How to Rank Your Product
on A9 + COSMO
How to Rank Your Product
on A9 + COSMO
Join Yonah Nimmer (CEO, Amazon Growth Lab) and Martin Zerrudo (President, Amazon Growth Lab)
at Advantage with Atom11, where they show exactly how high-performing Amazon brands
rank higher, sell more, and stop leaving organic visibility on the table.
Join us with Advantage where Neha Bhuchar (CEO, Atom11 and Ex-Amazon Ads PM) shares how top-performing Amazon brands systematically diagnose and fix sales fluctuations.
Join us with Advantage where Neha Bhuchar (CEO, Atom11 and Ex-Amazon Ads PM) shares how top-performing Amazon brands systematically diagnose and fix sales fluctuations.
28 April at 10:00 AM PST
28 April at 10:00 AM PST
RSVP Your Spot
RSVP Your Spot
The Playbook You Will Take Home
Search on Amazon is no longer a single system. A9 ranks on mechanics. COSMO ranks on intent. Sellers who understand both are taking organic share from the ones who don't. This session is for the former.
When sales suddenly drop 30% overnight or spike without explanation, most Amazon sellers check Buy Box, rankings, and PPC—everything looks normal, but you're still guessing what changed. Here's the diagnostic framework we've used to identify root causes in hours instead of days
The Ranking Signals Amazon Actually Weights, and Which Ones Sellers Obsess Over for No Reason
Sales velocity, conversion rate, keyword placement, fulfillment method. We show you exactly which of these moves rank and which ones are noise. No theory. Just the levers with the highest return and the ones you can stop wasting time on.
How COSMO Ranks Your Product for Searches That Never Contain Your Keywords
COSMO can surface your listing for a query you never targeted, or bury you on one you think you own. We break down how its knowledge graph maps products to buyer intent, why keyword-heavy listings are quietly losing ground to intent-built ones, and what that means for how you write listings from here.
The Listing and PPC Changes That Build Ranking Authority Month Over Month
Title architecture, attribute completeness, PPC flywheel mechanics, Rufus readiness. These are the structural changes that compound over time, not the reactive fixes that reset every time Amazon shifts something. This session covers what to build, not just what to patch.
Meet the Expert Speakers
Yonah Nimmer:
CEO, Amazon Growth Lab
Before he ran an agency, Yonah was a seller. He built a brand from $14K to $3.2M on Amazon, learned exactly where the system breaks, and built Amazon Growth Lab around fixing it. His team has since driven a 1,477% sales increase for Ray-Ban, generated $1.4M in new revenue for Anker in four months, and doubled conversion rates for Brooklinen. When Amazon shifted to COSMO, Yonah was already building for it. That is not luck. That is ten years of watching the Amazon closer than anyone else.
Martin Zerrudo
President, Amazon Growth Lab
Martin did not learn Amazon from a course. He built a full-service agency from scratch, scaled it to 90 people across three countries, then stepped into Quartile to help manage $2B in annual ad spend across 5,300 brands. He has spoken at Amazon Unboxed, Innovate, and hosted industry podcasts with the people who built the tools sellers use every day. He has seen what works at every budget, every category, and every stage of growth. At Amazon Growth Lab, he is the person brands call when the algorithm stops making sense.
Meet the Expert Speakers
Yonah Nimmer:
CEO, Amazon Growth Lab
Yonah is the founder and CEO of Amazon Growth Lab, where he helps brands scale on Amazon through a strategy built at the intersection of cutting-edge technology and hands-on expertise. After building and exiting his own brand, he launched AGL with firsthand experience in what it actually takes to win on the platform. Today, his team supports brands such as Skechers, Ray-Ban, and Brooklinen, combining advanced tools, sharp creative, conversion strategy, and operational execution to drive meaningful growth on Amazon.
Martin Zerrudo
President, Amazon Growth Lab
As President of Amazon Growth Lab, Martin brings over a decade of ecommerce experience to every brand he works with. He built Seller Universe from $300K to over $2M in two years, managed $750M in annual revenue with a team of 100 people, and joined Quartile to help oversee $2B in ad spend across 5,300 brands. He has spoken at Amazon Unboxed and Innovate and launched two Top 10 podcasts. He has seen what works at every budget, every category, and every stage of growth.
Secure your spot before it fills up.
28 April 2026 · 10:00 AM PST · Limited spots available
Secure your spot
before it fills up.
28 April 2026 · 10:00 AM PST · Limited spots available
Secure your spot
before it fills up.
28 April 2026 · 10:00 AM PST · Limited spots available