atom11’s NOVA makes AMC Intelligence accessible to all
Author:
Neha Bhuchar
Last Updated:
Sep 2, 2025
Published on:
Table of Contents
Amazon sellers are tired of generic automation that treats every business the same. Today, atom11 launches NOVA, a first of its kind AI-assistant built to help sellers and agencies make better and faster decisions through transparent analysis instead of black box automations. NOVA is phase one of atom11's three-part AI Copilot vision.
How We Built NOVA the Right Way: Seller-First Approach
Most Amazon PPC platforms build AI in isolation. atom11 took a different path by combining signals from Amazon's seller central or vendor central with Amazon Ads.
We studied how experienced Amazon advertisers work when sales fluctuate, watching them piece together data from multiple reports to identify root causes. This revealed specific analytical frameworks that most AI tools ignore.
Atom11’s ex-Amazon team had critical Amazon experience on how the Amazon Ads algorithm actually functions. It depends on key business pillars like inventory, pricing, organic ranks, and PPC performance. This helped us train NOVA to recognize patterns that generic chatbots miss.
What Makes NOVA Actually Intelligent (Real Example)
Most Amazon sellers face the same frustrating scenario: sales suddenly drop, and they spend hours manually analyzing multiple reports to figure out why. NOVA eliminates this time-consuming detective work by delivering comprehensive analysis in under a minute.
How NOVA solved the case of sales drop?
The brand noticed their sales had declined 13% over two weeks, and wanted to understand what they can do to improve sales. Here's how NOVA solved it:
Traditional approach: 2-3 hours checking advertising spend, impressions, conversions, inventory, and competition across separate reports.
NOVA analysis: Complete business context examination in under 60 seconds.
Key findings:
Advertising spend: Barely changed
Impressions: Remained stable
Click-through rates: Declined significantly
Critical discovery: Reviews dropped by 0.2 points
The insight: While the seller was considering increasing ad spend, the real problem wasn't advertising performance, it was competitive pricing affecting buy box eligibility.
Actionable output: NOVA provided specific campaign recommendations with direct links, with clear reasoning about why the pricing strategy should be the immediate focus. This prevented any misguided bid increased by the brand, and helped them make the right decision.
NOVA by atom11 connects advertising metrics with retail signals that most platforms ignore, providing analysis that considers complete business context and shares clear recommendations. Sellers not only see what changed, but why and how to act.
"We’ve moved beyond the basic AI data sorting features found in legacy platforms. NOVA pulls information from multiple sources, such as inventory, ads, brand analytics, pricing, and more, to analyze sales fluctuations in seconds. It then drills down to identify which specific advertising campaigns are driving those changes and recommends actionable steps.” - Neha, Co-Founder and CEO of atom11 |
Why Generic AI Automation Isn't Enough
Many Amazon PPC tools marketed as “AI‑powered” are in reality using basic performance rules. When these systems make bid adjustments based on simple metrics like ACoS or spend thresholds, they're not demonstrating intelligence; they're executing predetermined responses to data triggers.
This creates three problems for sellers:
Loss of Understanding: Unexplained changes turn sellers into spectators in their own businesses.
Dependency Over Expertise: Automation without explanation creates reliance rather than knowledge.
Generic Solutions: Cookie-cutter automation ignores specific dynamics of different product categories, seasonality, and business models.
Real intelligence understands context, explains reasoning, and adapts to specific business situations. NOVA represents a fundamentally different philosophy, transparent AI that educates while it optimizes, building seller expertise rather than replacing it.
"We are moving beyond chatbots to build intelligence with reasoning. We want NOVA to be a real copilot to sellers, assisting them in day-to-day analytics and actions. For instance, in the future, we will move from custom rules to custom agents. On atom11, you will be able to set an agent saying: Set up a rule to do X, check data for 7 days, if performance is good - keep increasing, otherwise revert changes and wait for 14 days.” - Neha, Co-Founder and CEO of atom11 |
The Complete Copilot Vision: Your Amazon Advertising Partner
NOVA is just the beginning. We're building the Amazon advertising partner you've always wanted, one that works 24/7, understands your business like an expert consultant, and gets smarter with every interaction.
What's Coming Next:
Proactive Intelligence Digests: Delivers critical insights before problems impact your business.
CRM Integration: Unified business intelligence across your entire operation.
Smart Automation Monitoring: Your rules, continuously optimized by AI.
Custom Agents: Complex strategies that adapt based on real-time performance.
What NOVA is offering isn't just better automation, we are helping Amazon advertisers to evolve from reactive management to predictive intelligence.
“Soon, our copilot will deliver daily and weekly digests, integrate with CRM, provide performance updates on automations, and suggest optimizations to automation rules, covering the tasks a PPC specialist typically spends hours on. Our goal with the copilot is to make the expertise of PPC specialists more accessible, deeper, and more data-driven." - Neha, Co-Founder and CEO of atom11 |
About atom11
atom11 is an Amazon PPC optimization software designed to help Amazon sellers optimize their advertising campaigns. Built by ex-Amazon experts, it is the only solution that combines advertising data with retail signals, such as inventory, pricing, competition, and digital shelf insights, to provide comprehensive insights for profitable Amazon selling.
Core Features:
Root Cause Analyzer and Sales Tracker for instant performance diagnosis.
Dayparting and Rule-Based Automations with complete transparency.
Keyword Harvesting and Search Term Negations for campaign optimization.
Digital Shelf Monitoring to track suppressions and competitor activity.
Custom Reporting with Power BI, Google Sheets, and Looker integrations.
Experience the only Amazon PPC software that truly understands retail. Book a demo to see how NOVA can transform your advertising performance.
