user input. This can lead to loss of guardrails, not suitable for businesses who want control. atom11 takes a different route by offering strategic automation that responds to retail data.
11. Sellerapp

Description
SellerApp offers a full-suite Amazon PPC management solution It offers a variety of features that help sellers with product research, keyword tracking, PPC optimization, and more, built to support brands at scale across 18 marketplaces.
Features
Product Research
This feature helps you find products that have a high profit potential. It helps you find its listing strengths and weaknesses.Keyword and Search Term Optimization
This allows you to harvest top-performing search terms. This is also available in atom11 through its Search Term Harvester and Negator tools, which optimize targeting using live campaign and retail data.Profit Dashboard
This dashboard gives you an overview of the products that are performing well and evaluate your business plans for better investments. In a similar fashion, atom11 shows you your spend portfolio by ASIN type, allowing you to double down your investments on top selling ASIN bands.
Pricing
Their starter plan comes at USD 99/month. It offers basic functionalities like keyword tracking but lacks ad automation.
12. Intentwise

Description
Intentwise is a data-driven advertising and retail analytics platform built for Amazon and Walmart. It offers tools for bid automation, reporting, and audience insights powered by AMC and first-party data.
Features
AI and Rules-Based Bid Optimization
A system similar to atom11, here you can choose from over 20 automation models or set your own rules to control bids and budgets.Amazon Marketing Cloud Integration
Analyze shopper journeys and campaign attribution with AMC-powered insights. atom11 also offers Amazon marketing cloud software to gain a competitive view of your customer journeys, create high-intent audiences and get advanced analytics.Customizable Dashboards
You can build reports that display essential metrics such as stock levels and profitability. atom11 offers similar pivot-ready dashboards with filtering and deep retail metric pairing.Automated Recommendations and Alerts
You get suggestions highlighting optimization areas across keyword targeting and bid optimization. atom11 provides its own set of recommendations and alerts on inventory, advertising, and recommended bids.
Pricing
Not publicly listed. Sellers must contact Intentwise for a custom quote based on their ad spend and needs.
Intentwise emphasizes cross-platform reach and analytics, while atom11 offers a focused Amazon experience with more granular retail signal integration. Sellers who prioritize automation that adapts to inventory and pricing changes may prefer atom11’s control and visibility.
How do you choose an Amazon PPC automation tool?
Sellers comparing Perpetua competitors are often trying to balance automation, control, and retail data to match their unique goals. And the truth is, no single tool fits everyone. Many of the top Perpetua competitors offer a range of automation features, retail data integrations, and price points, giving sellers more control over how their ad strategies perform.
atom11, an Amazon PPC software, is built for sellers who want more control — not just over bids and budgets, but over how their ad strategies respond to real retail conditions like inventory, margins, and sales cycles.
If you’re looking for a focused, retail-aware Perpetua alternative that puts you in the driver’s seat, book a demo with atom11 and see how it compares.
FAQs
What does Perpetua do for Amazon sellers?
Perpetua is an ad automation platform that helps Amazon sellers manage campaigns, adjust bids, and track performance. It offers AI-driven tools for keyword targeting, budget pacing, and reporting across Amazon and other marketplaces.
Who are Perpetua's competitors?
Perpetua competitors include other Amazon-focused ad tools like atom11, Pacvue, Teikametrics, and Quartile, each offering its own take on campaign automation, analytics, and retail signal integration.
Is Perpetua better than Pacvue?
It depends on your goals. Pacvue is a popular Perpetua alternative that offers broader marketplace support and deeper enterprise features, while Perpetua focuses on streamlined automation and usability. Some sellers prefer a Perpetua alternative like atom11 for its added control and custom rules functionality.
How do you choose an Amazon PPC automation tool?
Start by identifying your business needs. Whether it’s full automation, deeper control, or better retail data integration, tools like atom11 work well for sellers who want visibility and flexibility while ensuring guardrails on automation and staying tightly aligned with Amazon’s ecosystem.