Top 15 Skai/Kenshoo Alternatives for Amazon Sellers in 2025

Author:

Neha Bhuchar

Last Updated:

Sep 9, 2025

Published on:

Sep 9, 2025

Sep 9, 2025

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Table of Contents

    Skai is an advanced omnichannel advertising and intelligence platform founded in 2006 as Kenshoo. It got rebranded to Skai in June 2021 after acquiring Signals Analytics. Skai offers a unified dashboard for Amazon sellers to integrate retail, advertising, and commerce data from sources like Amazon DSP, sponsored ads, and organic sales. 

    Skai helps optimize ad campaigns through automated bidding, budgeting, and audience targeting. Its recent Executive Copilot feature allows sellers to interact directly with marketing and retail data for rapid insights, identifying anomalies, and understanding performance drivers across channels.

    However, it comes with its fair share of downsides. We found that users complain about the outdated interface and the difficulty in using it. Plus, it is pretty expensive, which is not a feasible option for mid-market and smaller agencies and brands.  

    User review on G2 expressing Skai’s unintuitiveness @@ User review on G2 expressing Skai’s unintuitiveness

    Source: G2

    Fortunately, there are excellent Skai alternatives available for managing advertising for brands and agencies. Here's the list of our top picks:

    Brand

    Starting price

    Features

    Best for

    G2 rating

    atom11

    $199/mo

    Retail aware automations, suggested bids, GenAI copilot for root cause analysis of sales fluctuations, performance monitor

    Medium to large sellers/brands & agencies

    5.5

    Pacvue

    Custom

    Rule-based algorithmic automation, digital shelf optimization, multi-channel campaign tools

    Agencies & mid-market to enterprise brands

    4.4/5

    CommerceIQ

    Custom 

    Retail-aware automation, share of voice, incrementality optimization 

    Enterprise brands looking for ML & automation

    4.3/5

    Quartile

    Custom 

    AI-driven bidding automation, single keyword structure, multi‑marketplace support

    Brands & agencies across SMB to enterprise managing large catalogs

    4.5/5

    Perpetua

    $695/mo

    Goal-based campaign creation, hands off the wheel, share of voice

    Medium-sized businesses & agencies

    4.5/5

    Sellerapp

    Freemium, then $99/mo

    Hourly performance analysis, settings based on goals, & create custom rules for your target ACoS

    Budget-conscious sellers & agencies

    4.7/5

    Intentwise

    Custom 

    Competitor analytics, recommendations machine, rules & algorithms, AI-powered copilot Wizi

    Data-driven brands & agencies

    4.8/5

    M19

    $49/mo

    Organic ranking tools, AI-powered bid management, & campaign auto-structure

    Small to enterprise brands & agencies

    4.8/5

    Teikametrics

    $149/mo

    AI bid automation, keyword suggestions, & dayparting

    Multi-channel brands

    4.4/5

    Trellis

    Custom

    Repricing, creative services, cross-channel integration

    Primarily large-scale enterprises

    4.1/5

    Sellermate

    Freemium, then $150/mo or 1.5% of ad spend

    AI & rule-based automation, real-time ASIN & keyword rank tracking, rich reporting & analytics

    Mid-sized Amazon sellers & agencies

    4.5/5

    Xnurta

    $750/mo or a % of ad spend

    Deep audience insights, AMC hub integration, AI copilot

    Sellers & agencies looking for AI-driven tools 

    4.7/5

    AdLabs

    Custom

    Sem-automatic bid optimization, human-centric design, agency-friendly features

    Large agencies & brands with substantial ad spend

    -

    AdBrew

    From $499/mo

    Scalable campaign creation, holistic performance, support for Walmart ads

    Mid-sized sellers & agencies

    4.8/5

    Junglescout Cobalt

    $29/mo

    Market intelligence, rule automation, keyword insights

    Enterprise & high-growth brands (and large agencies)

    4.8/5

    Now, let’s explore each of these Skai competitors further.


    atom11

    atom11 retail-aware Amazon PPC automation platform dashboard @@ atom11 retail-aware Amazon PPC automation platform dashboard

    atom11 is a retail-aware Amazon PPC software that helps Amazon sellers and agencies stay ahead without wasting ad spend. It is designed for medium to large sellers/brands and agencies selling on Amazon that are looking for all-in-one automation software.

    It integrates key retail data such as inventory levels, pricing trends, competition, Buy Box wins, and digital shelf insights with advertising to optimize spend, increase sales, and improve advertising performance by elevating your Amazon ads strategy. 


    Features

    1. Retail-aware automations

    atom11’s rule-based automation helps you optimize ads using retail signals like inventory, pricing and competitor price changes, Buy Box status, organic rank, PPC cannibalization, and more. For example, it automatically pauses ads when your inventory is low. This helps you prevent your ads from competing with your organic listings, ensuring efficient use of ad spend. 

    Rule-based automation in atom11 @@ Rule-based automation in atom11

    You can either automate keyword harvesting entirely or set up automations with account guardrails to have 100% control. Here’s how atom11 automatically paused Amazon ads for a US Reseller with low Inventory to avoid stock-outs.

    1. Suggested bids

    atom11 suggests bids for your Amazon ads based on your target ACoS. This helps you spend smarter and more efficiently. For example, Betterled reduced wasted ad spend and improved results by 23% in just a few weeks using atom11’s bid adjustments. 

    1. Hourly dayparting

    Using Amazon marketing stream data, you can build a dayparting strategy for your bids, budgets, and ad placements to boost your ad visibility. It helps advertisers make the most of their budgets by ensuring that their ads are seen by the right audience at the right time, thus increasing the chances of conversions and maximizing return on investment (ROI).

    atom11 allows setting up custom dayparting rules for efficient use of ACoS @@ atom11 allows setting up custom dayparting rules for efficient use of ACoS
    1. Complete retail analytics

    atom11’s all-in-one platform provides ad automation, analytics, and reporting, and brings together retail, inventory, ads, and pricing data in one place. This helps agencies and brands have richer PPC conversations and deep dives, since all the relevant data they need is in one platform.

    On atom11, you can compare sales trends across several retail metrics @@ On atom11, you can compare sales trends across several retail metrics
    1. AMC suite:

    atom11’s AMC Suite simplifies Amazon Marketing Cloud by turning complex data into actionable insights without SQL. It lets sellers track the customer journey, access ready-made reports, and instantly activate pre-built audiences like “added to cart but didn’t buy.” It automates reporting and enables audience targeting to optimize ad spend and boost campaign performance.

    atom11’s AMC audience dashboard @@ atom11’s AMC audience dashboard
    1. Amazon Copilot: 

    Atom11’s Amazon Copilot NOVA helps sellers compare two different periods for analytics. It can conduct root cause analyses that tell you what could have caused sales fluctuations between the two periods, and give you personalized advice on optimizing your ad strategy.

    1. Performance monitor:

    Unique to atom11, the Performance Monitor measures automation impact on KPIs, letting you compare before-and-after results, quantify the change, and quickly fine-tune or switch off underperforming rules.

    1. Version control:

    Unique to atom11, the version control feature lets you save bids, budgets, and placement modifiers at a certain point in time. For ex. Bids for Pre-Prime Day or Pre-BFCM period. Once BFCM is over, you can simply revert bids in a single click of a button.


    Pricing

    atom11’s plans start at $199/mo for Amazon ad spend under $10K/mo.

    User review from G2 expressing @@ User review from G2 expressing

    Source: G2

    Pacvue 

    Pacvue is an ad and commerce platform for agencies and mid-market to enterprise brands. It is known for its ability to automate multiple marketplaces worldwide using one interface. It helps Amazon sellers optimize their advertising campaigns through AI-powered bid and budget automation, rule-based optimizations, and real-time performance insights. 


    Features

    1. Rule-based algorithmic automation:

    Pacvue allows setting custom rules to automate bids and budgets across campaigns, letting advertisers stay in control without manual updates. atom11 follows a similar approach, which also uses customizable rules to adjust bids and budgets based on performance signals like ACoS, inventory, and Buy Box status.

    1. Digital shelf optimization 

    Pacvue’s Digital Shelf Optimization turns shelf analytics into actions—helping brands identify the biggest fixes to product discoverability and content, then connect those insights directly to retail-media optimization within the same platform. 

    1. Multi-channel campaign tools:

    Create dashboards that show ad results, sales, and inventory performance all in one place across Amazon, Walmart, and other platforms. 


    Pricing

    Pacvue has not publicly revealed its pricing. It can be obtained on request.

    While Pacvue is great for advertisers who manage ads across many marketplaces, atom11 focuses mainly on Amazon, but provides easy-to-use dashboards that connect ad performance with key retail data like pricing and inventory in a single view.

    | Related read: Top Pacvue Competitors for Amazon PPC Management


    CommerceIQ

    CommerceIQ is an AI-powered PPC automation tool for enterprise brands looking for ML-driven retail media and retail-aware automation that ties ads to supply, pricing, and operations. It optimizes ad spending and automates bid management, helping Amazon sellers increase sales and profits.


    Features

    1. AI-driven PPC automation:

    Helps brands automate keyword harvesting by analyzing search term reports and in-house keyword research, allowing sellers to identify and target high-potential keywords without manual effort.

    1. Share of voice:

    By connecting ad data, strategies, and execution, brands can increase the share of voice on important keywords to measure how often a brand’s products appear on the first page of relevant Amazon search results.

    1. Incrementality optimization

    CommerceIQ focuses on driving incremental growth (not just ROAS) by unifying shelf, media, and sales data and feeding an incrementality model that ingests 50+ real-time commerce signals—such as inventory availability, competitor keyword activity, and SOV shifts—to automatically steer bids and budgets toward the highest-impact opportunities across retailers.


    Pricing

    CommerceIQ’s pricing is not listed publicly. Brands need to contact the team for a customized quote.

    atom11 is often the better fit for mid-market Amazon advertisers who want hands-on control: it pairs granular retail-signal automation (inventory, Buy Box, price, margins) with customizable rules, tying ad actions directly to real storefront conditions. By contrast, CommerceIQ’s broader, multi-retailer suite spans media, shelf, and supply chain—powerful but heavier—so teams focused primarily on Amazon PPC may get faster setup, clearer visibility, and more precise control with atom11.


    Quartile 

    Quartile is an advanced PPC automation platform designed for brands and agencies across SMB to enterprise, managing large catalogs and multiple marketplaces (Amazon, Walmart, Instacart, etc.). It uses machine learning to manage bids, keywords, and campaigns at scale.


    Features

    1. AI-driven bidding automation:

    Quartile uses intelligence from your existing campaigns, learns from it, creates single-ASIN and single-keyword campaigns, and optimizes it for target ACoS. This helps large catalog sellers and agencies automate advertising for thousands of ASINs.

    1. Single keyword, single ASIN structure

    Quartile emphasizes a granular, single-keyword, single-product, single-match-type structure for precise control, with “Quartile One” running one campaign per keyword and “Quartile Versa” allowing custom or hybrid setups.

    1. Multi‑marketplace support:

    Quartile runs ads on Amazon, Walmart, and Instacart. Atom11, on the other hand, focuses on Amazon but provides a detailed dashboard linking ads, sales, inventory, and spending data.


    Pricing

    Quartile does not publish its pricing online. Brands need to contact the team for a customized quote based on their ad spend and goals.

    Quartile uses a data-driven approach with AI to optimize large product catalogs automatically. But if you want to see how your campaigns are being changed and have control over those changes, atom11 provides customizable rules that adjust in real time based on signals like stockouts, price changes, or shifts in ACoS.


    Perpetua 

    Perpetua is a widely used PPC platform for Amazon, Walmart, and Instacart sellers, as well as agencies. Its user-friendly automation helps sellers take quick actions for PPC advertising. 


    Features

    1. Goal-based campaign creation:

    Perpetua’s “create goals, not campaigns” model auto-builds and optimizes campaigns from your objectives. You can use classic multi-campaign goals or single-campaign custom goals, while the engine continuously harvests and adjusts targets over time.

    1. Hands off the wheel:

    Perpetua’s Campaign Takeover lets you migrate existing Amazon campaigns into Perpetua without rebuilding. This enables you to keep performance history while gaining Perpetua’s optimization and management in one place.

    1. Share of voice:

    Perpetua helps sellers and agencies see how their search rankings improve in real time. Its automated keyword harvesting and bidding algorithm boosts search rankings efficiently and automatically.


    Pricing

    Plans depend on the seller/agency’s total ad spend. Its pricing starts at $695/mo (up to 10k in monthly ad spend).

    Perpetua limits the amount of manual control a seller has over a specific campaign, whereas atom11 offers sellers granular control over their Amazon advertising strategies, not just in managing bids and budgets but also in how campaigns respond to real retail conditions like inventory levels, profit margins, and sales cycles. 


    Sellerapp 

    SellerApp is a Singapore-based company that offers a full-suite Amazon PPC management solution for budget-conscious sellers and agencies. Its rule-based automation allows sellers to take bulk actions on their ad campaigns. 


    Features

    1. Hourly performance analysis:

    With SellerApp’s Amazon marketing stream data and dayparting, you can identify peak performance hours and fine-tune bids and budgets to maintain or reduce ACoS.

    1. Settings based on goals:

    SellerApp offers three settings – Launch, Grow, and Liquidate. These ready-made goals help you optimize your account based on the objectives you have chosen.

    1. Create custom rules for your target ACoS:

    Using the SellerApp platform, you can make your own rules for your target ACoS and run them hourly.


    Pricing

    SellerApp offers a freemium plan with product intelligence, advertising overview, and a campaign manager. The next plan costs $99/mo and includes advanced features like insights and tracking.

    While SellerApp offers a broad set of tools, including Amazon Marketing Cloud integration and multi-marketplace support, atom11’s focused approach on retail data-driven Amazon PPC automation is especially valuable for mid-market sellers and agencies looking for precise control and deep insights to maximize ad performance and spend efficiency.


    Intentwise 

    Intentwise is a data-driven advertising and retail analytics platform designed for Amazon, Walmart, Criteo, Target, and other retailers. It uses a mix of rule-based and algorithm-driven approaches, making it a great fit for larger agencies that want both control and efficiency.


    Features

    1. Competitor analytics:

    Intentwise gathers data from the web to analyze how your competitors perform in share of voice and content quality. You can use this information to set useful goals for your business.

    1. Recommendations machine:

    Intentwise provides advice on managing bids, improving targeting, optimizing products, and other key areas. This helps users focus on planning and acting, while Intentwise analyzes data and offers insights for faster decisions. Similarly, atom11 offers recommendations and alerts related to inventory, advertising, and suggested bids.

    1. Rules and algorithms:

    Intentwise offers more than 20 automation models and lets you create your own rules to control bids and budgets. Its system uses both rule-based and machine-learning bid optimization to help reach your target ACoS. The platform is user-friendly and provides managed support during the first few months.

    1. AI-powered Copilot, Wizi:

    Intentwise’s Wizi helps advertisers manage their campaigns more efficiently. It acts as a smart assistant by continuously analyzing your advertising data and spotting any unusual changes. 


    Pricing 

    Not listed publicly. Sellers must contact Intentwise for a custom quote based on their ad spend and needs.

    Intentwise emphasizes cross-platform reach and analytics, while atom11 offers a focused Amazon experience with more granular retail signal integration. Sellers who prioritize automation that adapts to inventory and pricing changes might prefer atom11’s control and visibility.


    M19 

    M19 is an Amazon PPC tool for enterprise brands and agencies. It automates bids and budgets by creating smart strategies. It’s designed for easy, hands-off advertising, focusing on improving efficiency and boosting sales.


    Features

    1. Organic ranking tools:

    With M19, you can prevent your PPC ads from competing with your organic listings. You can set up automation to lower your top of search (TOS) bids when you’re already ranking high organically for those keywords.

    1. AI-powered bid management:

    M19 offers a completely automated AI-based bidding system that helps you get started quickly. It automatically adjusts bids based on ad conversion rates and current sales trends. 

    1. Campaign auto-structure:

    Automatically creates campaigns, ad groups, and keywords based on your product catalog and ACoS targets.


    Pricing 

    Plans start from $49/mo and go up to $400/mo.

    Unlike M19, which focuses on fully automated AI decisions, some Skai competitors like atom11, let sellers use their own rules. With atom11, you can set limits on bids and adjust strategies based on sales cycles or inventory, helping brands balance automation with control.


    Teikametrics 

    Teikametrics homepage @@ Teikametrics homepage 

    Teikametrics is a campaign management platform that helps Amazon and Walmart sellers run ads efficiently. The platform offers automation to manage bids, budgets, and keywords. 

    Their USP is their “Flywheel” platform that uses AI to automate and scale advertising campaigns with features like SKU-focused campaign creation, AI-powered keyword targeting, and dynamic bid adjustments based on market trends and performance data. 


    Features

    1. AI bid automation:

    Teikametrics uses AI to adjust bids based on traffic trends, seasonality, and product availability, making real-time changes. Similarly, atom11 offers bid automation that uses both ad performance and retail data, such as inventory levels and Buy Box status.

    1. Keyword suggestions:

    The platform helps you find high-quality keywords that are likely to improve your ad performance. It also recommends keywords to add or remove (negative keywords) from campaigns based on past performance, helping you cut down on wasted ad spend.

    1. Dayparting:

    Teikametrics’ dayparting lets you schedule ads to run (or bid more aggressively) during the hours and days that convert best. Paired with Flywheel 2.0’s hourly optimization using Amazon Marketing Stream data, bids can adjust in real time to intraday performance.


    Pricing

    Plans start from $149/mo for up to $10k in monthly ad spend.

    Teikametrics offers real-time bid adjustments and analytics to optimize ad spending and boost sales during peak seasons. On the other hand, atom11 focuses more on combining retail signals with automation, alerting sellers about inventory levels and recommended bids, adding control alongside automation.

    | Related read: 10 Best Teikametrics Competitors in 2025


    Trellis

     Trellis Amazon dashboard @@  Trellis Amazon dashboard

    Trellis delivers a comprehensive suite of eCommerce solutions designed to drive business growth. By integrating PPC campaign management with dynamic pricing optimisation, it helps sellers and vendors achieve maximum profitability from their advertising spend. Built for large-scale enterprises, Trellis goes beyond Amazon PPC to offer end-to-end ecommerce support, including both creative and strategic services.


    Features

    • Repricing

    Automates product pricing in tandem with advertising campaigns, enabling sellers to align competitive pricing strategies with ad performance.

    • Creative Services

    Enhances product listings through professionally crafted visuals and copy, boosting search visibility and click-through rates.

    • Cross-Channel Integration

    Supports advertising initiatives across multiple marketplaces and platforms, extending reach beyond Amazon.

    Although Trellis offers a broad ecommerce toolkit for Amazon PPC management 


    Pricing

    Custom pricing based on the scope of services.

    All in all, Trellis offers AI-powered automation for various Amazon ad types, focusing on streamlining campaign management and optimizing ad spend. However, atom11 stands out among Skai competitors by combining automation with human oversight through its rule-based system, allowing for greater control and customization while leveraging deep data insights for more effective, retail-aware campaigns.


    Sellermate.AI

    Sellermate.AI is a powerful Amazon PPC automation software designed to empower Amazon sellers and agencies to optimize and scale their advertising campaigns efficiently. It stands out among Skai/Kenshoo alternatives for its intelligent automation tools that save time, increase ad sales, and improve campaign performance without requiring constant manual adjustments.


    Features

    1. AI & rule-based automation

    Automates bid optimization, campaign scheduling, and budget adjustments to maximize ad performance while reducing manual efforts.

    1. Real-time ASIN and keyword rank tracking

    Provides deep insights into product and keyword rankings, helping sellers stay ahead of the competition.

    1. Comprehensive reporting and analytics

    Provides 20+ ready reports, daily and hourly heatmaps for sales, ad cost, conversion, impressions, clicks, and detailed search term and campaign-level analytics.


    Pricing

    They offer a free plan. After that, you can upgrade for $150/mo or 1.5% of ad spend (whichever is higher) for up to $100k monthly ad spend.

    Sellermate is more focused on inventory and order management, while atom11’s strength lies in combining retail data with advanced Amazon ad campaign automation.


    Xnurta (XMars)

     Xnurta (XMars) homepage @@  Xnurta (XMars) homepage

    Xnurta is a powerful Amazon advertising management platform designed to help brands and agencies grow their sales. It uses advanced AI-driven tools, including AI Copilot, to optimize Amazon PPC campaigns from initial awareness to final purchase. The platform is also known for its user-friendly UI, real-time performance data, and custom dashboards.


    Features

    1. Deep audience insights: 

    Enables refined targeting of high-value customer segments such as cart abandoners and repeat buyers.

    1. AMC hub integration:

    Provides tracking across the entire customer journey and different channels, helping sellers plan ads smarter and make better decisions to promote your brand.

    1. AI Copilot:

    Enhances Amazon advertising by automating campaign optimizations, including real-time bid adjustments and budget reallocations, to improve performance and efficiency.


    Pricing

    The Lead plan costs $750/mo or a % of ad spend. The Enterprise and Agency plans have custom pricing.

    While Xnurta’s copilot focuses on AI-driven automations, atom11’s lets automations be rule-based for more granular control. Instead, atom11’s AI performs root cause analyses of performance fluctuations based on the user’s sales data. It also provides personalized recommendations on PPC strategy adjustments.


    AdLabs

    AdLabs dashboard @@ AdLabs dashboard

    AdLabs is a hybrid Amazon PPC management platform designed specifically for Amazon sellers and agencies who want the best of both worlds: the power of automation combined with the control of manual bid management. Its semi-automatic bid optimization, customizable analytics, and detailed reporting make it stand out among Skai competitors for providing flexibility and dynamism in advertising.


    Features

    1. Semi-automatic bid optimization: 

    Advanced algorithms automate bid adjustments quickly and accurately, while sellers maintain control to make manual tweaks based on their unique insights.

    1. Human-centric design: 

    Unlike fully automated AI solutions, AdLabs respects the expertise of Amazon sellers by combining technology with human knowledge and intuition.

    1. Agency-friendly features: 

    For agencies managing multiple clients, AdLabs provides profile overviews, spend tracking, and centralized account management, streamlining operations and improving client outcomes.


    Pricing

    AdLabs has not publicly revealed its pricing. It can be obtained on request.

    AdLabs focuses mainly on general PPC automation without the same depth of retail signal integration that helps improve ad efficiency on Amazon. On the other hand, atom11 provides more advanced retail-aware automation with transparent, rule-based bidding and budget controls without sacrificing UI intuitiveness and dashboard customizability.


    AdBrew

     AdBrew homepage @@  AdBrew homepage

    AdBrew is an Amazon PPC management platform that prioritizes automation and ease of use. With capabilities like rule-based bid management, keyword optimisation, dayparting, and robust analytics, it’s well-suited for mid-sized sellers and agencies that want powerful tools without requiring deep technical expertise. 


    Features

    1. Scalable campaign creation: 

    Helps you create, manage, optimize, and scale all ad campaigns, ad groups, targets, and creatives within one intuitive platform.

    1. Holistic performance reporting: 

    Consolidate both advertising and organic performance metrics into customizable dashboards and reports, giving sellers a full view of what’s working to drive growth.

    1. Support for Walmart ads: 

    Beyond Amazon, AdBrew also supports automation and optimization of Walmart Sponsored Ads, allowing sellers to scale across multiple marketplaces.


    Pricing

    Plans start at $499/mo. The enterprise plan has custom pricing and is for accounts with over $500k monthly ad spend.

    While AdBrew offers automation and DSP access, atom11 excels in highly customizable automation based on real-time retail data and detailed sales analytics, including linking ad performance directly to product inventory.


    JungleScout Cobalt

    JungleScout Cobalt is a PPC software for enterprise and large agencies. It is a strong campaign automation and market intelligence tool that many companies, like HP and Brooklinen, use.  


    Features

    1. Market intelligence:

    JungleScout Cobalt helps you track category trends, competitor performance, and market share in real-time. This feature helps you identify the leading brands and products in your category, track market changes, and discover new growth opportunities. 

    1. Rule automation:

    JungleScout Cobalt offers rule automation that helps sellers create custom rules to automate tasks like adjusting bids, managing keyword targets, allocating budgets, and scheduling campaigns. These flexible rules allow users to tailor automation to their specific strategies, giving precise control over large-scale Amazon advertising campaigns within the platform.

    1. Keyword insights

    JungleScout Cobalt provides data-driven keyword and listing insights to optimize ad spend and increase conversion rates. Users can track high-performing keywords, understand search trends, and analyze keyword competition to prioritize the best keywords for driving traffic and sales. 


    Pricing

    It has different pricing plans; the starting plan costs $29/mo.

    JungleScout Cobalt focuses heavily on deep market intelligence, competitor analysis, and brand-level insights with a broader enterprise approach. In comparison, atom11 excels at connecting ad performance directly with real-time retail signals, giving granular control over their advertising campaigns alongside a comprehensive view of retail performance.


    Key features to look for in Skai alternatives

    When choosing the top Skai competitors for Amazon sellers, look for the following features:


    1. Retail-signal integration for ad optimization

    Choose a Skai alternative that pulls insights from inventory, pricing, and other retail data to optimize ad spending. For example, it should automatically pause ads when inventory is low to prevent negative customer experiences. 

    For Amazon sellers, this is a must-have feature because it allows you to go beyond basic ad metrics, helping you make hyper-informed decisions, such as pausing or lowering bids on low-stock or low-demand items or shifting budget allocation to capitalize on in-demand and well-stocked products. 


    2. Holistic sales analytics + root-cause diagnosis

    Look for a software that offers a comprehensive and unified view of sales performance, integrating paid and organic outcomes across various time frames, like daily, weekly, and monthly. 

    This feature will allow Amazon sellers to link multiple data sources and identify the underlying reasons for performance swings at different levels, including account, campaign, and product/SKU. Instead of isolated metrics, holistic analytics will help you identify factors that are driving sales fluctuations. 

    This level of analytics helps you allocate budgets, improve campaign effectiveness, and ensure your product portfolios are aligned with market demands and customer behavior.


    3. Digital shelf & competitor monitoring

    Look for a product that helps you track your organic and sponsored keyword rank on the search results page. This helps you identify high-performing keywords, adjust marketing efforts to boost visibility, and stay ahead of competitors. 

    Also, make sure the software helps you monitor and analyze important factors like monitoring listing health factors such as product availability, suppression issues, customer reviews, and share of voice. 


    4. AI copilot with personalized recommendations

    Choose a Skai alternative that has a personalized AI assistant that provides you guidance and suggests the next best actions tailored to your account data, goals, and constraints. This will help you to make informed decisions on managing your ad campaigns and other selling activities by suggesting what steps to take next. 


    5. Transparent, controllable automations

    Choose a platform that uses rule- and objective-based automations that can be run on both historical and real-time signals, including inventory levels, pricing, and competition insights. 

    Also, make sure the software offers detailed control over automation with features like customizable rules for bid and budget adjustments based on time of day, inventory status, or performance triggers. 


    6. Customizable, portable reporting

    Look for a platform that helps you build a drag-and-drop dashboard by defining custom metrics tailored to your business needs. Also, make sure the tool seamlessly integrates with popular BI tools such as Google Sheets, Power BI, Looker, and Zoho Analytics. This helps you automate and customize your reporting workflows efficiently.

    | Related read: How to Find the Best Amazon PPC Software for Your Business


    Why atom11 is the best alternative 

    When evaluating Skai alternatives, sellers are typically balancing automation, control, and retail data to meet their specific goals—and there’s no one-size-fits-all answer. Many leading competitors offer varying levels of automation, retail data integrations, and pricing, letting teams dial in how their ad strategies run. 

    atom11 is designed for brands that want greater control—not just over bids and budgets, but over how campaigns react to real-world signals like inventory, margins, and sales cycles. If you want a focused, retail-aware alternative that keeps you in the driver’s seat, book an atom11 demo to see the difference.


    FAQs


    Who are Skai competitors?

    The main Skai competitors are atom11, Pacvue, Teikametrics, Quartile, and CommerceIQ. Each offers useful features for various selling platforms, but atom11 stands out among Skai/Kenshoo competitors for being designed specifically for selling on Amazon and offers sellers significant control over their ad campaigns while still using automation.


    How does Skai work?

    Skai.io is an advanced omnichannel advertising platform that helps Amazon sellers optimize their campaigns. It integrates data from Amazon DSP, sponsored ads, and third-party sources into one platform to provide full-funnel insights and actionable recommendations. It streamlines campaign execution and reporting, allowing users to connect paid and organic outcomes, measure incremental sales, and maximize ad performance while maintaining granular control. It leverages AI, proprietary algorithms, and real-time data for continuous campaign improvement and audience targeting across multiple markets and ad formats. 


    Is Skai formerly known as Kenshoo?

    Yes, Skai was formerly known as Kenshoo. In June 2021, Kenshoo rebranded to Skai after acquiring Signals Analytics, an AI-powered analytics firm. This change reflects their expanded focus beyond search engine marketing into omnichannel commerce media and advanced data-driven insights.


    How much does Skai cost?

    Skai’s standard plan costs $95k per year for advertisers with annual ad spend up to $4M. It offers access to 100+ publishers, in-class automation & optimization, online training resources, and client success support.


    What does Skai Kenshoo do?

    Skai Kenshoo helps brands, agencies, and Amazon sellers optimize their campaigns and maximize ROI through data-driven insights, AI, and automation. The platform centralizes marketing spend and performance data across multiple channels, including paid search, paid social, retail media, apps, display, and connected TV. 

    Retail-Aware Amazon PPC Software

    Combine ads with retail signals to optimize spend, increase sales and improve advertising performance. Elevate your Amazon ads strategy today.

    Amazon PPC software that understands Retail!

    Amazon PPC software that understands Retail!

    • Sales Tracker

      Root Cause Analyzer

      Compare Mode

      Dayparting

      Rule Based Automations

      KW Harvesting

      Search Term Negations

      Digital Shelf

      Custom Reporting

      Power BI integrations