Helium 10 Pricing in 2026: How Much Does It Cost?

Helium 10 is a widely used Amazon seller tool suite, covering everything from product research and keyword research to listing optimization and inventory management.

If you are evaluating Helium 10 as your Amazon seller tool suite, the pricing looks straightforward at first, but it isn’t really. Helium 10 structures its plans around usage caps rather than features, which means the moment your product research or keyword tracking needs exceed your tier's monthly limits, you are forced to upgrade, whether you need everything in the next plan or not. 

In this article, we break down every Helium 10 pricing plan for 2026, uncover the costs sellers rarely see coming. 

What Is Helium 10?

Helium 10 is a comprehensive suite of tools built for Amazon sellers and Walmart sellers. It covers the full seller workflow, including product research, keyword tracker, listing creation, market tracker, and financial analytics. 

It helps users identify profitable products, analyze competitors, track inventory, and automate PPC campaigns, with over 30+ tools, including Black Box, Cerebro, and a Chrome extension for data analysis. The platform is designed to serve new sellers testing their first product idea as well as large brands managing complex operations. 

| Related Read: 13 Best Helium 10 Alternatives and Competitors For 2026 - atom11

What is Helium 10’s Pricing in 2026?

Helium 10 pricing is structured around three paid plans, each unlocking a broader range of tools and higher usage limits. There is also a free plan with limited access, suitable for new users who want a surface-level look at the platform. Here is an overview of the cost:

• Platinum Plan: $129/month (billed monthly) or $99/month (billed annually)

• Diamond Plan: $359/month (billed monthly) or $279/month (billed annually)

• Enterprise Plan: Custom pricing, starting at approximately $1,499/month

  
  

Helium 10 Platinum Plan

Best for active, growing sellers who need core research and listing tools.

• Product & Keyword Research: Unlimited Black Box searches, plus 250 uses/month for Cerebro and Magnet.

• Tracking: Monitor up to 500 keywords and track competitor sales trends.

• Account Access: 1 user login and up to 2 connected Amazon/Walmart accounts.

• Extras: Financial analytics dashboard, Chrome extension, email automation (5k/mo), and comprehensive seller training.

Helium 10 Diamond Plan

Best for established sellers and small agencies needing multi-user access and PPC management.

• Higher Limits: 500 uses/month for Cerebro/Magnet and up to 2,500 tracked keywords.

• PPC & Refunds: Includes Adtomic (Amazon PPC tool) and Refund Genie for automated FBA reimbursements.

• Account Access: Up to 5 user logins and 5 connected accounts.

• Extras: Upgraded competitor monitoring, more email automation (15k/mo), and 200 product alerts.

  
  

Helium 10 Enterprise Plan

Custom-built for large brands and high-volume agencies.

• Maximum Scale: Up to 25 user logins and 25 connected accounts.

• Custom Limits: Track up to 10,000+ keywords based on your custom build.

• Premium Support: Dedicated account management and a done-for-you managed refund service.

A critical limitation across all Helium 10 pricing plans is that tool-level usage caps are enforced at the plan tier, not based on your sales volume. Once you hit your monthly Cerebro, Magnet, or keyword tracker limits, you are locked out of those tools until the next billing cycle, or you upgrade your plan, even if the tools themselves are critical to your daily workflow.

What Are the Hidden Costs in Helium 10 Pricing?

The base subscription is just one part of what Amazon sellers actually spend on Helium 10. Here are the costs that often catch sellers off guard:

• Tool caps on Platinum: Cerebro and Magnet are capped at 250 uses per month on the Platinum Plan. For sellers running competitive research across a large catalog, this limit quickly runs out, forcing either an upgrade or a pause in research.

• Adtomic pricing: Adtomic, Helium 10's Amazon PPC management platform, is not included in the Platinum Plan. Diamond subscribers get it included, but Platinum users must pay separately to access it. This makes Platinum significantly less useful for sellers focused on advertising performance.

• Multi-marketplace pricing with no Amazon-only option: Helium 10 is built to support sellers across Amazon, Walmart Marketplace, and TikTok Shop, all under the same subscription. For sellers who sell exclusively on Amazon, this means a portion of every plan's pricing covers infrastructure, tooling, and data coverage for platforms they will never use. There is no Amazon-only tier that strips out Walmart or TikTok Shop support to reflect a lower cost. If your entire operation runs on Amazon, you are effectively subsidizing features built for other platforms.

• Discount structure: The advertised lower prices ($99/month for Platinum, $279/month for Diamond) require an annual subscription commitment. Month-to-month costs are $129 and $359, respectively, a meaningful gap that locks sellers into a 12-month plan to access the better rate.

• Steep learning curve costs: Freedom Ticket, Helium 10's flagship Amazon seller training course, is included on paid plans, but full access to live training and community events is reserved for Diamond and Enterprise subscribers. New sellers on lower plans may incur real opportunity costs from the steep learning curve without that support structure.

• Keyword Tracker add-ons: If 500 tracked keywords (Platinum) or 2,500 (Diamond) are not enough, Helium 10 charges additional monthly fees to extend this limit. This is common for agencies managing multiple seller accounts.

  
  

Why Do Amazon Sellers Choose atom11?

Helium 10 is a generalist platform. atom11 is an Amazon PPC software built for a specific, high-impact job: making your Amazon PPC strategy smarter using data that Helium 10 does not connect to retail reality by default.

Here is what makes atom11 different for sellers running Amazon ads:

• Retail signal-aware automation: atom11 connects your ad performance with retail signals like inventory levels, buy box status, and pricing changes. Helium 10's Adtomic runs PPC automation in isolation from these signals. With atom11, your bids automatically adjust when stock is low, so you are not spending on ads for products that cannot convert.

• Sales trend intelligence: Root Cause Analyzer uses color-coded ASIN-level insights to help you find exactly what drove a sales dip or spike. Helium 10's sales trends dashboard shows what happened. atom11 shows you why, combining seller central business reports with ad data in a single view.

• Precision scheduling: Dayparting automation operates on both bid adjustments and budget caps, not just one or the other. Most tools, including Helium 10's Adtomic, offer one dimension. atom11 also backs its dayparting framework with a mathematical model, giving sellers a data-driven way to schedule ad spend during high-converting hours.

• Custom rules engine: atom11 is a rule-based Amazon PPC optimization software, meaning sellers define the logic and atom11 executes it consistently. You set bid thresholds, ACoS targets, search term harvesting rules, and placement modifiers. Helium 10's Adtomic mixes rule-based and AI automation, which can make it harder to audit why a bid changed.

• Amazon Marketing Cloud integration: AMC (Amazon Marketing Cloud) suite that lets sellers analyze audiences, measure cross-channel attribution, and optimize bid boosts for high-value segments. This level of advertising intelligence is not natively available in Helium 10's standard plans.

• Prime Day and BFCM coverage: Version control feature lets sellers save a snapshot of their bids and budgets before a sales event like Prime Day or BFCM, then roll back to those settings with one click after the event. This solves a painful manual process that costs sellers time and money every peak season.

See how Betterled achieved 23% improvement in Amazon ads while optimizing internal processes with atom11!

Conclusion

Helium 10 is a capable platform with a broad suite of tools covering product research, keyword research, listing management, and market tracking. For sellers who need an all-in-one starting point for their Amazon business, the Platinum and Diamond plans offer genuine value.

That said, Helium 10 pricing escalates quickly. By the time a growing seller adds Adtomic for PPC, extends keyword-tracking limits, and locks in an annual plan to get the best rate, the actual monthly cost looks very different from the advertised price. Usage caps and gated features create friction for serious Amazon sellers who need their tools to scale with their catalog.

For sellers focused specifically on Amazon PPC performance, atom11 is purpose-built, whereas Helium 10 is broad. atom11 combines ad data with retail signals such as inventory, pricing, and buy box status to help sellers improve spend efficiency without paying for features that fall outside their core workflow.

Book a free demo to see how atom11 can sharpen your Amazon advertising strategy.

FAQs

Are there hidden fees in Helium 10 pricing?

Yes. Adtomic (the PPC tool) is not included in the Platinum Plan and requires an upgrade to Diamond. Keyword Tracker add-ons cost extra if you exceed plan limits. Annual commitment is required to access the lowest advertised rates. New sellers also face a steep learning curve without access to full training on lower-tier plans.

Does Helium 10 charge per user or per feature?

Helium 10 charges per plan, not per user or per feature individually. However, plans differ significantly in user seat limits: one user on Platinum and up to five on Diamond. Feature access and usage caps also vary by plan tier, meaning moving up a tier is the only way to increase limits across the platform.

Does Helium 10 pricing include analytics and keyword tools?

Yes, all paid Helium 10 plans include access to keyword research tools like Cerebro and Magnet, the keyword tracker, and a financial analytics dashboard. However, usage limits apply at each tier. Platinum users get 250 monthly uses of Cerebro and Magnet and can track 500 keywords. Diamond raises these limits significantly.

How does Helium 10 pricing compare to other Amazon tools?

Helium 10 is priced similarly to Jungle Scout at the entry level but covers a broader range of features. Competitors like Pacvue and Perpetua focus more narrowly on Amazon PPC. For sellers who need dedicated ad optimization with retail signal integration, atom11 is a more focused alternative at a competitive price point.

Is Helium 10 pricing subscription-based or usage-based?

Helium 10 uses a subscription-based pricing model with usage caps built into each plan tier. You pay a fixed monthly or annual fee, but tool-level access is limited by monthly usage allowances. Exceeding those allowances requires upgrading your plan or purchasing add-ons, which adds a usage-sensitive cost layer on top of the base subscription.

Is Helium 10 pricing worth it for Amazon sellers?

For sellers who actively use product research, listing optimization, keyword research, and market tracking, Helium 10 offers good coverage at the Diamond plan level. For sellers whose primary need is Amazon PPC optimization, the cost-to-value ratio weakens. atom11 is purpose-built for that use case and integrates retail signals that Helium 10 does not.

What pricing plans does Helium 10 offer?

Helium 10 offers a free plan with limited features, a Platinum Plan at $129 per month, a Diamond Plan at $359 per month, and an Enterprise Plan with custom pricing. The Starter Plan, previously available for $49 per month, was retired for new sign-ups in January 2026. Annual billing provides a 20 to 25 percent discount across standard plans.