Blogs
Insights and guides on Amazon PPC automation, strategy and performance.
AI vs Rule Based Amazon PPC Automation: Key Differences
AI vs rule based Amazon PPC compared in detail: how each sets bids, handles thin data and seasonality, where each fails, plus formulas and a hybrid setup.
Nivesh J
Sep 24, 2026
Amazon Ads Reporting: What to Track and How to Use It
Learn the Amazon Ads reports that matter, the metrics behind them, and a weekly review routine. See how Atom11 turns reporting into action.
Nivesh J
Sep 24, 2026
Amazon Ads Full Funnel Campaigns: What They Are and How to Run Them
Learn what Amazon Ads full funnel campaigns are, the 3 funnel stages, ad types for each, and how to build one. See how Atom11 helps you run it.
Deepika Thakur
Sep 24, 2026
Managing Amazon DSP: A Week by Week Operating Guide for Live Accounts
Managing Amazon DSP explained as an ongoing operating cadence: which metrics matter, primary use cases, which categories need it most, and how to handle Prime Day.
Neha Bhuchar
Sep 23, 2026
Amazon Ads vs Amazon DSP: What Actually Separates Them in 2026
Amazon Ads vs Amazon DSP compared: targeting, cost, eligibility, and a CPC vs CPM formula, plus why Amazon is now merging the two into one console.
Deepika Thakur
Sep 23, 2026
Amazon Ads Automation Software: A 2026 Buyer's Guide
mazon ads automation software handles bids, budgets and keywords for you. Learn what to automate, what to keep human, and how to choose the right platform.
Neha Bhuchar
Sep 23, 2026
