Amazon DSP
Amazon DSP Software to Scale Beyond the Search Bar
Build bulk campaigns, optimize your audiences, and grow your brand with Atom11's advanced Amazon DSP management software.
trusted by
2,000+ brands and agencies in 18+ countries run their Amazon advertising on Atom11.
How does Atom11 Demand Side Platform Ads software help improve performance
Average 153% increase in sales, solely through DSP management.
increase in sales
153%
increase in conversion
406%
increase in New to brand sales
330%
brands and agencies running Amazon DSP
100+
Build orders and line items in bulk
Simplified order creation workflow allowing advertisers to create multiple Amazon DSP ad copies in minutes.
1-2 mins
Bulk create orders and line items, then apply targeting and budgets across all of them at once.
Manage Amazon Ads DSP campaigns across Owned & Operated and 3rd party ad placements
Streaming and CTV
Prime Video, Fire TV and connected TV inventory.
Online video
In-stream and out-stream video across network.
Web and display
Amazon owned sites and third-party publishers.
Mobile apps
In-app inventory with the same targeting layers.
All your Amazon Ads management in one dashboard
One login for all your Amazon Ads requirements - sponsored ads & DSP management software in a single dashboard
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Frequently asked questions.
What is Amazon DSP software and how is it different from Sponsored Ads?
Amazon DSP software enables programmatic display, video, and audio ad buying across Amazon-owned properties and third-party sites. Unlike Sponsored Ads, which target shoppers already on Amazon through keyword bidding, DSP lets you reach audiences based on behavioural and purchase data both on and off Amazon making it suited for upper-funnel awareness and retargeting at scale.
What does an Amazon DSP tool actually do that the native Amazon console doesn't?
A dedicated Amazon DSP software like Atom11 layers automation, cross-campaign analytics, and workflow efficiency on top of the native console. This includes bulk bid management, custom audience segmentation, creative rotation rules, unified reporting across line items, and alerts for pacing or budget issues, tasks that are manual and time-consuming inside Amazon's default interface.
Who needs Amazon DSP software? Is it only for large brands?
Not exclusively. Amazon DSP advertising software becomes valuable once you're running multiple campaigns, targeting layered audiences, or need cross-channel retargeting, which usually means mid-size to large brands or agencies managing multiple accounts.
What features should I look for in Amazon DSP management software?
Prioritise automated bid optimisation, real-time budget pacing, audience overlap analysis, and cross-channel attribution, with a focus on bulk actions and analytics over too many black-box changes. Strong Amazon DSP management software should also offer creative performance breakdowns, bulk campaign editing, custom reporting dashboards, and API-level integration with Amazon's DSP so your data stays accurate and actions execute without manual lag.
How does Amazon DSP campaign management work with third-party tools vs. doing it manually?
Manual Amazon DSP campaign management means logging into the console, adjusting bids line-by-line, downloading reports individually, and monitoring pacing across tabs. Third-party tools pull this into a single interface with rule-based automation, scheduled reporting, and anomaly detection reducing operational time by 40–60% while lowering the risk of budget overruns or missed optimisation windows.
Can Amazon DSP operations software automate bid adjustments and audience targeting?
Yes. Most Amazon DSP operations software supports rule-based and algorithmic bid automation, for example, auto-increasing bids on high-ROAS segments and pausing underperformers. For audience targeting, automation handles lookalike expansion, suppression list updates, and real-time segment shifts based on purchase signals or frequency caps. Atom11's DSP operations software brings all of this together in one dashboard, making it easier to manage bid rules and audience strategies across campaigns without switching between multiple tools.
What's the difference between self-serve Amazon DSP management and using a managed-service provider?
Self-serve gives you direct console access with full control over campaigns, budgets, and creatives but demands in-house expertise. Managed-service providers handle execution for you, usually at higher minimum spends ($50K+/month). Amazon DSP management software bridges this gap by giving your team self-serve control with built-in automation that reduces the expertise barrier. Atom11 offers both options, so you can run campaigns independently with full platform access or opt for managed support depending on your team's bandwidth and experience.