Amazon Seller Search: Spy, Connect and Collaborate

With over 9.7 million sellers, Amazon is one of the largest and most competitive e-commerce platforms. But in this massive space, locating a seller can feel like searching for a needle in a haystack. That’s where the Amazon seller search tool comes into play. It involves identifying and reaching out to individuals or businesses that sell products on Amazon’s marketplace.

Whether you're a seller starting a business, a brand exploring partnerships, or a competitor conducting research, knowing how to find and contact specific sellers is invaluable.

In this guide, we will cover:

-   Why should you contact an Amazon seller?

-   How to search for a seller on Amazon?

-   Steps to contact an Amazon seller

-   Criteria of a trustworthy Amazon seller

Why Should You Contact an Amazon Seller?

Let’s explore some reasons why you might contact an Amazon seller.

Identifying collaborative opportunities

Amazon seller search can help you identify potential brands to collaborate with for distribution, product bundling, cross-promotions, or joint marketing efforts. Such collaborations can help expand your reach to new customers, boost sales, and achieve long-term profitability.

Intellectual Property Issue

A serious reason to look up Amazon sellers and contact them is if you find that they are infringing on your intellectual property rights. 

You might notice that another seller is using your trademarks without permission, has product listings that include copyrighted images or descriptions, or you may suspect counterfeit or imitation of your products. In such cases, you should reach out to the sellers directly and resolve the issue amicably before escalating it through Amazon’s official reporting system. 

This approach saves time, preserves brand integrity, and can also uncover unintentional misuse by third-party sellers.

Better understanding of competitors

We all know that Amazon is a competitive marketplace. The seller search can help you analyze your competitors by providing valuable insights into their product pages, pricing, promotions, and customer feedback. You can use this information to refine your strategy and make informed decisions for success on the platform.

Evaluating potential suppliers

If you want to expand your product catalog or enter a new market, you can do an Amazon seller lookup to explore the possibility of purchasing their products at wholesale prices. This is beneficial for sellers looking to expand their base in the Amazon marketplace.

The seller search can help you identify reliable suppliers through their ratings, reviews, and shipping policies. It ensures that you mitigate risks like quality issues and delivery delays, deliver a consistent customer experience, and maintain brand credibility.

Clarifying Fulfillment and Shipment Details

As an Amazon seller, you may want to understand how other sellers manage their fulfillment and shipping, especially if you are exploring partnerships, comparing FBA vs. FBM strategies, or examining delivery timelines. Gaining this clarity can help you enhance your own fulfillment process, avoid logistical conflicts, and make informed collaboration or partnership decisions.

How to find an Amazon Seller?

You have multiple options when you want to search a seller on Amazon. Let’s explore them below.

Identify the seller on the product page

One of the easiest ways to look up an Amazon seller is to identify their product store.

To begin, go to Amazon and select a certain product. Click on the product listing to be taken to the product’s page

To find the seller’s store:

-   Navigate to the product page you are interested in.

-   Above the product title, look for the blue hyperlink that displays the seller’s name. This will take you to the Amazon seller’s storefront.

Another option is to find the seller’s name directly, especially if the store name and seller name are different. To find the seller:

-   Navigate to the right-hand side of the product page.

-   Under the “Buy Now” option, you can find the “Sold By” option that will display the name of the seller. 

 Click on it to go to the seller’s page. Here you can find their ratings, reviews, addresses, shipping policies, and more.

Using the Amazon search bar method

Another efficient way to utilize the Amazon seller search tool is by using the search bar on the marketplace’s homepage. This is effective if you already know the seller’s name. 

-   Go to amazon.com

-   On the homepage, locate the search bar at the top of the page.

-   Type the name of the seller you are looking for into the search bar. Ensure the spelling is accurate.

-   Click the magnifying glass or hit the “Enter” button on your keyboard.

Amazon’s search algorithm will provide a list of results based on the seller’s name.

Using the Amazon storefront name

Some sellers have a unique and memorable name for their storefronts. So, if you know the storefront name but can’t remember the seller’s name, you can use that to find the seller.

-   Type in “amazon.com” in your search bar.

-   Add “/shops/” followed by the name of the storefront. For example, if you are looking for “Furtalk”, you will type “amazon.com/shops/furtalk” into your search bar.

-   Press “Enter” on your keyboard after typing in the URL.

-   You will be directed to the storefront page of the seller.

In the storefront, you can view the complete selection of products the seller has listed on the platform for a comprehensive view of their inventory. You can also find customer reviews and ratings to understand their brand reputation.

Browsing through departments 

To find a product based on its department or sellers who are dominating a particular category, you can search for them by browsing through the department list.

-   On the Amazon homepage, go to the left sidebar by clicking on “All”

-   Scroll down to find the “Shop by Department” section.

-   Click on the department that fits the type of product you are searching for. For example, if you are looking to find a seller of women’s jewelry, you would click on “Clothing, Shoes, Jewelry & Watches”.

-   In that, click on “Women”.

-   You will be navigated to the women’s section. Find “Jewelry” that is located in the top bar and click on it.

-   You will be directed to the search results page, which will display products that fall under the women’s jewelry category.

-   On the left sidebar, you can further refine the search by type of jewelry, customer ratings, and more. The options to refine further will vary depending on the category and specific product.

-   Furthermore, you can also find the names of brands that are selling these products. Select any of the brands to display products that are sold by them.

Steps to Contact an Amazon Seller

Once you have identified your seller, you can follow these simple steps to contact them:

-   Go to the seller’s page using one of the ways mentioned above.

-   Find the “Ask a question” button and click on it. It will open a chat where you can directly message the seller.

-   Type your question to the seller. Include any relevant files and information. Ensure that you maintain professional decorum.

-   Hit “Send message.”

-   Once your message is sent, wait for the seller to respond.

-   You can find the chat again in your Amazon account’s messaging system.

Criteria of a Trustworthy Amazon Seller

Amazon is typically very reliable, and the platform has made significant strides in regulating the marketplace and eliminating illegitimate sellers. However, unauthorized sellers sometimes manage to slip through the cracks and sell illegitimate products. Therefore, it is essential to identify genuine sellers to avoid being scammed or encountering other issues. 

To identify trusted sellers, look for the following signs:

Labels and Badges: Look for labels like “Fulfilled by Amazon” or the “Amazon Prime” Badge, as these indicate that the seller is using Amazon’s reliable logistics network. It also shows that the seller is associated with simple returns, timely deliveries, and improved customer service.

Ratings and reviews: A seller’s feedback and rating help identify their past reliability. Look for sellers that have a rating of 90% or higher, as they are more likely to deliver a positive shopping experience and higher customer satisfaction. Don’t just pay attention to reviews that cover the service, but also the quality of the products. 

Product listings: Trustworthy sellers also put extra effort into their product listings. They provide comprehensive product descriptions, accurate specifications, high-quality photographs, and more. You will also find consistent branding (for example: color scheme, font style, design language) elements within their visual media.

Return and refund policy: Reliable sellers usually offer clear and fair policies that allow you to return items if they are damaged or don’t meet your expectations. If a seller has a vague or confusing return policy, it could be a sign that the seller is not trustworthy. 

Conclusion

With so many sellers on Amazon, it can be frustrating to find the right one. However, by utilizing the search bar method, storefront names, department categories, or the product page, you can ease all the stress. Additionally, learning how to contact sellers on the platform can help you gain greater control, transparency, and opportunities while interacting within the ecosystem.

Want to take your Amazon strategy even further? atom11’s PPC software provides powerful tools to improve advertising strategy, analyze market trends, and make smarter selling decisions. 

Book a demo with atom11 and take the guesswork out of Amazon selling.

FAQs

How do I look up a seller on Amazon?

There are multiple ways to look up a seller on Amazon. You can find the “Sold by” section on a product page, use the storefront name, refine your search by department, or use the Amazon search bar.

How to find verified sellers on Amazon?

You can find verified sellers on Amazon by looking at their history and experience, their customers’ ratings and reviews, Amazon’s “Fulfilled by Amazon” label, and more. “Fulfilled by Amazon” label shows that the seller uses Amazon’s services for storage, packing, and shipping of their products. 

How do I know if an Amazon seller is legit?

You can pay attention to the seller’s ratings, product details, and overall information to know if an Amazon seller is legit. 

How do I find someone’s storefront on Amazon?

To find someone’s storefront, you can use the search bar on the Amazon homepage or find it on their respective product pages.

How to search for an amazon.com seller’s details?

To search for the seller’s details, you can find them on their product page or storefront. You can also utilize the Amazon search bar to look for particular sellers.

Where is the Contact Us option in the Amazon app?

Find the three horizontal lines at the bottom of your Amazon app. Scroll down to the “Account & Help” section and click on it. Find “Customer service” in it and choose an option that matches your query.