Amazon eCommerce Calendar 2025: Top 10 Events You Cannot Miss

If you’re serious about growing your Amazon and eCommerce business, now is the perfect time to start planning for 2025. A well-organized Amazon eCommerce calendar will help you stay on top of important events. These events provide valuable insights for scaling your business, staying ahead of trends, growing your network, and optimizing your operations.

Here’s a list of the Top 10 Amazon events you cannot miss in 2025!

1. Amazon Accelerate

• Date: September 16, 2025 to September 18, 2025

• Location: Seattle, USA

• Focus: Amazon Sellers & Marketplace Growth

  
  

Why Attend:

Amazon Accelerate is hands down one of the best conferences for networking opportunities, new product launches, Amazon product updates, learning sessions, personalized support from subject-matter experts, seller cafe (a unique instant seller support cafe that solves seller issues on the spot), and breakout sessions (there are no workshops here). It is ideal for anyone and everyone in the Amazon ecosystem - sellers, business owners, vendors, aggregators, agencies, freelancers, and tool providers to attend the event.

2. Prosper Show

• Date: March 25, 2025 to March 27, 2025

• Location: Las Vegas, USA

• Focus: Amazon Sellers & Supply Chain

  
  

Why Attend:

The Prosper Show is another popular event, specifically for sellers, agencies, and tool providers. Founded by industry experts like Chad Rubin, the show provides several networking opportunities and helps you connect with fellow sellers, solution providers, and industry experts. It also features learning tracks covering different eCommerce aspects, including product sourcing, customer service, marketing, etc. With over 170+ solution and service providers in the Expo Hall, you get a chance to explore new partnerships, compare service providers, and discover game-changing tools to accelerate your success.

Atom11's at Prosper Show 2025

We are excited to announce that Atom11 will be prominently featured at Prosper Show 2025, both as an exhibitor and a speaker. Visit us at Booth 356 where we will showcase how our platform automates Amazon ads operations and helps brands scale profitably. Don't miss our interactive and fun session The Big Prosper PPC Quizathon, hosted by Atom11. This session offers a unique, hands-on experience where you'll make real-time Amazon PPC decisions, explore account auditing, Amazon Marketing Cloud, bid operations, and brand-building strategies.

Special Activities:

• Session: The Big Prosper PPC Quizathon
  Join us for the first-ever PPC Quizathon at Prosper Show. This engaging and educational session, designed for beginners to advanced Amazon sellers, will challenge you to apply your PPC knowledge in a competitive setting. Winners will receive a trophy, and all participants will walk away with free tools to automate their Amazon advertising strategies.

• Podcast: Live Discussion with Amazon Ads
  atom11 will also be hosting a live podcast in collaboration with Amazon Ads. This session will delve into the latest advertising trends and effective strategies for campaign management, providing you with insights to refine your advertising approach.

  
  

3. White Label World Expo

• Date: October 15 and 16, 2025

• Location: Las Vegas Convention Center, US

• Focus: Private Label & eCommerce

• Date:  November 12 and 13, 2025

• Location: Excel London, UK

• Focus: Private Label & eCommerce

  
  

Why Attend:

With 150 industry-leading speakers, White Label World Expo is the perfect event if you’re looking to build or expand your private-label business on Amazon. From product sourcing and marketing campaigns to branding strategies, you’ll gain insights into how to create and market white-label products successfully. It’s also a great opportunity to meet potential suppliers and partners to expand your product offerings and connect with thousands of fellow sellers to pitch partnership projects. 

4. AWS Innovate

• Date: March 13, 2025

• Location: New York, US

• Focus: Amazon Technology & Innovation

  
  

Why Attend:

AWZ Innovate is a retail innovation conference focusing on the latest technologies and innovations in Amazon retail and ecommerce ecosystem. This event is ideal for sellers and developers who want to explore Amazon’s latest technology trends, from AI-driven tools to new marketplace features. Attendees will gain insights into how these innovations can help them optimize and scale their Amazon operations. Some of the key highlights are a Live Q&A to engage with AWS experts and listening to some of the real-world customer success stories of organizations that leveraged AWS to drive innovation.

5. Unboxed (Amazon Ads Event)

• Date: February 26, 2025

• Location: Toronto, Canada

• Focus: Digital Advertising & Amazon Ads

  
  

Why Attend:

UnBoxed 2025 is Amazon’s primary event for advertisers. Whether you’re new to Amazon Ads or a seasoned marketer, this event offers the latest strategies for maximizing ad performance. A one-day regional summit in Toronto, it features keynote sessions with product announcements, breakout sessions, sales meetings, a Connection Hub, and a networking reception. With real-life case studies, interactive demos, hands-on keyboard training sessions, and insights into new advertising tools, it’s ideal for sellers and marketers looking to optimize targeting and improve return on ad spend with real-time data from Amazon experts.

6. ASGTG

• Date: March 20, 2025

• Location: Kol Yaakov, Brooklyn

• Focus: E-commerce, Amazon selling, AI integration in business operations

  
  

Why Attend: 

ASGTG25 is a premier all-day event specifically tailored for Amazon sellers and e-commerce professionals. It features seven high-level presentations by top Amazon professionals covering essential topics like AI-powered search optimization, TikTok marketing strategies, and Amazon listing optimization. The guest speakers of the event include Ed Roseberg, Max Sinclair, Ritu Java, Rafay M.H., Sheya Fromovitz, and Assaf Sternfeld. The event offers outstanding networking opportunities, with 1000+ attendees and forty top-level international service providers aimed at helping businesses grow. All sessions will be recorded and available for purchase, including recordings from previous years. 

We at atom11 will be attending the session, and our co-founder, Neha Buchar, will be among the distinguished guest speakers, sharing insights on ad incrementality with Amazon Marketing Cloud versus budget efficiency.

7. Billion Dollar Seller Summit

The Billion Dollar Seller Summit holds many events. Here are their details:

Market Masters

• Date: November 2025

• Location: Gatsby Mansion, Austin, Texas 

• Focus: E-commerce, Amazon sales strategies, Personalized business coaching

Why attend: 

Market Masters 2 is renowned for its transformative impact. This unique event differs from traditional conferences by focusing on personalized, actionable advice rather than standard presentations. Over 30 world-class e-commerce experts provide tailored guidance through "hot seat" sessions, where attendees receive specific strategies to address their business blind spots. Each participant leaves with a detailed action plan, crafted by the BDS Dream 100—experts. The event also offers intimate networking opportunities, allowing attendees to connect with fellow e-commerce professionals and industry innovators.

Other events include BDSS XI held in the first week of April in Iceland, Elevate 360 held in the second week of April in Iceland again, and BDSS 12, a virtual event, held in mid August 2025.

8. MDS Summit

1. MDS Inspire (Public Event)

• Date:  March 24, 2025

• Location: Las Vegas

• Focus: E-commerce networking, mastermind sessions, workshops

B. MDS Summit (Members Only)

• Date:  August 24-27, 2025

• Location: Milan

• Focus: E-commerce networking, mastermind sessions, workshops

  
  

Why Attend:

The MDS (Million Dollar Seller) Summit is one of the most exclusive communities in the Amazon ecosystem. It focuses on granular strategies for scaling businesses to the next level. This event is specifically tailored for Amazon sellers already achieving significant success and looking to break into the multi-million-dollar revenue range. The event provides a unique opportunity to network with other top sellers, share insights, and collaborate on strategies for exponential growth.

9. Shoptalk

1. Shoptalk Spring

• Date:  March 25-27, 2025

• Location: Las Vegas, USA

• Focus: Retail & eCommerce Innovation

B. Shoptalk Fall

• Date: September 17-19, 2025

• Location: Chicago, USA

• Focus: Retail & eCommerce Innovation

C. Grocery Shop

• Date: September 28 to October 1, 2025

• Location: Las Vegas, USA

• Focus: Grocery, Consumer Packaged Goods (CPG) & Adjacent Sectors

  
  

Why Attend:

Shoptalk is a can’t-miss event for anyone involved in the retail and eCommerce sectors. This event brings together industry leaders, innovators, and rising stars to discuss the future of retail. Shoptalk focuses on how technology is transforming retail and eCommerce, covering everything from digital marketing strategies to customer experience improvements. Attendees will gain valuable insights into upcoming trends and technology that can help their businesses stay competitive in an ever-evolving landscape. The networking opportunities are also extensive, with professionals from across the globe collaborating to share their expertise.

10. CES

• Date: January 6-9, 2026

• Location: Las Vegas, USA

• Focus: Technology & Innovation

  
  

Why Attend:

CES is the largest technology trade show in the world, where you can see the latest innovations in consumer electronics. This event covers everything from smart home devices and AI to health and automotive technology. For Amazon sellers and eCommerce businesses, CES is a great place to discover new tools that can help you improve your business, enhance customer experiences, and streamline operations. It’s also a great opportunity to network with tech industry leaders and explore new partnerships to help you stay ahead of trends.

Amazon events we will be watching out for in 2025

11. AMZ United

• Date: October 16, 2025

• Location: Meadowlands Expo Center, Secaucus, New Jersey

• Focus: Amazon Sellers & E-commerce Strategies

  
  

Why Attend:

AMZ United is a specialized event for Amazon sellers looking to gain deep insights into effective growth strategies and operational efficiencies. It offers valuable insights from industry leaders into the latest trends in e-commerce, particularly for sellers on Amazon’s platform. This 2025 AMZ United will include four key speakers: Scott Needham (Founder of SmartScout), Diana Gershman (Amazon Wholesale Mary Poppins), and James McConnell (Marketplace Prep Founder). Here, attendees can connect with other sellers, exchange ideas, and learn best practices for scaling their Amazon business. With a focus on networking and collaboration, AMZ United is the perfect event to discover new strategies with actionable steps to increase your sales, enhance your profitability, and stay updated with changes in the Amazon marketplace. 

12. NRF Big Show

• Date: January 11-13, 2026

• Location: New York, USA

• Focus: Retail Innovation, Technology, & Customer Experience

  
  

Why Attend:

The NRF Big Show is the largest retail event in the world, bringing together industry leaders, innovators, and professionals to explore the future of retail. It’s offers insights into the latest technologies, customer experience strategies, and operational innovations. Attendees will learn from top executives and experts about how to improve their businesses through digital transformation, supply chain optimisation, and personalised customer experiences. With networking opportunities and access to the latest solutions, the NRF Big Show is the place to discover what’s next for the retail industry. 

Download the Complete Amazon eCommerce Calendar for 2025

The above-mentioned events bring the best networking and learning opportunities for sellers and agencies.

To help you stay organized and ensure you don’t miss any key opportunities, we’ve created a complete Amazon eCommerce Calendar for 2025. This calendar covers all the major events and key dates you need to know about, from conferences to workshops. Add your email below and download the Amazon calendar today to make sure you’re ready for every important event this year!

FAQs

What is the Amazon eCommerce Calendar and how does it work?

The Amazon eCommerce Calendar is a planning tool that helps Amazon sellers map out key holidays, important events, and seasonal trends throughout the year. Sellers can use this calendar to understand consumer shopping patterns, optimize inventory management, and launch marketing campaigns during predictable demand peaks.

The calendar includes significant sales events around Amazon Prime Day (July), Big Spring Sale (which starts in March, considering the first day of spring, and runs for several days), and the holiday season, from the end of October to December.

How can businesses leverage the Amazon eCommerce Calendar for their sales strategy?

Amazon sellers can use the Amazon eCommerce Calendar to build an effective sales strategy in the following ways:

• Promotion timing: Launching special deals, offering free shipping, and running promotional campaigns aligned with calendar events can help boost sales.

• Cultural relevance: Considering cultural events like Pride Month, National Pet Day, or Canada Day can help sellers connect with customers by creating more targeted ad campaigns with appropriate offers and messaging. 

• Inventory planning: Sellers can use the previous year’s sales data to estimate demand for seasonal products. This way, they can prevent stockouts or overstocking. For instance, estimating the demand for Halloween costumes will help prevent overstocking after the season ends.

  
  

Do you have any important Amazon seller dates to add to our calendar?

Amazon sellers can add important dates to their Amazon Events Calendar 2025. These include:

• January 1st: New Year’s Day 

• January 20th: Martin Luther King Day 

• February 11th: Super Bowl Sunday 

• February 14th: Valentine’s Day

• March 8th: International Women’s Day

• April 18th: Good Friday

• April 20th: Easter Sunday

• May 5th: Cinco De Mayo

• May 11th: Mother’s Day 

• May 26th: Memorial Day 

• June 19th: Father’s Day

• July 4th: Independence Day 

• September 1st: Labor Day 

• September 22nd: Family Day 

• October 31st: Halloween 

• November 28th and December 1st: Black Friday/Cyber Monday

• November 29th: Small Business Saturday

• December 25th: Christmas

• December 26th: Boxing Day 

  
  

Is there an event we didn’t mention that deserves a place on this list?

In addition to the above key events, you can add another event to your Amazon eCommerce Calendar—the 7 Figure Seller Summit, held on March 16th to 18th. This event is for Amazon sellers looking to scale their business to 7 figures and beyond. This virtual event brings together the top 20 industry experts who share proven techniques and actionable strategies for business success. This year, the event will also cover step-by-step guides on how and when to use AI tools and when not to use AI tools.