Comparisons
20 Best Amazon PPC Software in 2025
Nov 30, 2024
by
Rakshita Soni
Selecting the best Amazon PPC software can transform your campaigns from costly experiments into profit-driving engines. With Amazon's advertising platform becoming increasingly complex, manual campaign management is no longer sustainable for sellers looking to scale efficiently.
The difference between successful campaigns and wasted ad spend comes down to automation, data-driven insights, and choosing the right tools.
That's why we've curated this comprehensive list of the best Amazon PPC software tools available today. This guide features 20 top-performing platforms that span rule-based automations, AI-driven bid optimizers, full-service managed options, and more.
But first, here’s a TL;DR table in case you want everything in one place.
Software | Pricing | Free Trial | Features | Rule- or AI-Based | Best For | G2 Rating | |
atom11 | From $199/mo | No. Demo and 1-month training provided | Sales analytics, automations, custom rules, dayparting, Amazon Marketing Cloud | Rule-based (retail-aware rules) | Intermediate to advanced sellers & agencies | ||
Helium 10 Ads | From $29/mo | No | Automated campaigns, bid & budget | AI-based | New sellers | ||
Quartile | Custom (demo required) | No | Hourly bidding, AMC integration | AI-based + managed service | Brands needing white-glove service | ||
intentwise | Custom pricing | Yes | Data-driven sellers and agencies managing Amazon and Walmart | Rule based bid automation | Mid to large brands, ad agencies, e-commerce marketers | ||
SellerApp | After freemium, $99/mo (Pro-Lite) | Yes | AI bidding, rule optimizers | Hybrid (AI + rule-based) | New Sellers | ||
Sellozo | Custom | Yes | Campaign studio, repricer | AI-based | Sellers/agencies wanting managed support | – | |
BidX | Custom ($495/mo + % of ad spend) | No | Full-funnel automation, rules | Rule-based | Sellers needing granular rule control | ||
JungleScout | From $29/mo | No | Review automation, ad analytics, negative keyword harvesting | AI-based | Growing sellers needing product research & PPC automation | ||
Teikametrics | $149/mo for spend < $10K/mo | 1-month free trial | Goal-based campaign optimization, automated keyword targeting, AI-driven bidding | AI-based | In-house teams & individual sellers wanting AI-driven ad optimization | ||
Perpetua | Starts at $695/month | No | AI-powered bid optimization, fixed campaign creator, automated hands-off approach | AI-based | Mid or large-scale sellers, agencies managing multiple marketplace accounts | ||
Xnurta (XMars) | Custom | $1 for the first 14 days | AI-powered bid optimization, AMC hub, multi-marketplace support | AI-based | Agencies & brands with global reach | ||
AdBrew | $499/mo or % of ad spend | Yes | Rule-based automation, dayparting, scalable campaign creation | Both | Mid-sized sellers & agencies | ||
Kapoq | $450/mo + % of revenue | Yes | Profitability analysis, smart automation, scalable account management | Both | Agencies managing multiple brands | ||
Trellis | Custom | No | Custom strategy development, repricing, cross-channel integration | Both | Large enterprises seeking holistic support | – | |
AdLabs | $40/mo + 1% of ad spend | Yes | Semi-automatic bid optimization, customizable reporting, brand analytics integration | Rule-based | Sellers & agencies valuing oversight | – | |
AiHello | From $650/mo | No. | Automated bid adjustments, keyword automation, campaign automation | AI-based | Mid-sized sellers & agencies | ||
SellerMetrics | From $79/mo (+ taxes) | Yes | Bid automation, custom strategies, bulk operations, multi-marketplace reporting | Rule-based | All sizes of sellers & agencies | – | |
Scale Insights | From 1% of ad spend | Yes | Fully managed campaigns, rule-based automation, comprehensive analytics | Both | FBA sellers & agencies | ||
Pacvue | Contact for pricing | No | Unified commerce platform, AI-powered automation, advanced reporting | Both | Brands & agencies managing large-scale campaigns | ||
Viral Launch Kinetic | From $56/mo | No | Customizable automation rules, real-time data synchronization, comprehensive performance analytics | Both | Sellers integrating with Viral Launch suite | – |
What is Amazon PPC Software?
Amazon PPC software is a specialized tool that automates and optimizes Pay-Per-Click advertising campaigns on Amazon's marketplace. These platforms help sellers and brands manage their Sponsored Products, Sponsored Brands, and Sponsored Display ads more efficiently than manual methods.
An ideal Amazon PPC software helps you do three things:
Analyze and visualize data efficiently: Move beyond basic performance-based bid optimization by assessing retail signals, profit margins, and ASIN-level data without manual report downloads and parameter searches.
Give timely insights: Instead of analyzing all data for all ASINs daily or risking losing out on opportunities to make money, the best Amazon PPC software should help you gain timely insights, ensuring the right actions.
Automate and optimize ad campaigns: Streamline bid adjustments, keyword management, and campaign tracking while enhancing performance through automation, data-driven insights, and performance monitoring.
Now let's dive into the 20 best Amazon PPC software solutions available today, starting with our top-rated platform.
Want to see how your current campaigns measure up? Before exploring new tools, get a baseline assessment with our Free Amazon PPC Performance Audit to identify your biggest optimization opportunities.
20 Best Amazon PPC Software Solutions: Complete Review & Comparison
Each Amazon PPC software solution below includes detailed feature breakdowns, transparent pricing, ideal use cases, and user ratings. We've organized them by popularity and effectiveness to help you quickly identify which Amazon PPC management software matches your specific needs and budget.
1. Atom11
atom11 is an award-winning retail-aware Amazon PPC software that combines advertising data with sales analytics and competitive insights to give sellers full control over their campaigns. It caters to mid-market brands, agencies, and advanced sellers looking for rule-based automations, granular analytics, and customizable reporting dashboards.
The platform's retail-aware approach allows for intelligent bid and budget automations that go beyond traditional performance-based optimization, delivering superior campaign control through transparent, user-defined rules.
Top Features
Amazon Marketing Cloud Suite: It delivers ready-made reports and audience builders so brands can tap AMC insights without writing a single SQL query.
Powerful Sales Analytics: Correlate organic vs. paid sales, root-cause sales fluctuations, and track digital-shelf suppressions across ASINs.
Retail-Aware Automations: Set up rule-based bid and budget automations using your own guardrails, with full transparency on upcoming actions.
Dayparting Automation: This dayparting feature allows users to schedule ads during peak engagement periods, ensuring maximum ROI for campaigns.
Customized Reporting: Drag-and-drop dashboards, self-defined metrics, and downloadable daily/weekly/monthly reports with Power BI integrations.
Pricing
The starting price for atom11 is $199/mo for ad spend under $10,000. Custom pricing is available at the enterprise level for ad spend over $10,000.
See how Betterled achieved 23% improvement in Amazon ads while optimizing internal processes with atom11!
2. Helium 10 Ads (formerly Adtomic)
Helium 10 Ads is an AI-powered Amazon PPC software solution built into the broader Helium 10 suite. It targets sellers of all sizes, from DIY beginners to enterprise brands, offering automated campaign creation, bid optimization, and real-time performance insights with minimal manual effort.
Top Features
AI-Driven Campaign Automation: Like on atom11, launch end-to-end PPC campaigns in minutes, no prior PPC expertise required.
Automated Bid & Budget Management: Continuously adjusts bids and budgets based on performance triggers and Helium 10’s data signals.
Performance Insights & Reporting: Integrated analytics within the Helium 10 dashboard, with spend and ROI tracking across profiles.
Pricing
Helium 10’s starter plan costs $29/mo and features access to essential tools with usage limits.
3. Quartile
Quartile combines AI-driven optimization with a white-glove managed service. As part of the broader Amazon PPC software landscape, it serves brands of every size, from small businesses to enterprises, with single-keyword campaign structures backed by Amazon Marketing Stream and Amazon Marketing Cloud data for full-funnel growth.
Top Features
Flexible Campaign Structure: Granular single keyword, single ASIN, single match-type campaigns that auto-optimize in real time.
Automated Hourly Bidding: Leverages hourly Amazon Marketing Stream data to adjust bids for maximum ROAS and minimal wasted spend.
Rich AMC Integration: Pulls customer path-to-purchase insights from Amazon Marketing Cloud to inform multi-channel strategies.
Pricing
Pricing is fully custom. You must request a demo to get a personalized quote.
4. Intentwise
Intentwise is a data-driven advertising and retail analytics platform that empowers brands, sellers, and agencies to optimize performance across marketplaces like Amazon and Walmart.
Top Features
AI and rules-based bid optimization: Automate bidding strategies using a combination of AI-driven insights and customizable rules.
Amazon Marketing Cloud (AMC) integration: Access deep, privacy-safe insights into customer behaviour and campaign performance through seamless AMC integration.
Customizable dashboards: Build tailored dashboards to track KPIs, visualize trends, and monitor performance in rest time.
Pricing
Contact Intentwise to receive custom pricing.
5. SellerApp
SellerApp acts as an “ads copilot,” blending AI-powered and rule-based automations with an all-in-one seller platform covering PPC, keyword research, product intelligence, and sales analytics. It appeals to sellers who want both smart automations and granular control under one roof.
Top Features
AI-Driven Automation: Intelligent bid adjustments to hit target ACoS and improve ROAS automatically.
Advanced Rule-Based Automation: Set custom rules (Keyword Harvester, Down Bid Optimizer) to streamline and scale optimizations.
Real-Time Performance Insights: Instant PPC audit and granular reporting on keywords, match types, and sales data.
Pricing
SellerApp offers a freemium plan that provides basic PPC insights, including 10 searches per day and the ability to track up to 2 products. The next plan, Pro-Lite, costs $99/mo and allows tracking up to 20 products.
6. Sellozo
Sellozo combines AI bid automation, a visual Campaign Studio, and optional managed services under flat-fee pricing. It’s geared toward sellers and agencies seeking a mix of self-serve automation and U.S.-based campaign management support without percentage-of-spend surprises.
Top Features
AI Bid Automator: Continuously refines bids to boost profitability and lower ACoS.
Campaign Studio: Drag-and-drop interface for building and harvesting keywords visually.
Dayparting & Repricer: Schedule ads to run only during peak hours and dynamically reprice ASINs.
Pricing
Fully custom. Contact Sellozo for a quote.
7. BidX
BidX is a Germany-based, rule-focused Amazon PPC software automation platform that also supports DSP and full-funnel strategies. It’s popular among European sellers for its large customizable dashboards, ChatGPT-powered suggestions, and advanced rule creation.
Top Features
Rule-Based Automation: “If X then Y” logic for bids, budgets, and keyword harvesting/negation.
Multi-Campaign Creator: Set up multiple SP, SB, and SD campaigns at once via a guided wizard.
Customizable Analytics: Unified real-time reporting, AMC integration, and dashboard segmentation.
Pricing
Placing itself on the higher side of the pricing spectrum, BidX's starting price is $495/mo, plus a percentage of the connected ad spend.
8. JungleScout
Jungle Scout Catalyst is an all-in-one Amazon seller platform for new and growing brands that combines product research, listing tools, and AI-driven PPC automation. It helps sellers discover high-impact keywords, launch and automate ad campaigns, and analyze ad profitability alongside other business metrics
Top Features
Review Automation & AI Assist: Automate PPC campaign setup and optimization with data-driven recommendations to improve CTR, lower CPC, and minimize wasted spend.
Analytics & Performance: Built-in Advertising Analytics dashboards visualize ROI, net margin, ACoS, and sales trends at the company, ASIN, and campaign levels.
Keyword Scout & Competitive Insights: Access high-volume, low-competition keyword data and track competitor ad trends to refine targeting and grow market share.
Pricing
JungleScout's starting price is $29/mo or $348 per year. The platform offers a 7-day money-back guarantee.
9. Teikametrics
Teikametrics is an AI-powered marketplace optimization platform delivering predictive bidding, real-time automation, and deep analytics for Amazon (and Walmart) advertising. Its Self-Service edition puts “hands on the wheel” for in-house teams, while Managed Edition combines AI with expert support to maximize ad performance.
Top Features
Predictive AI Bidding: Intelligent bidding calculates the optimal bid for each keyword using seasonality, holidays, and category data.
Automation & Real-Time Adjustments: Like on atom11, the AI bidder continuously tweaks bids against your ACoS or profitability targets without manual intervention.
Advanced AI Models & Analytics: Holistic AI integration provides deep performance insights and forecasting across campaigns and marketplaces.
Pricing
Teikametrics starts at $149/mo for ad spend of up to $10,000/mo. Annual billing offers a discount. The enterprise plan has custom pricing.
10. Perpetua
Perpetua is an AI-driven platform for automating and scaling retail media advertising across major marketplaces like Amazon, Walmart, and Instacart. It offers automated bidding, goal-based campaign creation, and advanced insights through integration.
Top Features
AI-powered Bid Optimization: Perpetua automatically adjusts bids based on performance goals such as maximizing sales or reducing ACoS, helping advertisers scale efficiently with minimal manual input.
Amazon Marketing Cloud (AMC) Integration: The platform connects AMC to provide deep, privacy-safe insights into customer journeys, enabling smarter, data-backed advertising decisions.
Creative and video AD Tools: Perpetua allows users to create sponsored brand videos and display creatives directly within the platform, enhancing brand visibility and engagement.
Pricing
Perpetua starts at $695/month for up to $10,000 in monthly ad spend.
11. Xnurta (XMars)
Xnurta uses artificial intelligence-driven Amazon ad automation and analytics, helping sellers and agencies optimize spend through dynamic bidding and precise targeting and improve campaign performance over time.
The platform has a user-friendly UI, real-time performance data, and custom dashboards to help you make informed decisions and drive more sales in less time.
Top 3 features
AI-Powered Bid Optimization: You can adjust bids in real-time and maximize ad performance, learning from historical data to make informed decisions.
AMC Hub: You can access customer-level insights and instructional queries like path to purchase and time to purchase with drag-and-drop functionality.
Multi-Marketplace Support: It supports Amazon marketplaces globally, accommodating international businesses.
Pricing
Contact Xnurta to receive a custom quote.
12. AdBrew
AdBrew is an Amazon PPC management tool with a focus on automation and a user-friendly interface. Its design and features, such as rule-based automation for bid management, keyword optimization, dayparting, and analytics, make it accessible for mid-sized sellers and agencies without extensive technical expertise.
Top 3 features
Scalable Campaign Creation: Enables simultaneous creation of multiple campaigns, providing a unified view for better decision-making.
Bid Management: Automates bid adjustments based on real-time data, helping maintain optimal ad positions.
Dayparting: Like atom11, Adbrew offers dayparting features that let you adjust advertising budgets and bids based on your peak and low sales hours and optimize spend efficiency.
Pricing
The standard plan starts at $499/mo or a percentage of ad spend for accounts with monthly ad spend up to $500K. Custom plan for enterprises.
13. Kapoq
Kapoq offers six Amazon modules, including profitability analysis, PPC, inventory planning, analytics, content, and customer experience in one platform. It provides analytics-driven tools suitable for both manual management and automation, emphasizing detailed insights and scalability.
Top 3 features
Detailed Profit Tracking: Monitors profitability across campaigns, providing granular insights into performance.
Smart Automation Features: Automates repetitive tasks, saving time and reducing errors, allowing users to focus on strategy.
Customizable Campaign Strategies: Offers tailored optimization based on individual product goals, ensuring maximum efficiency.
Pricing
Starts at $450/mo + % share of revenue.
14. Trellis
Trellis offers a suite of ecommerce services tailored to help you grow. It combines PPC campaign management with pricing optimization to help sellers/vendors get the most profitable results from PPC.
It’s a comprehensive platform designed for large-scale enterprises seeking holistic ecommerce support beyond Amazon PPC management, including creative and strategic development.
Top 3 features
Repricing: Sellers who want to automate pricing with advertising can utilize Trellis’s repricing functionality and combine it with the power of ads.
Creative Services: It allows you to enhance product listings with professionally designed content and imagery, improving product visibility in search results and click-through rates.
Cross-Channel Integration: It provides support for advertising efforts across multiple platforms, and not just Amazon.
Pricing
Custom pricing based on the scope of services.
15. Adlabs
AdLabs is a hybrid Amazon PPC management platform that combines automation with manual control, making it ideal for Amazon businesses and agencies that value oversight while leveraging technology to enhance campaign performance. It stands out for its semi-automatic bid optimization, customizable analytics, and detailed reporting, providing a flexible and dynamic approach to advertising.
Top 3 features
Semi-Automatic Bid Optimization: AdLabs uses advanced algorithms to automate bid adjustments while allowing users to retain control over key decisions.
Brand Analytics Integration: Merges data from Amazon Seller Central and Amazon Ads, offering actionable insights into how ad spend drives total sales.
Customizable Reporting Dashboards: Users can create tailored analytics dashboards and charts to track performance effectively.
Pricing
Adlabs features a free plan for freelancers and small brands. The next plan costs $40/mo per team + 1% of ad spend. Custom pricing for enterprises.
16. AiHello
AiHello is an AI-powered Amazon PPC automation software solution designed to optimize Amazon advertising campaigns with minimal manual intervention. It is ideal for mid-sized sellers and Amazon agencies looking to enhance efficiency, reduce costs, and improve campaign performance through advanced automation.
Top Features
Automated Bid Adjustments: Optimizes PPC bids daily for maximum ROI, much like atom11.
Keyword Automation: Handles keyword research and harvesting, and removes negative keywords to optimize campaigns.
Dedicated Account Manager: AiHello offers expert guidance on strategy and PPC optimization.
Pricing
They have 3 different plans based on ad spend and number of accounts. The Agency version costs $100/mo per account for a minimum of 10 accounts. This is a self-service plan.
17. SellerMetrics
SellerMetrics is a comprehensive Amazon PPC software designed to streamline campaign management for sellers, brands, KDP authors, and agencies. It offers a suite of automation tools, analytics, and bulk operations to enhance advertising efficiency across various Amazon marketplaces.
Top Features
Bid Automation & Custom Strategies: SellerMetrics provides advanced bid automation, allowing users to set custom strategies such as "Optimize," "Moderate," or "Growth."
Bulk Operations 2.0: This feature simplifies the process of adding negative keywords in bulk, saving time and reducing manual errors.
Unified Multi-Marketplace Reporting: SellerMetrics consolidates data across multiple Amazon marketplaces, enabling users to view performance metrics by campaign, ad group, keyword, ASIN, or search term in a single interface.
Pricing
SellerMetrics starts with $79/mo (+ taxes) for beginner sellers having up to $3000 ad spend.
18. Scale Insights
Scale Insights is an AI-powered Amazon PPC automation platform designed to provide sellers with full control and visibility over their advertising performance. It offers a suite of tools to manage multiple SKUs efficiently, making it suitable for both small and large sellers.
The platform emphasizes transparency and scalability, allowing users to tailor their campaigns to specific needs.
Top Features
Fully Managed Campaigns: Automates product targeting, discovery, and buyer campaigns with customizable automation.
Rule-Based Automation: Utilizes proprietary Scale-matic AI to analyze, automate, and scale Amazon PPC campaigns.
Comprehensive Analytics: Offers insights into organic vs. PPC performance, trends, and product performance.
Pricing
Scale Insights offers a range of plans starting from 1% of ad spend for unlimited automated ASINs.
19. Pacvue
Pacvue is a comprehensive commerce acceleration platform that integrates retail media, commerce management, and robust measurement tools into one solution. It empowers businesses to discover impactful opportunities, activate sales growth, and streamline daily operations across multiple marketplaces.
Top Features
Unified Commerce Platform: Integrates retail media, commerce management, and measurement tools across 90+ marketplaces.
AI-Powered Automation: Offers rule-based automation, bid management, and relevant keyword recommendations across all ad types. Atom11 offers this too.
Advanced Reporting: Provides dynamic reporting, customizable dashboards, and real-time insights for smarter decision-making.
Pricing
Pacvue does not explicitly mention its pricing details. It's recommended to contact Pacvue directly.
20. Viral Launch Kinetic
Viral Launch's Kinetic is a comprehensive Amazon PPC automation platform that empowers sellers to manage and optimize their advertising campaigns with precision and efficiency. It integrates seamlessly with Viral Launch's suite of tools, offering a unified approach to product discovery, listing optimization, and advertising.
Top Features
Customizable Automation Rules: Users can create personalized automation rules tailored to their specific campaign goals..
Real-Time Data Synchronization: The platform ensures real-time synchronization with Amazon's advertising data, updating critical metrics such as campaign status, keyword bids, and ad group budgets.
Comprehensive Performance Analytics: Kinetic provides in-depth analytics, including keyword-level performance metrics, search term reports, and ACoS (Advertising Cost of Sale) tracking.
Pricing
Viral Launch’s pricing plans start with $56/mo. This plan focuses on product research and market intelligence.
5 Criteria To Consider When Choosing the Best Amazon PPC Software
Now that you've seen 20 comprehensive best Amazon PPC software options, the decision comes down to matching the right tool to your specific needs. Each platform excels in different areas, so your choice should align with your business goals, budget, and operational style.
Use this framework to narrow down your options of the best Amazon PPC software:
Ad Spend & Scale
Monthly Budget: Are you running a few hundred dollars in ads or scaling into six-figure spends? Pricing tiers and ROI curves look very different at each level.
Feature Focus: Do you need hyper-automated bid rules, deep analytics, or a full ecommerce suite that also handles inventory and pricing?
Skill Level & Learning Curve
Cost vs. Value
Up-Front Fees vs. Percentage of Spend: Flat-fee tools give budget predictability; percentage-based models scale with your Amazon PPC ads but can catch you off-guard in big spend months.
ROI Potential: A more expensive tool isn’t automatically better—focus on efficiency gains (time saved, ACoS improvements) rather than sticker price alone.
Convenience vs. Granularity
Black-Box Automation: Plug-and-play solutions handle everything under the hood—great for hands-off management but limited if you want to tweak individual bids.
Rule-Based Customization: If you crave control, make sure the software lets you build “if-this-then-that” bid rules, custom schedules (dayparting), and negative-keyword harvesting.
Self-Serve Tools vs. Managed Support
DIY Dashboards & Automations: Perfect if you enjoy diving into data and running experiments on your own.
White-Glove Services: Some platforms offer dedicated account managers, regular strategy calls, and end-to-end campaign setups—ideal if you’d rather outsource the heavy lifting.
Ready to decide? Review the tools that match your criteria above, take advantage of free trials where available, and start with the Amazon PPC management software that best fits your current needs, you can always scale up as your business grows.
Need more guidance? Check out our detailed guide on how to choose the right Amazon PPC software for more, or continue reading to see which platform we recommend as the overall winner.
The Verdict: atom11 is the Best Amazon PPC Software for your business
After reviewing 20 platforms, atom11 stands out as the best Amazon PPC software for serious sellers and agencies. With its perfect 5.0/5 G2 rating, 2024 APAC Amazon Ads Partner Awards recognition, and unique retail-aware automation that goes beyond traditional advertising metrics, atom11 delivers the transparency, control, and intelligence that professional Amazon advertisers need.
While other Amazon PPC management software solutions excel in specific areas, atom11 offers the ideal balance of advanced automation and granular control, making it the clear choice for sustainable, profitable growth.
Get in touch to explore how atom11 can streamline your Amazon ad campaigns and drive better results. Book a demo with atom11 today!
Frequently Asked Questions (FAQs) About the Best Amazon PPC Software
What is Amazon PPC software?
Amazon PPC software is a software that automates and optimizes Amazon ad campaigns. Using this software, sellers can automate tasks like bid management, keyword research, and campaign performance tracking to improve their ad efficiency, achieve their target ACoS, and drive higher sales.
How does Amazon PPC management software help agencies optimize ad campaigns for their clients?
Amazon PPC software offers robust features and tools that sellers and agencies can use for data analysis, campaign optimization and management, and keyword analysis, resulting in improved ad relevance, targeted reach, better brand awareness, and higher ROI.
What are the key features to look for in the best Amazon PPC software for agencies?
When choosing the best Amazon PPC software, look for the following features:
Robust keyword research and management
Automated bid management
In-depth analytics with comprehensive reporting
Competitor analysis capabilities
All-in-one dashboard for easy tracking
Apart from these features, make sure the software is easy to use so you don’t have to invest much in training your teams.
Are there free Amazon PPC tools available?
Yes, there are free Amazon PPC tools available that can help you optimize your advertising campaigns on Amazon. However, the capabilities are limited. Some free Amazon PPC tools include:
Kapoq (offers a 30-day free trial)
Adlabs Free (offers only 30-day data retention)
Scope by Seller Labs (30-day free trial)
AMZ Tracker (7 days free trial)
Why should I use the best Amazon PPC tools for my ad campaigns?
Amazon PPC software transforms manual guesswork into data-driven success. These tools automate keyword research to discover high-performing search terms, optimize bids and budgets in real-time for maximum ROI, and provide competitor insights to keep you ahead of rivals.
Which PPC platform is the best?
There is no one-size-fits-all solution—the best Amazon PPC software depends on your ad spend, goals, and how much automation versus hands-on control you want. That said, atom11 stands out among its competitors with its 2024 APAC Amazon Ads Partner Award, and retail-aware rule automations that go well beyond black-box bidding. It offers advanced sellers and agencies the most balanced mix of transparency, granular control, and growth-driving intelligence.
Is PPC worth it on Amazon?
Yes, done right, Amazon PPC software turns manual guesswork into data-driven growth: automated keyword harvesting, real-time bid and budget optimisation, and competitive insights all work together to boost ROI and accelerate sales, making the investment worthwhile for brands that want to scale efficiently on the marketplace.
