Pacvue vs Perpetua: Which One Should You Use for Amazon Ads?

As Amazon continues to dominate ecommerce, one thing is certain. The competition for visibility on its marketplace cannot be intense. For sellers, relying on manual campaign management is no longer a sustainable option. Data-driven platforms are the key to campaign efficiency and precision. Among the top players in this space, Pacvue and Perpetua stand out as both are known for their automation capabilities and the ability to generate actionable insights. 

However, they cater to very different audiences: Pacvue is known for its enterprise-grade sophistication and is ideal for large brands, while Perpetua focuses on usability and accessibility, making it a go-to for smaller Amazon sellers. In this blog, we’ll break down how Perpetua and Pacvue compare across different dimensions like features, usability, pricing, and more.

What is Pacvue?

Pacvue is a platform designed to connect retail media, commerce operations, and data insights into a single “Commerce Operating System.” It helps sellers manage advertising, digital shelf performance, inventory, analytics, and revenue recovery across a wide array of marketplaces, including Amazon, Walmart, Target, and Instacart, among several others. 

The platform supports advanced automations and AI-enabled workflows to help sellers set rules for various tasks, with a particular focus on dayparting,  budget pacing, maximizing ROAS, and minimizing wasted ad spend. 

Key Features of Pacvue

• Digital Shelf Analytics: This module tracks keywords, compliance, ratings, and Buy Box health across retailers. Based on the results, it can automate updates to your content and catalog. When you link your listing performance to media investments in Pacvue, it helps improve discoverability and conversion. 

• Budget Allocation Management: Pacvue automates your monthly/daily budget pacing in accordance with your account and campaign goals. At the same time, it offers you control over the minimum and maximum budget thresholds.

• Competitor tracking: Pacvue can provide a list of competitive products and even generate reports on price, sales rank, estimated units sold, listing changes, and promotions. This helps you make appropriate changes to your own ads. 

• Pacvue Copilot: It is an AI-powered ecommerce assistant built on a large language model. It offers codeless data querying and insights via natural-language commands. It also alerts when you are overspending.

• Customized Reporting: Pacvue provides a focused view of the KPIs most relevant to the user’s brand. This allows for more precise performance analysis.

  
  

What is Perpetua?

Perpetua is a retail media optimization software that offers advanced automations to optimize your advertising strategies. The platform lets you create, launch, and optimize ads in four popular marketplaces, viz. Amazon, Target, Instacart, and Walmart.  

As far as Amazon is concerned, Perpetua lets you manage the entire funnel using multiple ad types such as Sponsored Brands, Sponsored Brands video, Sponsored Display, etc. Another standout feature of Perpetua is Prism, a market intelligence tool. It tracks your market share on Amazon and benchmarks performance against competitors and overall category trends.

Key Features of Perpetua

• Keyword Boost: It lets you create dedicated campaigns for high-priority keywords. You can use Top of Search multipliers to increase visibility for specific ASINs in targeted placements.

• Custom Goals: This feature lets you set up campaigns with flexible structures. You can choose any combination of products and keywords beyond the limitations of standard goal types.

• Bid Adjustments: It lets you apply fixed bids or multipliers to particular targets to influence the platform’s optimization engine. Adjustments can be made permanent or set to expire after a defined period.

• Reporting: You can access customizable reports that consolidate performance data across channels and marketplaces. You get a clear view of advertising efficiency and product performance.

• Share of Voice Tracking: You can monitor how your brand ranks for specific search terms on Amazon compared to competitors. You can easily use these insights to refine keyword targeting and campaign strategies.

  
  

Comparing Pacvue vs Perpetua

Let us now address the million-dollar question - Pacvue or Perpetua. To do this in a systematic way, let us compare both platforms across key areas, such as automation capabilities, reporting, pricing, ease of use, and support. This side-by-side view will highlight how the two platforms differ in approach and capabilities for you to make a more informed decision:

1. Automation Capabilities

Pacvue’s automation capabilities predominantly focus on simplifying campaign management through rule-based logic and guided suggestions. A key automation capability of Pacvue is the one-click smart campaign recommendations, which are based on performance data and predefined rules.  The platform also incorporates commerce signals, such as inventory levels, to reduce wasted spend and supports automated rules for bids and settings to cut down on manual effort. Features like automated budget pacing further help optimize spend and maintain alignment with campaign objectives.

Perpetua’s automation capabilities are not as advanced as Pacvue's. It offers basic features like goal-based automation, which allows you to set objectives like target ROAS or daily budget, followed by the platform’s ad engine automatically handling campaign execution and ongoing bid optimization. Another automation capability is the keyword harvesting feature, which automatically adds high-potential keywords and ASIN targets based on performance data. There are options to adjust thresholds or disable the function.

2. Reporting Capabilities

Pacvue’s reporting capabilities revolve around offering real-time visibility into product and market performance. The platform enables tracking of keyword rankings, price trends, monthly searches, and ASIN-level insights to evaluate product relevance and performance. Pacvue can also generate reports around pricing, sales rank, estimated units sold, listing changes, and promotions across major marketplaces. Pacvue’s reporting also supports Share of Voice measurements, offering the ability to assess search visibility and market presence based on chosen keywords.

Perpetua also offers customizable, enterprise-level reporting that provides a consolidated view of business and product performance across multiple marketplaces. Users can generate and tailor custom reports directly within the app. They can select specific metrics, date ranges, campaigns, ASINs, or segments, quite similar to creating a pivot table in Excel. Reports are visualized with detailed tables or graphs and can be filtered by tags, properties, or other criteria for precise analysis. These can be saved for reuse, updated, deleted, exported as CSVs, or shared externally.

3. Pricing

Perpetua prices its platform based on monthly ad spend tiers. It offers three plans tailored to different advertiser sizes: 

• Essentials ($695/month) serves smaller advertisers spending up to $10K, covering core automation and reporting. 

• Growth targets those spending above $10K. It combines the base fee ($695/month) with a percentage of ad spend. It offers some advanced features like hourly reporting, competitor insights, and customer success support. 

• Premium is suitable for large advertisers with $500K+ in spend. It provides enterprise-level capabilities such as custom integrations, AMC reporting, beta access, and a dedicated account team, with pricing customized to business needs.

Since the cost of Perpetua’s Growth and Premium plans is linked to ad spend (base fee + a variable percentage), it can considerably increase the advertising budgets over time as your ad requirements grow. It is also less predictable compared to flat-rate alternatives.

As far as Pacvue is concerned, its pricing details are not publicly available. This lack of transparency makes it harder for businesses to evaluate whether the platform fits their budget. 

4. Ease of Use

Pacvue is designed for professionals who need both a high-level overview and granular control of their campaigns. It offers a sizeable range of optimization levers, enabling advertisers to fine-tune strategies with decent accuracy and also quickly adapt to market shifts. This makes it well-suited for advanced users who want to actively manage and refine performance across multiple variables.

Perpetua, on the other hand, emphasizes automation and simplicity, making it attractive to those who prefer a “set-it-and-forget-it” approach. Its ease of use lowers the barrier to entry. However, the overreliance on automated guardrails can reduce flexibility for brands and agencies that require deeper customization or want to experiment beyond predefined ad optimizations.

5. Support

Pacvua's managed onboarding helps teams establish an initial workflow. The platform also offers a knowledge ecosystem through guides, reports, videos, webinars, and events, offering actionable insights on commerce and retail media. With Pacvue University, customers gain structured learning to deepen expertise and maximize platform value.

Perpetua offers support functions like live onboarding webinars, chat-based support, access to the Perpetua Slack community, and structured learning resources through Perpetua Ad School. Users in the higher-tiered plans can also benefit from personalized onboarding sessions, periodic performance check-ins, quarterly/monthly business reviews, and access to a dedicated account team. 

Why is atom11 a better choice than Pacvue and Perpetua?

While Pacvue and Perpetua primarily focus on bid adjustments and budget automation, the need of the hour is an Amazon PPC software that goes beyond traditional automations and aligns advertising decisions with real retail conditions on Amazon. That platform is atom11.

Atom11 helps you make retail-aware optimizations and achieve higher RoAS in no time by directly connecting ad spend efficiency to your actual business performance. Here are some key capabilities of atom11 that make it an obvious choice in the three-way battle between atom11 vs Perpetua vs Pacvue:

1. Advanced Retail Analytics

Unlike Pacvue or Perpetua, atom11 comprehensively analyzes your Amazon retail performance at the ASIN level by combining ad insights with key retail signals like inventory, pricing, and competitor data. This capability goes beyond surface-level data, enabling you to pinpoint the true causes of sales fluctuations. 

By unifying advertising and retail data, atom11 ensures that you can quickly identify when drops are due to stockouts, competitive pricing shifts, or ad performance changes. You can then take one-click corrective actions and drive smarter decisions.

2. Dayparting Automation

Atom11’s dayparting stands out from Pacvue and Perpetua by enabling adjustments at both the budget and bid levels. Atom11 uses a highly mathematical framework that is automated with AI for data-driven optimizations.

atom11 also offers you granular controls, allowing adjustments by the hour of the day or specific days of the week. This ensures that campaigns always run at the most profitable times. Finally, atom11 provides an Evaluate feature that continuously measures your ad strategy results, so that you can refine your dayparting strategy with greater confidence.

3. Amazon Marketing Stream

atom11 uses Amazon Marketing Stream (AMS) to give you access to near real-time, push-based insights with hourly campaign performance data. This capability allows you to identify peak and slow-performing hours and adjust bids and targeting instantly. 

Thanks to timely updates, you can swiftly adapt campaigns to market dynamics and allocate budgets more effectively during profitable hours. In other words, it helps you stay ahead of changing trends and competitor actions.

4. Custom Reporting

atom11’s customized reporting capabilities give you total flexibility on how you view and analyze campaign data. You get an easy drag-and-drop reporting dashboard where you can set up reports tailored to your specific needs and custom metrics. 

You can also download ASIN, keyword, and campaign performance reports on a daily, weekly, or monthly basis, thereby making sure you always have the latest insights at hand in all frequencies. This level of customization is lacking in both Pacvue and Perpetua. 

To make reporting even more powerful, atom11 integrates seamlessly with platforms like Google Sheets, Power BI, Looker, and Zoho Analytics. This allows you to manage performance tracking on the tools you already use.

5. Digital Shelf Analytics

atom11’s Digital Shelf capability enables you to closely monitor product suppressions and competitor activity on Amazon. It helps ensure that no retail blind spots impact your advertising performance. 

Through digital shelf insights, you can make retail-aware decisions that directly influence ad strategies. This means advertising campaigns aren’t optimized in isolation but instead consider real marketplace conditions, helping you protect visibility, maintain buy box eligibility, and respond quickly to competitor moves. 

6. GenAI Chatbot (NOVA) 

atom11’s NOVA is a one-of-a-kind AI assistant that is designed to help you make faster and smarter campaign decisions. In under a minute, NOVA can analyze complex fluctuations such as declining sales and pinpoint the true cause, offering clear recommendations backed by reasoning.

What sets NOVA apart is its commitment to real intelligence over basic rule-based automation. Instead of leaving you in the dark with unexplained changes, it educates while optimizing ads, empowering you with both understanding and control. 

Here are some additional differences between the three tools so that you can make the final decision:

| Related read: How to Find the Best Amazon PPC Software for Your Business

Conclusion

So Perpetua or Pacvue? The choice ultimately depends on your requirements. Pacvue offers extensive controls for those wanting to stay on top of their campaigns, while Perpetua emphasizes automation and simplicity for those preferring a hands-off approach. Still, both have limitations. Pacvue’s complexity can slow down execution, and Perpetua’s automation can limit flexibility. And that’s where atom11 shines, by offering the perfect balance between ease of use and depth of control, without the usual trade-offs. So, ready to take your Amazon advertising to the next level? Book a demo with atom11 today. 

Frequently Asked Questions

How much does Pacvue cost?

Pacvue does not publicly disclose its pricing on its website. Pricing is customized and typically requires you to contact their sales team or request a demo.

How does Perpetua work? 

Perpetua works by optimizing ecommerce advertising campaigns across various marketplaces like Amazon, Walmart, and Instacart. It lets you set goals, run automated campaigns, continuously adjust bids, and track competitor performance to improve ad effectiveness. 

Is Pacvue SaaS?

Yes, Pacvue is delivered as a SaaS platform. Users can access its commerce acceleration capabilities via the cloud, without the need for on-premise software installations.

Who uses Pacvue?

Pacvue is predominantly used by advertisers, agencies, and brands in the ecommerce and retail media space. It is used by them to manage and optimize campaigns across various online marketplaces like Amazon, Walmart, and Target.

Is Pacvue a DSP?

Pacvue is not a Demand-Side Platform (DSP); rather, it is a DSP reseller. It provides the necessary tools to expand on the functionality of Amazon's native DSP and offer a more streamlined way for advertisers to optimize and analyze their Amazon DSP campaigns.