YOUR AMAZON CO-PILOT
Amazon Marketing Cloud Tool for Insights
Amazon Marketing Cloud Solution Trusted by Leading Brands
What You Can Do With atom11’s AMC Suite
Get Insights into the Entire Customer Journey
Map Path to Purchase across touchpoints
See Time to Purchase from first touch to conversion
Find winning search terms for each ASIN to scale what works
Set frequency caps to avoid oversaturation + waste
Measure new-to-brand customer acquisition cost to know exactly what it costs to win a first-time buyer through your amc amazon tool reports.
Build High-Intent Audiences from Shopper Behavior
Segment shoppers by views, add-to-cart, purchase, repeat
Control recency + lookback windows for sharper targeting
Activate audiences where supported (DSP / Sponsored)
Build lookalike audiences from high-value customers to expand reach to new shoppers who mirror your best buyers all within your amc amazon tool dashboard.
Optimize Sponsored Ads with Bid Boosters
Boost bids for audiences that consistently convert
Expand reach to look-alikes / upper-funnel shoppers
Improve ROI with smarter spend and placements
Media Mix & Ad Overlap Analysis
Understand Your Full Media Mix
See which ad types work together Sponsored Products, Sponsored Brands, and Display to understand overlap and avoid paying twice for the same shopper.
Run multi-touch attribution to know which touchpoints actually drive conversion, not just the last click, using your amc amazon software tool reports.
Allocate budget smarter by identifying which channel combinations deliver the highest ROAS across your amc amazon tool dashboard.
Most Teams Get Stuck With AMC, But You Won’t
Raw AMC is not marketer-ready
atom11 makes AMC usable for growth teams
You optimize smarter & with confidence
How atom11’s AMC Suite Works
Connect AMC
Securely link your AMC instance to atom11 and choose the accounts you want to analyze.
Auto-import + transform
atom11 standardizes inputs, organizes signals, and prepares ready-to-use reporting layers.
Generate insights & audiences
Run templates, build custom segments, and share dashboards that drive day-to-day decisions.
TESTIMONIALS
What Customers Say About atom11
Learn More About AMC Amazon Tool
in Our Training Plan
After covering the foundational content for Amazon sellers, Week 4 of our 1:1 training plan adds an AMC deep dive, connecting queries and turning insights into dayparting and bid/budget actions. You'll be ready to sell on Amazon effortlessly, efficiently, and independently!
Week 1
Check data accuracy across ads and retail sales; set up account preferences; learn how to read data on atom11.
Week 2
Deploy simple automations negation, harvesting, and bid optimization; learn about weekly reporting structure.
Week 3
Get a tour of advanced automations, analytics, and custom reports to set KPIs and reporting cadence.
Week 4
Enable dayparting schedules informed by intraday signals. Deep-dive into AMC: connect queries, build path-to-purchase/cohort views, custom audiences, and set up reusable templates that explain performance drivers. Translate AMC insights into optimization playbooks and executive reports.
What is AMC for Amazon?
What is Amazon Marketing Cloud used for?
Do I need SQL to use atom11 AMC Suite?
How does Amazon Marketing Cloud work?
How long does setup take?
Who is this for?
How much does Amazon Marketing Cloud cost?
How do I contact Amazon Marketing Cloud?
How is Amazon Marketing Cloud different from Amazon DSP?
Does Amazon Marketing Cloud support real-time reporting?
Can I integrate AMC with other analytics tools?
Is my data safe on Amazon Marketing Cloud (AMC)?
Can I build custom audiences on Amazon Marketing Cloud (AMC)?
What kinds of questions can AMC help answer?
What is new-to-brand measurement in AMC?
Can I use AMC data to target audiences in Sponsored Ads?