atom11 Launches AMC Suite to Simplify Amazon Advertising

atom11, an award-winning Amazon ads automation platform, launches the Amazon Marketing Cloud (AMC) Suite, a powerful solution that simplifies data-driven advertising for Amazon sellers. This latest addition to their Amazon PPC automation software enables Amazon sellers to use AMC to devise high converting and omnichannel advertising strategies easily.

The atom11’s AMC suite has been specifically built for users who want to go beyond surface-level campaign reporting and dive deeper into customer behavior, purchase patterns, and cross-channel performance. It comes with a robust set of features designed to make granular-level insights accessible to brands and e-commerce agencies.

From understanding customer journeys (path to conversion reports) to customer journey timelines, users can build customer-based reports, rather than relying on Amazon's basic keyword-based reports. The suite also allows brands to build, target, and track audiences through a simple, intuitive interface. Marketers can use the pre-built audience segments like “added to cart but did not purchase,” “multiple detail page views,” or “clicked sponsored ads but did not purchase,” among others. They can also request an advanced and customized AMC audience.

One of the biggest value drivers is automation. Reports and insights are generated at regular intervals, eliminating the need to run the same query repeatedly, allowing brands to focus on campaign execution.

The launch of this AMC suite comes at a time when the e-commerce advertising space is rapidly evolving. With 9.7 million registered sellers on the platform, brands are fighting for customers’ attention. To add to that, the cost of advertising on the platform is also rising, as the price for sponsored product ads was 48% higher in the first quarter of 2025 than in the first quarter of 2019. Therefore, brands need to ensure that every dollar spent counts.

Amidst this, Amazon launched AMC to provide deeper insight into ad performance across the funnel. However, brands often need SQL knowledge, analytics support, and engineering bandwidth to make use of it. This has resulted in low adoption, despite AMC’s capabilities.

“AMC is powerful, but most sellers haven’t adopted it because it feels too complex.” says Nivesh, Co-founder and CTO of atom11. “Our goal with this launch has been clear—to simplify AMC to the core. Now, mid to enterprise-level sellers can tap into AMC’s potential, without needing data science teams.”

atom11’s AMC suite aims to simplify the technical issues that arise by focusing on driving real business impact. It bridges the gap between raw data and execution-ready intelligence to help brands turn AMC into a growth engine.

“Think of AMC like a giant spreadsheet—each row is a customer, and each column is something they did: clicked an ad, viewed a product, added to cart, purchased, etc. You can group similar customers together and retarget them with precision.” explains Neha, CEO of atom11 and Ex-Amazon Sr. Product Manager. “While legacy tools focus more on analytics, atom11 is heads down building tech for audience building and optimization. That’s the missing link we’re solving for.”

Whether it is identifying high-intent segments or understanding how different campaigns influence buying decisions, the atom11 AMC Suite is tailored for teams wanting to move away from generic targeting to smarter, data-backed customer engagement.

This launch is only the start for atom11, as they have plans to continue expanding the AMC suite with features that make campaign optimization even more seamless. One of the features users can hope for in the future is integration of AMC with Amazon DSP, a powerful addition to its advanced advertising suite. Other upcoming features are a deeper integration of first-party and third-party data sources for a greater unified view of the customer journey.

“We will stay true to atom11’s DNA of Retail-aware Advertising.” adds Nivesh. “That means combining AMC data with real commerce signals—order value, time to conversion, SQP—to build smarter campaigns that actually move the needle. This will unlock possibilities that are never heard of with existing legacy tools.”

As e-commerce evolves, brands that invest in intelligent tools gain an edge. With its AMC suite, atom11 makes advanced campaign analytics and targeting on Amazon accessible to marketing teams, empowering them to operate with agility and precision.

About atom11

atom11 is an award-winning Amazon PPC automation and optimization software designed for performance marketing teams. It assists agencies, large brands, and sellers in unlocking the full value of Amazon advertising through unified data and actionable insights. By integrating ads with retail signals such as inventory, pricing, PPC cannibalization, and competitor activity, it allows brands to achieve 20% better performance within an intelligent ecosystem.

Want to partner with atom11? Book a demo here. 

For media inquiries, please contact:

Neha Bhuchar

Co-founder and CEO

ask@atom11.co

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