Perpetua Pricing: A Detailed Guide to Plans, Features, and Value

Managing Amazon ads is not easy. You have bids to tweak, budgets to monitor, reports to analyze, keywords to track, and so on. That’s where a platform like Perpetua can help. It takes the heavy lifting off your plate and lets you focus on selling.

But before you make any commitments, it’s important to analyze: how much does Perpetua cost, and is it really worth it, in 2025?

In this guide, we’ll answer this question by taking you through Perpetua’s pricing plans in detail, including what each plan offers, with a focus on the features and support you get for each tier. We will also compare it with other popular Amazon advertising tools so that you get an absolute picture of the value Perpetua brings to the table.

What Is Perpetua and What Does It Offer?

Overview of Perpetua as a Platform

Perpetua is an Amazon advertising platform that automates campaign creation and optimization through features like continuous bid adjustments, hour-by-hour performance tracking, and competitor keyword tracking.

Perpetua also includes a free benchmarking tool to compare performance across thousands of categories and even supports full-funnel advertising, including DSP and display campaigns.

Who Uses Perpetua

Perpetua is used by small Amazon sellers, enterprise brands, agencies, and ecommerce teams for functionalities such as automated and scalable campaign management, reporting, benchmarking, and optimal ad placements.

• Small Amazon sellers: SMBs looking to automate campaign management and performance tracking. 

• Enterprise Brands: Large brands running extensive advertising campaigns on Amazon who need scalable automation and insights for market capture.

• Agencies:  Marketing and ecommerce agencies that manage multiple Amazon accounts and need a unified platform with built-in reporting and benchmarking tools.

• Ecommerce Teams: Teams responsible for revenues and advertising efficiency (ACoS/ROAS) that want to optimize ads across different placements.

  
  

Perpetua Pricing Plans Explained

Monthly Subscription Tiers

Perpetua structures its pricing around monthly ad spend tiers. This is to ensure that advertisers of different sizes get access to the right level of features and support for their budget. Here are the three plans offered by Perpetua for different ad spend tiers:

• Essentials: This plan is designed for small advertisers with up to $10K in monthly ad spend. It is offered at a flat rate of $695/month and provides all the basic automation and reporting capabilities to get started efficiently.

• Growth: This plan is aimed at mid-sized advertisers managing over $10K in monthly ad spend. The plan includes everything in Essentials plus advanced optimization features like hourly reporting, competitor search term data, and dedicated customer success support. Pricing here is a combination of a base fee ($695 per month) plus a percentage of ad spend.

• Premium: This plan is suited for large-scale advertisers, typically with $500K+ in monthly ad spend. It includes all Growth features, along with enterprise-level benefits like custom integrations, Amazon Marketing Cloud reporting, early beta access, and a dedicated account team. Pricing is customized based on business needs.

  
  

Features Included in Each Tier

Here are the different core features covered in different pricing tiers: 

Essentials 

• AI-Powered Bid Automation: Bids automatically shift based on time, inventory, or performance triggers, to stay optimized.

• Automated Keyword Harvesting: Automatically pulls in keywords and ASIN targets based on historical data from Sponsored Products campaigns. 

• Performance & Profitability Reporting: Provides insights into campaign outcomes and profitability.

• Performance Recommendations: Offers data-driven suggestions to improve ad efficiency.

Growth (All the features in Essentials, plus the following)

• Hourly Reporting & Intraday Optimization: Track campaign trends by week, day, or hour and apply insights to optimize dayparting with bid multipliers. 

• Hourly Share of Voice & Organic Rank Insights: Track individual products’ visibility against competitors in near real time.

• Competitor Data Analysis & Revenue Opportunity Analysis: Surfaces insights on rival performance and untapped growth potential.

Premium (All the features in Growth, plus the following)

• Competitor and Market Intelligence Data:  Delivers competitive benchmarks and market trends for better advertising decisions.

• Amazon Marketing Cloud (AMC) Reporting: Offers deeper insights into shopper behavior and campaign attribution.

• Custom Data Integrations & Dashboards: Tailored reporting and analytics aligned to your business needs.

  
  

Custom Pricing for Large Advertisers

For enterprise clients managing high ad spend volumes and requiring advanced capabilities, Perpetua offers custom pricing through its Premium plan. Unlike fixed tiers, this model is tailored to the advertiser’s unique needs. It factors in spend levels and the scope of platform usage.

Pricing is flexible and determined through direct consultation. This ensures that brands with complex operations receive the right mix of tools and white-glove service without being constrained by standard tiers.

What Influences the Cost of Perpetua?

Factors such as the seller’s monthly ad spend, managed services, and add-ons influence Perpetua’s cost. Here is a deeper breakdown of Perpetua’s pricing model to help you decide if it fits your budget or not:

Ad Spend-Based Pricing Model

Perpetua’s pricing is directly tied to how much you spend on ads. This means the more budget you allocate, the more you end up paying the platform. Instead of offering predictable flat-rate pricing, Perpetua combines a base fee with a variable fee that increases as your ad spend grows. In practice, this makes Perpetua more expensive as you scale, penalizing businesses that increase their ad budgets.

Such an ad spend-based pricing model can create challenges for both growing brands and large enterprises. Smaller sellers may feel trapped by limited support at the lower tiers, while larger advertisers see their costs climb rapidly without necessarily gaining equivalent value. Put simply, Perpetua’s pricing plans have been designed in such a way that success comes with higher fees, making long-term cost efficiency a concern.

Additional Charges for Managed Services or Add-Ons

While Perpetua offers basic support and managed services in its Essential and Growth plans, most of its critical managed services, like personalized onboarding sessions and product workshops, are reserved for the Premium plan. This means smaller advertisers don’t have access to hands-on support. For many growing brands or mid-sized agencies, this can be a drawback, as the level of guidance they might expect from a platform isn’t included unless they move up to the top pricing bracket.

When it comes to multi-channel support, connecting platforms such as Walmart, Instacart, or Target does not incur a separate subscription fee. Instead, spend from these additional marketplaces is simply added to the total ad spend calculation that drives your flat and variable fees. Expanding into more marketplaces naturally increases the overall ad spend, which in turn raises the total cost, as you have a percentage component in the higher plans. 

How does Perpetua Compare to Other Amazon Ad Tools?

Let us now understand how Perpetua stacks up against two of the most popular Amazon ad tools currently available in terms of overall value offered.

Perpetua vs. Pacvue

The biggest difference between Perpetua and Pacvue is the level of control each platform gives advertisers. Pacvue is designed for professionals who want both a bird’s-eye view and deep hands-on control over their campaigns. It provides extensive levers for optimization. This helps advertisers fine-tune campaigns with precision and adapt quickly to shifting market conditions. 

On the other hand, Perpetua focuses heavily on automation and ease of use, appealing to those who prefer a “set-it-and-forget-it” style of campaign management. While this makes Perpetua simpler to operate, it can also limit flexibility for brands and agencies that want to go beyond automated guardrails.

But one area where Pacvue falls behind is pricing. The platform’s plans are not publicly available, which reduces transparency compared to platforms like Perpetua and atom11, which are more upfront with their pricing models.

Perpetua vs. atom11

Unlike Perpetua, atom11 brings a deeper level of retail awareness and flexibility to campaign optimization. This allows you to make sharper, retail-driven decisions instead of relying on just ad metrics. 

More importantly, atom11 does not take a cut of your media budget (in the form of % of ad spend). This makes it a far more predictable and cost-effective Amazon PPC software, especially for high-growth advertisers who want to scale without ballooning platform fees.

You also get the following advanced features when you pick atom11 over Perpetua, adding to its value: 

• Dayparting Automation with Custom Rules: atom11 lets you schedule bids and budgets for peak-performing hours with dayparting. It goes a step further by layering custom rules that adjust spend automatically based on time, inventory, or performance triggers. While Perpetua offers dayparting, atom11 adds more nuanced control that helps sellers adapt in real time.

• Performance-Based Automation: Unlike Perpetua, atom11 is not a black box automation tool. Atom11 provides fully customizable and flexible ad automations. Beyond that, atom11 also features a Performance Monitor that measures the impact of automation on orders and ACoS, so you know exactly what’s working. 

• Retail Analytics Dashboard: Atom11 provides a unified view of sales trends at the ASIN level, letting you compare retail, inventory, and ad performance in one place. In addition, atom11's AI copilot Neo helps you analyze retail and ad data better, especially for sales fluctuation investigations. Compared to Perpetua’s dashboards, atom11’s analytics capabilities are more insightful and tailored to retail signals.

• Recommendations Engine: atom11’s recommendation engine offers actionable bid suggestions aligned with your target ACoS, helping you lower costs and improve ROI without manual trial and error. While Perpetua provides automation, atom11’s smart recommendations are more adaptive, allowing for smarter adjustments that align with retail realities.

• Free Tools Library: atom11 also includes a library of free Amazon PPC tools, such as PPC audit checkers and real bid calculators, to help you plan and optimize ads faster without spending additional dollars. 

As you can see, out of the three tools, atom11 offers a much better value at a more competitive price point, making it one of the best Perpetua competitors in 2025. To simplify things further, here is a quick comparison of the three platforms in different areas:

In case you want to hear from the community, this Reddit conversation contains sellers’ experiences with Perpetua and atom11.

When is Perpetua a Good Fit?

Perpetua is a decent choice for those businesses that value automation and simplicity. It also works well for brands and agencies that don’t mind operating within predefined automation guardrails, even if it means sacrificing some flexibility and control. 

However, while it may serve well in the early stages, scaling with Perpetua can quickly become expensive as costs tend to rise steeply with growth. For businesses seeking a more balanced solution, platforms like atom11 are often a better choice, offering affordability for smaller budgets while avoiding the steep cost curve as you expand.

Final Thoughts

When it comes to managing Amazon ads, choosing the right ad tool isn’t just about automation. It’s about deriving long-term value and scalability. Atom11 delivers on both fronts through its transparent pricing and powerful features. Instead of worrying about escalating costs in Perpetua, you can focus on driving results with atom11. 

Want additional information about atom11’s capabilities to help you make the final decision? Book a free demo now.

Frequently Asked Questions

How much does Perpetua cost?

The most basic plan of Pereptua costs $695 per month, which is suitable for up to $10k in monthly ad spend. For a monthly ad spend of over 10k, it costs $695 per month plus a percentage of ad spend. There is also a plan with fully customized pricing for a monthly ad spend of over 500k. 

How does Perpetua work?

Perpetua works by automating Amazon ad campaigns through AI-driven bidding and performance tracking. You need to set your advertising goals, and the platform’s algorithms continuously adjust bids and targeting to maximize results. 

What is Perpetua Amazon?

Perpetua Amazon is an advertising platform designed to help brands and sellers manage and optimize their Amazon campaigns with ease. It uses automation and AI-driven insights to simplify campaign management. 

What is a Perpetua benchmarker?

It is a free  PPC insights tool that benchmarks your campaign performance (ACoS, CPC, CTR, and CVR) against real competitors at multiple levels. This includes country, category, ad format, and individual products 

Why is Perpetua important?

Perpetua is important because it simplifies Amazon advertising by automating complex tasks like bidding and keyword optimization. This helps businesses save time and reduce manual effort, so they can focus on selling.