7 Best Amazon PPC Software for Agencies & Sellers in 2025

Managing Amazon ads can feel like navigating a maze. With an ever-growing marketplace and evolving advertising tools, sellers and agencies often struggle to optimize campaigns effectively while staying within budget. Finding the right Amazon PPC software can make this process simpler, faster, and more effective.

This guide is designed to help you make an informed choice, whether you’re a small seller aiming for profitability or an agency managing multiple accounts. We’ll walk you through the essentials of Amazon PPC software, what to look for in a tool, and the best software options for your specific needs. 

By the end, you’ll clearly understand how atom11 and other platforms can elevate your advertising strategy.

What is Amazon PPC Software?

An ideal Amazon PPC software helps you do three things: 

1. Analyze and visualize data better: Gone are the days when PPC specialists only optimized bids based on performance. Now, successful PPC specialists analyze multiple retail signals, profit margins, and ASIN level data before making PPC decisions. Instead of downloading reports and looking up various parameters, an ideal Amazon PPC software can help you analyze data the way you want. 

2. Give timely insights: Instead of analyzing all data for all ASINs daily or risking losing out on opportunities to make money, the best Amazon PPC tools should be able to help you churn out timely insights, ensuring the right actions.

3. Automate and optimize Amazon ad campaigns: Instead of spending hours in bid adjustment, keyword management, and campaign tracking manually, these tools can streamline the process through automation, data-driven insights, and performance monitoring.

Think of PPC software as your co-pilot, taking care of routine tasks while offering valuable insights to help you make smarter decisions. For agencies, it’s a necessity to manage multiple accounts efficiently. For individual sellers, it’s a competitive edge in a crowded marketplace.

What Are the Top 5 Things You Should Consider When Choosing Amazon PPC Software?

Choosing the right PPC software can be overwhelming, given the variety of tools available. To make it easier, we have laid down some key aspects to evaluate when selecting a software. Not all tools are created equal, and their effectiveness largely depends on your specific needs.

For instance, agencies may prioritize multi-account management, while individual sellers might focus on affordability and keyword insights. It’s essential to align your choice with your business goals.

Here’s what you should look for: 

1. Requirements: Check your requirements to find the perfect software. Are you spending hundreds, thousands, or millions on ad spend per month? Do you need a tool focused on automation, analytics, or holistic eCommerce support? Do your products frequently stock out, or do you need frequent pricing changes? 

2. Skill Level: Are you a new seller looking for more hands-off tools vs. an intermediate/ advanced user who needs more flexibility and advanced services like Amazon Marketing Cloud (AMC) and Amazon DSP? 

3. Cost: What kind of budget do you have for spending on advertising software for Amazon ads?

4. Convenience vs. Control: Are you looking for more flexibility and control or convenience of black-box bid changes?

5. Self-serve vs. Managed Support: Do you want full control of your campaigns with automations and analytics, or are you looking for managed services by Amazon advertising experts to help you with end-to-end campaign management?

Dive deeper into the factors you should consider when choosing the right Amazon PPC software in our guide on how to choose the right Amazon PPC Software.

No matter which software you choose, investing in the right Amazon PPC tool is a step toward improving efficiency, scaling campaigns, and achieving your advertising goals.

Best Amazon PPC Software for Agencies and Sellers

Let’s dive into some of the top-performing Amazon PPC tools available today. Each tool is suited to specific needs, so we’ve highlighted their key features, ideal audience, and pricing to help you decide. 

1. Atom11

Atom11 is an award-winning retail-aware PPC ad automation software for Amazon Ads. It helps you navigate the complexities of Amazon PPC with a fully customizable and flexible automation system, rich analytics, and custom reporting. 

With a full-funnel Amazon Marketing Cloud hub, you can access customer-level insights and make better optimization decisions. Atom11 integrates Amazon Ads with retail signals such as inventory levels, pricing, and digital shelf metrics, providing a holistic approach to ad optimization.

Key Features:

• Seamless Amazon Ad Automation: You can customize your automations with flexible, easy-to-set-up performance, and time based (i.e., dayparting) automations. For sellers with frequent launches, you can set up bulk campaigns and save time on multiple campaign creations that happen one at a time. 

• Dayparting Automation: This feature allows users to schedule ads during peak engagement periods, ensuring maximum ROI for campaigns.

• Retail Signal Integration: Atom11 pulls insights from inventory, pricing, and other retail data to optimize ad spending. For example, if inventory levels are low, atom11 helps you switch off product ads to increase spend efficiency and avoid stockouts.

• Custom Analytics and Reporting: You can analyze data at day, month and week level and campaign, ASIN, or group campaign/ASIN level. You can also analyze product level metrics like TACoS, ad spend, and root cause analysis of sales fluctuations. With atom11’s advanced analytics, you can make bigger, better, and faster PPC decisions. 

• Scalable Client Management: Atom11 is particularly effective for agencies, be it a startup or experienced Amazon PPC agency managing multiple accounts, as it provides a centralized platform for campaign adjustments across accounts and reporting.

• AMC Suite: With drag-and-drop functionalities and detailed ASIN-level insights, atom11’s AMC suite helps sellers, brands, and agencies evaluate customer-level data, create and evaluate audiences, and optimize their funnels based on their objectives. 

Ideal For:

Intermediate to advanced sellers, full-service and advertising agencies. Specifically, PPC specialists who like customized solutions and automations. 

Pricing:

• $199/month for ad spends between $2,000–$10,000/m.

• $499/month for ad spends between $10,000–$500,000.

• Custom pricing for ad spends exceeding $500,000.

2. Xmars

XMars, by Xnurta, uses artificial intelligence-driven Amazon ad automation and analytics. With an AI-driven approach, Xmars helps sellers and agencies optimize spend through dynamic bidding and precise targeting and improve campaign performance over time. The platform has a user-friendly UI, real-time performance data, and custom dashboards to help you make informed decisions and drive more sales in less time. 

Key Features:

• AI-Powered Bid Optimization: You can adjust bids in real-time and maximize ad performance, learning from historical data to make informed decisions. Its AI-powered bulk campaign creator can help you create single-click multiple campaigns.

• AMC Hub: You can access customer-level insights and instructional queries like path to purchase and time to purchase with drag-and-drop functionality. You can also create audiences for sponsored displays and other ad types to optimize your funnels better. 

• Multi-Marketplace Support: It supports Amazon marketplaces globally, accommodating international businesses. 

Ideal For:

Sellers and agencies looking to incorporate AI into their advertising efforts.

Pricing:

Starts at $750/month. Custom pricing for enterprises. AMC Hub is available in Enterprise plan.

3. AdBrew

AdBrew simplifies Amazon PPC management with a focus on automation and a user-friendly interface. Its design and features like ruled-based automation for bid management, keyword analysis, dayparting, and analytics make it accessible for users without extensive technical expertise. The platform also offers customer support to help you with the initial setup and installation and address your queries.

Key Features:

• Scalable Campaign Creation: Enables simultaneous creation of multiple campaigns, providing a unified view for better decision-making. This can help you save time on creating multiple campaigns for the same ASINs. 

• Bid Management: Automates bid adjustments based on real-time data, helping maintain optimal ad positions.

• Dayparting: Adbrew offers dayparting features that let you adjust advertising budgets and bids based on your peak and low sales hours and optimize spend efficiency.

Ideal For:

Mid-sized sellers and agencies looking for rule-based and AI-powered automation in one platform.

Pricing:

The standard plan starts at $499/month or 2% of ad spend. Custom plan for enterprises.

4. Kapoq

Kapoq offers six Amazon modules, including profitability analysis, PPC, inventory planning, analytics, content, and customer experience in one platform. It provides analytics-driven tools suitable for both manual management and automation, emphasizing detailed insights and scalability. Its capabilities like account management, negative review alerts, and product rating categorization make it a top choice for agencies looking to enhance their clients’ customer service. 

Key Features:

• Detailed Profit Tracking: Monitors profitability across campaigns, providing granular insights into performance.

• Smart Automation Features: Automates repetitive tasks, saving time and reducing errors, allowing users to focus on strategy.

• Scalable Account Management: Supports multi-account setups, ideal for agencies managing diverse portfolios.

• Customizable Campaign Strategies: Offers tailored optimization based on individual product goals, ensuring maximum efficiency.

Ideal For:

Full-service agencies and sellers looking for a single platform that covers everything from analytics to automation. 

Pricing 

Starts at $450 per month + % share of revenue.

5. Trellis

Trellis offers a suite of eCommerce services tailored to help you grow. It combines PPC campaign management with pricing optimization to help sellers/vendors get the most profitable results from PPC. It’s a comprehensive platform designed for large-scale enterprises seeking holistic eCommerce support.

Key Features:

• Custom Strategy Development: Trellis tailors advertising strategies to meet specific business objectives, ensuring that campaigns align with brand goals.

• Repricing: Sellers who want to automate pricing with advertising can utilize Trellis’s repricing functionality and combine it with the power of ads.

• Creative Services: It allows you to enhance product listings with professionally designed content and imagery, improving product visibility in search results and click-through rates.

Cross-Channel Integration: It provides support for advertising efforts across multiple platforms, and not just Amazon.

Ideal For:

Businesses and agencies seeking comprehensive support beyond Amazon PPC management, including creative and strategic development.

Pricing:

Custom pricing based on the scope of services, with plans starting at $299/month plus percentage share of revenue. 

6. Adlabs

AdLabs is a hybrid Amazon PPC management platform that combines automation with manual control, making it ideal for Amazon businesses and agencies who value oversight while leveraging technology to enhance campaign performance. It stands out for its semi-automatic bid optimization, customizable analytics, and detailed reporting, providing a flexible and dynamic approach to advertising. Their white-box approach to bid optimization is great for keeping ad spend profitable at ASIN level. 

Key Features:

• Semi-Automatic Bid Optimization: AdLabs uses advanced algorithms to automate bid adjustments while allowing users to retain control over key decisions.

• Brand Analytics Integration: Merges data from Amazon Seller Central and Amazon Ads, offering actionable insights into how ad spend drives total sales.

• Customizable Reporting Dashboards: Users can create tailored analytics dashboards and charts to track performance effectively.

Ideal For:

Amazon sellers and agencies looking for a balance between automation and manual control along with analytics.

Pricing:

Starts at $40/month per team + 1% of ad spend. Custom pricing for Enterprises.

7. AiHello

AiHello is an AI-powered Amazon PPC automation software solution designed to optimize Amazon advertising campaigns with minimal manual intervention. It is ideal for mid-sized sellers and Amazon agencies looking to enhance efficiency, reduce costs, and improve campaign performance through advanced automation.

Key Features:

• Automated Bid Adjustments: Optimizes PPC bids daily for maximum ROI.

• Keyword Automation: Handles keyword research and harvesting, and removes negative keywords to optimize campaigns.

• Campaign Automation: Creates and manages campaigns at scale with minimal input.

• Dedicated Account Manager: AiHello offers expert guidance on strategy and PPC optimization.

Ideal For:

Sellers and agencies seeking a comprehensive, AI-driven PPC solution to reduce ACoS and improve sales.

Pricing:

They have 4 different plans based on ad spend and number of accounts. It starts at $175/month for $5,000 ad spend and can go up to $1000/month for managing 10 accounts. There is custom pricing for enterprises.

Our Recommendation: Which Amazon PPC Software Should You Choose?

Selecting the right Amazon PPC management tool depends on your unique goals, challenges, and business needs. Each platform offers a distinct set of features, and the best choice depends on what you’re looking to achieve.

To wrap up, here’s a quick summary of recommendations based on specific needs:

• As an advanced seller or full-service agency, if your strategy includes retail data and its careful inclusion in your PPC strategy: Retail-aware ad software solutions like atom11 and Trellis go beyond ad automation. You can get more done with one software. With its retail signal integration and automation capabilities, atom11 ensures you spend effectively while scaling campaigns seamlessly. With efficient and scalable alerts, recommendations, and automated reporting functionalities, agencies can save much time (up to 200 hours a week) and stay on top of their accounts. 

• If you want to leverage AI for campaign optimization: XMars and AiHello provide AI-based campaign optimization. Both tools offer the convenience of running Amazon PPC campaigns in a scalable way. However, the black box approach may not suit everyone, specifically advanced PPC sellers/agencies who prefer control of their ad campaigns. 

• If you’re a small or medium-sized seller seeking simplicity with robust automation: Adlabs and atom11 can be excellent choices. Adlabs’s formula-based bid automation is specifically suitable for upcoming sellers with a strong focus on profitability. Atom11’s focus on rule-based bid automation combined with recommendations on products advertised is great for sellers and agencies focused on incremental sales.  

• If you need a rule-based automation with flexible options: Consider Adbrew to automate PPC more seamlessly.

Get in touch to explore how atom11 can streamline your Amazon ad campaigns and drive better results. Book a demo with atom11 today!

FAQs

What is Amazon PPC software?

Amazon PPC software is a software that automates and optimizes Amazon ad campaigns. Using this software, sellers can automate tasks like bid management, keyword research, and campaign performance tracking to improve their ad efficiency, achieve their target ACoS, and drive higher sales. 

How does Amazon PPC software help agencies optimize ad campaigns for their clients?

Amazon PPC software offers robust features and tools that sellers and agencies can use for data analysis, campaign optimization and management, and keyword analysis, resulting in improved ad relevance, targeted reach, better brand awareness, and higher ROI. 

What are the key features to look for in the best Amazon PPC software for agencies?

When choosing the best Amazon PPC software, look for the following features:

• Robust keyword research and management

• Automated bid management

• In-depth analytics with comprehensive reporting

• Competitor analysis capabilities

• All-in-one dashboard for easy tracking

Apart from these features, make sure the software is easy to use so you don’t have to invest much in training your teams. 

Are there free Amazon PPC tools available?

Yes, there are free Amazon PPC tools available that can help you optimize your advertising campaigns on Amazon. However, the capabilities are limited. Some free Amazon PPC tools include:

• Kapoq (offers a 30 days free trial)

• Adlabs Free (offers only 30 day data retention)

• Helium 10

• Scope by Seller Labs (30 days free trial)

• AMZ Tracker (7 days free trial) 

Why should I use Amazon PPC tools for my ad campaigns?

Using Amazon PPC tools for your ad campaigns can be highly beneficial for optimizing your advertising efforts on the platform. These tools offer various advantages, such as: 

1. Enhanced keyword research: Amazon PPC tools provide insights into high-performing keywords that can help improve the visibility and effectiveness of your ads. 

2. Campaign optimization: These tools allow you to monitor and adjust your campaigns in real-time, ensuring that you are maximizing your ROI and reaching your target audience effectively. 

3. Competitor analysis: You can use Amazon PPC tools to analyze your competitors' strategies and performance, enabling you to refine your own campaigns and stay ahead in the competitive landscape.