Top 10 Scale Insights Alternatives

Amazon PPC software has never been more powerful, and tools like Scale Insights have helped countless sellers optimze PPC campaigns and improve sales performance. As your business scales, you may need a more advanced Amazon PPC management tool that offers campaign optimization and keyword tracking for better control

In this guide, we’ll explore the top Scale Insights alternatives for 2026, including leading competitors, their pricing, and what makes them stand out. You’ll learn:

• Why some sellers move away from Scale Insights

• The top 10 platforms that consistently rank as its strongest competitors

• How to evaluate pricing, automation, and support before switching

• What to watch out for when migrating your campaigns

By the end, you’ll know exactly which Scale Insights competitor fits your needs and how to make the switch without losing performance data.

If you’re comparing tools to improve your ad performance, you may also find this detailed guide on the best Amazon PPC software in 2025 helpful.

By the end, you’ll have a clear picture of which Scale Insights competitor fits your business goals best, and how to make a smooth transition without losing campaign performance data.

Why Do Amazon Sellers Look for Scale Insights Alternatives?

Amazon sellers often explore Scale Insights alternatives when they outgrow pricing tiers or need features that go beyond Amazon PPC campaigns. Many look for platforms with stronger analytics platforms and smarter campaign optimization to improve sales performance and profit margins. Others want tools that simplify advertising campaigns, streamline keyword tracking, and provide broader visibility into overall conversion rates.

Common pain points with Scale Insights

1. Pricing increases with ad spend or SKU count: Scale Insights can become costly as your catalog or advertising campaigns scale. For sellers managing hundreds of product listings or high monthly Amazon PPC campaigns, the cumulative subscription costs often outweigh the benefits, reducing overall profit margins.

2. Limited advanced advertising features: Scale Insights delivers solid core PPC optimization, but its advanced capabilities are relatively limited—particularly around AMC, DSP integrations, and deeper attribution/analytics. Compared to tools like atom11, it offers fewer options for AMC audience building, DSP retargeting, and large-scale cross-campaign automation.

3. Steeper learning curve for rule stacking: The platform’s automation engine is powerful but complex. Sellers often spend time mastering campaign optimization and keyword management, and one incorrect condition can impact conversion rates or sales performance across multiple ad groups.

4. Limited integrations outside Amazon Ads: Unlike multi-platform tools that support Walmart, Instacart, or Google Ads, Scale Insights offers limited analytics platform connectivity. Advertisers looking for broader cross-channel PPC campaigns often end up managing separate dashboards and data silos.

5. Lack of retail-aware automation: Modern Amazon PPC management tools require visibility into retail metrics such as inventory, pricing, and Buy Box ownership. Tools like atom11 combine inventory management with ad automation to help pause low-stock campaigns, optimize advertising campaigns, and reallocate budgets automatically, a level of precision that Scale Insights does not currently offer.
   
   

Situations that warrant exploring alternatives

You might consider switching if:

• You prefer a simpler, more intuitive interface and want customer support that helps streamline onboarding.

• You’re ready for more advanced automation or retail-linked insights tied to inventory management and sales performance.

• Your ad scale or enterprise PPC management needs have outgrown your current custom pricing plan.

• You’re expanding beyond Amazon and need cross-channel support for other advertising campaigns.

• You want AMC-powered analytics with deeper visibility into conversion rates, profit margins, and customer journeys.

• You prefer tools that offer a free trial before a full subscription to test automation and reporting accuracy.

These needs often lead advertisers toward next-generation tools like atom11, which combine rule-based automation with retail and ad data to improve campaign optimization and maximize return on spend.

For further guidance on evaluating Amazon PPC software, see our guide on finding the right Amazon PPC software for your needs.

10 Scale Insights Competitors Worth Considering

*Always confirm pricing with each vendor

Each of the following platforms offers unique strengths for advertisers exploring alternatives to Scale Insights. Whether you prioritize cross-platform advertising, rule-based automation, or retail analytics, these are the top tools worth testing in 2026.

Atom11

Atom11 is an Amazon-native automation platform designed for advertisers who want deeper control over their PPC strategy and full visibility into how ads, retail, and inventory data interact. It’s built for sellers, agencies, and brands that have outgrown rule-only or AI-only systems.`

• Version Control

Atom11 lets you save your campaign settings—bids, budgets, placements—right before a big event like Prime Day. After the event, you can roll back to that exact setup in one click. This makes it easier to test, monitor, and recover from experimental changes.

• Inventory-Aware Automation

  
  

If a product is low on inventory or has lost the Buy Box, atom11 can automatically pause the ad. You don’t have to waste budget on products you can’t fulfill. This is especially useful during stockouts or pricing changes and helps keep campaigns profitable.

• Neo

Atom11’s Amazon Copilot Neo shows you what changed in your performance and why. For example, if ACoS spiked yesterday, Neo helps you find out if it was due to a budget change, a missed Buy Box, or a drop in search rank, and what to fix.

• Performance Monitor

Most tools automate campaigns and stop there. Atom11 goes further. It tracks the impact of every automation on your core metrics like ACoS, sales, and spend. You’ll always know what worked, what didn’t, and why.

• Bid Gap Insights

  
  

Atom11 highlights the difference between your current bid and the optimal bid to hit your target ACoS. You’ll know exactly where you’re overspending or missing opportunities, without having to dig through reports.

• AMC Suite Access

  
  

Atom11’s full suite for Amazon Marketing Cloud (AMC) helps you understand how different segments behave across time. From hourly conversion patterns to audience overlaps, the platform combines this with automation to give you a smarter, more complete optimization experience.

Teikametrics

Teikametrics (Flywheel 2.0) is an AI-driven Amazon and Walmart advertising platform that blends automated bid optimization with optional managed services for brands that want marketplace-native control plus hands-on expertise. It’s built around hourly optimization, retail-aware algorithms, and integrated measurement via AMC and (at higher tiers) Amazon DSP/Walmart Onsite Display.

• Hourly, AI-Powered Bidding

Flywheel 2.0 ingests Amazon Marketing Stream performance data every hour and automatically adjusts bids to match changing demand and competition, reducing the need for manual bid updates. 

• SmartACOS Goal Management

SmartACOS lets you set profitability targets (ACOS) and uses forecasting plus near-real-time signals to steer campaigns toward those goals at scale. 

• Dayparting with AI

The platform supports time-of-day controls informed by aggregated performance signals, helping you concentrate spend in the hours that convert. 

• Bulk Management, Groups & Workflow Control

Apply changes across many campaigns using groups, bulk actions, and CSV uploads to maintain consistent structures as catalogs grow.

• AMC Dashboards & Insights

Teikametrics offers AMC education and productized AMC dashboards that surface cross-funnel measurement and audience insights for Sponsored Ads optimization.

• Amazon DSP & Walmart Onsite Display (Advanced Plan)

At higher tiers, Teikametrics supports Amazon DSP and Walmart Onsite Display alongside its AI ads optimization—useful for full-funnel reach beyond Sponsored Ads.

• Walmart Connect Partner Support

As a Walmart Connect Partner, Teikametrics provides tooling and expertise for Walmart Sponsored Ads, with case studies showing performance lifts.

While Teikametrics spans both Amazon and Walmart with hourly bidding, SmartACOS, AMC dashboards, and optional DSP support, atom11 is more Amazon-first: it emphasizes AMC workflows (templates, analytics, audience building) and Amazon-native automation, including Amazon Marketing Stream hourly data, rather than broader retailer coverage. If your priority is a multichannel stack with managed-service depth and Walmart support, Teikametrics fits well; if you want an AMC-centric, Amazon-focused workflow, atom11 is the closer match.

Skai

Skai is a cross-channel retail media platform designed for enterprise advertisers managing campaigns across Amazon, Walmart, Google, and Instacart. It focuses on connecting retail media and paid search in one unified interface, making it popular among large brands and agencies with multi-platform needs.

Key Features

• Cross-Platform Campaign Management

Skai allows you to manage your advertising campaigns across Amazon, Walmart, Google, and Instacart from one interface. This makes it easier to reallocate budget across channels, compare performance, and plan promotions with a broader retail strategy in mind.

• Predictive Bidding Engine

Instead of using fixed rule structures, Skai relies on predictive modeling to automatically adjust bids and placements. This means the system evaluates trends like conversion rates, competition, and seasonality to fine-tune your campaign without needing constant manual updates.

• Custom Reporting and Visual Dashboards

Skai’s reporting suite is designed for large teams. You can build custom dashboards that pull in metrics from different channels, including retail-specific insights like digital shelf visibility and product availability. This is helpful for brands that want full control over what they track.

• Unified Retail Media Planning

For advertisers running media on multiple retailers, Skai brings together all your campaign planning into one tool. You can create promotions that go live across platforms like Amazon and Walmart simultaneously, ensuring your spend is aligned with retail goals like inventory clearance or new launches.

• Data-Driven Segmentation and Targeting

The platform provides access to more detailed audience data, enabling you to segment by demographics, past behavior, and even in-market signals. This helps you personalize campaigns at scale, particularly when running full-funnel strategies that span from awareness to conversion.

• Strong Enterprise Support and Onboarding

Because it caters to large advertisers, Skai offers structured onboarding, account-level access control, and dedicated support. This helps teams with complex campaign structures stay organized, especially when multiple users are managing different brands or marketplaces.

While Skai excels in cross-channel visibility, it’s often more complex and expensive than most Amazon-only solutions. Tools like atom11 specialize in Amazon-native automation, giving advertisers more granular control over ad spend, retail signals, and time-based bid adjustments without enterprise-level overhead.

M19

M19 is an AI-driven bidding platform focused exclusively on Amazon advertising. It automates bid optimization using predictive algorithms and historical performance data, making it a good fit for mid-size sellers who rely on machine learning rather than rule-based logic. M19’s AI bidding engine boosts campaign optimization while improving profit margins.

Key Features

• Predictive Bid Adjustments

M19 uses a machine learning engine that analyzes past performance trends and campaign goals to set bids automatically. It aims to hit your ACoS target by constantly fine-tuning bids based on how each keyword is performing, without needing daily manual oversight.

• Automatic Campaign Structuring

When you connect your product catalog, M19 can build out campaigns for you, assigning keywords and ad groups based on goals like visibility or profitability. This helps new advertisers get started faster while reducing setup time.

• Performance-Based Keyword Management

The platform continually scans keyword performance and removes or replaces underperformers without user input. This keeps your campaigns lean and focused, with minimal wasted spend on keywords that don’t convert.

• Profit Margin Awareness

M19 lets you enter your cost of goods or profit targets. The software then adjusts bids to maintain those profit margins instead of blindly chasing sales volume. This is especially useful for private-label sellers who want sustainable growth.

• Simplified Interface for Smaller Teams

M19 avoids cluttered dashboards or dense menus. The layout is geared toward sellers who want automation with minimal decision fatigue. This makes it ideal for growing brands that don’t yet have a large in-house ad team.

• Focus on ACoS and ROAS Targets

Most tools show you return metrics, but M19 is built to optimize toward them from the start. You set your acceptable range for ACoS or ROAS, and the platform works behind the scenes to maintain that balance through every bid and budget adjustment.

While M19 simplifies bidding for sellers who prefer automation over manual rules, it lacks the transparency and control of a rule-based framework. Atom11 offers both flexibility and precision, letting advertisers define rules tied to ACoS, stock levels, and Buy Box metrics, ensuring every adjustment aligns with real business objectives.

BidX

BidX is a lightweight Amazon PPC automation platform designed for sellers who want simplified bid adjustments, rule-based controls, and customizable dashboards. It’s often chosen by mid-market advertisers seeking flexibility without the complexity of AI-driven systems.

Key Features

• Custom Rule Engine with Templates

BidX gives sellers full flexibility to build their own automation rules using if-then logic, while also offering ready-made templates for common goals like reducing ACoS or pausing underperforming keywords. This strikes a balance between control and ease of use, helping newer sellers get started without writing rules from scratch.

• Visual Bid Adjustments by Time or Target

The interface shows color-coded graphs that highlight bid changes across time, targets, and performance metrics. This visual format helps sellers quickly spot irregular patterns and understand how automated rules are affecting spend and visibility.

• Multi-Account Dashboard for Agencies and Aggregators

Agencies or sellers managing multiple Amazon accounts can view performance across all of them in a single dashboard. You can group accounts, apply shared rules, or switch views without having to log in and out repeatedly.

• Manual Overrides for Human Oversight

Even when automation is enabled, sellers can step in at any time to override a bid or budget manually. This is useful when you want to make quick decisions during Prime Day or when launching a new ASIN, without turning off the automation entirely.

• Performance Breakdown by Rule

Every time a rule triggers a change, BidX logs the action and its impact. You can trace exactly which rule changed a bid, how it affected impressions or clicks, and whether it moved you closer to your ACoS goal. This audit trail builds trust and helps refine automation over time.

• Clean Interface and Easy Onboarding

BidX’s clean layout avoids clutter and jargon, making it easier for sellers to explore different features without getting overwhelmed. Their onboarding support includes in-app guidance and video walkthroughs to help new users get up to speed quickly.

BidX offers strong customization but doesn’t integrate retail context, such as inventory or Buy Box data, into its optimization logic. Atom11 extends these capabilities by incorporating retail-aware automations, ensuring ads pause for low-stock items or price inconsistencies, helping advertisers spend more efficiently and sustain sales momentum.

Quartile

Quartile is an AI-powered retail media optimization platform built for large-scale Amazon sellers and agencies. Quartile offers robust automation for advertising campaigns and helps sellers monitor sales performance in real time. It focuses on automated bid management, campaign segmentation, and full-funnel analytics across multiple marketplaces.

Key Features

• Single Keyword Campaign Structure

Quartile builds one campaign per keyword and ASIN pairing. This structure provides greater control over performance and makes it easier to pinpoint which keywords drive sales for specific products. It also helps simplify reporting by separating performance at a granular level.

• Performance-Based Keyword Automation

Instead of relying on manual input, Quartile continuously monitors keyword-level data such as spend, click-through rates, and sales to make decisions. Keywords are automatically promoted, paused, or shifted between match types depending on their performance trends over time.

• Sales Funnel Segmentation

Quartile segments campaigns into different funnel stages such as awareness, consideration, and conversion. This allows advertisers to set unique goals for each stage, such as maximizing reach at the top or improving return on ad spend at the bottom, with dedicated strategies for each.

• AI-Driven Budget Allocation

The platform tracks your advertising efficiency across campaigns and automatically shifts budgets to the ones that are performing best. If a certain campaign is delivering better returns, Quartile will reallocate more spend to that area while trimming underperforming segments.

• Custom Reporting Across Brands or Markets

Quartile allows sellers to break down performance across different brands, product lines, or geographic regions. This is especially useful for aggregators or large brand portfolios managing diverse catalogs across Amazon marketplaces.

• Marketplace Expansion with Unified View

In addition to Amazon, Quartile supports advertising on Walmart, Instacart, and other retail media platforms. You can manage campaigns and view results from multiple marketplaces through a centralized dashboard without switching tools.

Quartile’s strength lies in its enterprise-grade automation, though it often limits advertiser control over granular rule configuration. Atom11, by contrast, maintains a rule-based framework that gives advertisers precise control over bidding, dayparting, and retail-linked adjustments, ensuring visibility into why bids change and how they affect ACoS and sales trends.

Intentwise

Intentwise is a rule-based Amazon PPC platform known for its focus on analytics, automation, and access to AMC. It caters to agencies and growth-stage brands that need transparency and flexible reporting.

Key Features

• AMC-Powered Attribution Insights

Intentwise provides access to AMC, allowing brands to uncover how different touchpoints contribute to conversions. With this data, advertisers can better understand the customer journey and make informed decisions about retargeting and upper-funnel spend.

• Custom Reporting and Scheduled Dashboards

Advertisers can create highly customized reports that surface the exact metrics they care about, from ACoS by campaign to hourly spend trends. These dashboards can be shared automatically with stakeholders or clients on a set schedule, helping teams stay aligned on performance.

• Flexible Rule-Based Automation

While Intentwise is known for analytics, it also supports rule-based automation. Advertisers can set up logic for adjusting bids, pausing keywords, or changing budgets based on performance signals. The interface allows detailed customization without needing technical skills.

• Multi-Account and Multi-User Access

For agencies and aggregators managing multiple brands, Intentwise allows you to switch between accounts quickly. You can assign roles to team members and manage different permissions across clients or internal teams through one unified platform.

• Data-Driven Keyword Recommendations

Intentwise scans campaign performance data to suggest new keywords worth targeting or existing keywords that may need to be paused. These recommendations are tied directly to performance trends, ensuring each decision is grounded in real outcomes.

• AI assistant Wizi

Intentwise’s Wizi lets you ask plain-language questions (type or voice) about your ad performance, filtering data, adjusting charts, and explaining trends without manual work. It also runs continuously to surface under-performing campaigns, missed opportunities, and reasons behind performance swings.

• Focus on Clarity Over Complexity

The platform is designed with a reporting-first mindset. While automation exists, the interface emphasizes clarity, giving advertisers more confidence in understanding how performance is trending and what changes are driving results.

While Intentwise gives advertisers access to AMC for advanced reporting and attribution insights, it focuses primarily on post-performance analysis. By contrast, atom11 builds on those same AMC signals and ties them directly into its automation engine. With tools like the Performance Monitor, inventory-based rule triggers, and campaign diagnostics, atom11’s AMC suite goes beyond reporting, it allows advertisers to act on insights in real time, without toggling between tools.

Pacvue

Pacvue is an enterprise retail media platform offering cross-platform ad automation, analytics, and competitive intelligence. It’s particularly popular among large brands managing ad spend across Amazon, Walmart, and Target. Pacvue’s dashboard helps you benchmark search results and measure conversion rates across retail media platforms.

Key Features

• Built for Enterprise Retail Media Teams

Pacvue is a comprehensive retail media platform built for brands managing large-scale ad campaigns across multiple channels. It is most popular with enterprise-level advertisers who want to centralize their Amazon, Walmart, and Target campaigns within a single interface. The platform combines automation, analytics, and competitive tracking to help brands manage every aspect of retail advertising.

• Multi-Retail Channel Support

Pacvue supports a wide range of retail media networks, including Amazon, Walmart, Instacart, and Target. Advertisers can view campaign performance across all platforms in one place, making it easier to allocate budget and optimize efforts based on channel-specific outcomes.

• Custom Bid Strategies

Users can build bidding rules that respond to performance signals like conversion rate, inventory status, and keyword rank. Bid logic can be tailored by campaign type, ASIN targeting, product segment, or profitability goals, giving experienced advertisers more control across different catalog sections.

• Share of Voice and Digital Shelf Insights

Pacvue’s digital shelf tools allow advertisers to monitor share of voice, product placement, and competitor activity. This helps brands maintain visibility on high-priority keywords and adjust their campaigns when competitors gain ground.

• Flexible Reporting and Role-Based Views

The platform offers custom reporting templates and team-based dashboards so that internal teams, agencies, and external partners can collaborate effectively. You can schedule reports, set up different access levels, and personalize performance views.

• Category and Competitor Benchmarking

Pacvue offers extensive benchmarking tools that let advertisers compare their performance against others in the same category. These insights help identify pricing gaps, content mismatches, or missed opportunities on high-volume keywords.

Pacvue’s ecosystem is ideal for brands that need omnichannel scale but may be overbuilt for sellers focusing solely on Amazon. Atom11, as an Amazon-native PPC software, simplifies advanced automation by tying bids to real retail variables like inventory levels, Buy Box status, and BSR trends, delivering efficiency without enterprise complexity or high overhead. 

Jungle Scout (with Ad Analytics)

Jungle Scout is an all-in-one Amazon seller suite combining product research, keyword insights, and advertising analytics. Its Ad Analytics add-on module helps sellers track PPC performance, making it suitable for early-stage and mid-level advertisers who want everything in one tool.

Key Features

• Product Research + Keyword Suite

Jungle Scout is primarily a product research platform, widely used by new Amazon sellers to analyze market demand, competitor listings, and pricing trends. It also includes keyword insights and listing tools - but advertising functionality is limited unless you purchase the separate Ad Analytics add-on.

• Ad Analytics Add-On

The Ad Analytics module gives sellers visibility into campaign-level performance metrics like spend, ACoS, and sales attribution. While it doesn’t offer automation, it’s useful for smaller brands that want to start monitoring Amazon PPC performance before moving to a more advanced solution.

• Beginner-Friendly Design

The interface is designed for sellers with minimal ad experience. Setup flows are guided, tooltips are built in, and key metrics are explained in simple terms. This makes it ideal for first-time advertisers or solo operators launching their first few campaigns.

• Keyword Intelligence Tools

Jungle Scout includes a keyword database powered by search volume and relevance filters. Sellers can analyze keywords at the product or ASIN level, making it easier to build targeting lists for Sponsored Products and assess which keywords convert best.

• Product Tracker Integration

Because the platform was originally built for research, sellers can track product performance over time - including competition levels, review velocity, and pricing. These insights can be used to inform both product launch strategies and early advertising decisions.

• Simple Campaign Reports

Reporting inside the Ad Analytics module includes high-level charts on spend, ROAS, and ad-attributed orders. The simplicity of these reports makes them accessible for small teams or sellers still learning the ropes of Amazon PPC.

While Jungle Scout offers simplicity and broad functionality, it lacks the automation depth and retail-awareness of tools built specifically for PPC optimization. Atom11 integrates rule-based automation, retail signal data, and AMC analytics, giving growing sellers more long-term scalability without needing multiple separate tools.

Adbrew

Adbrew is a rule-based Amazon PPC automation platform known for its flexibility and advanced dayparting capabilities. It’s widely used by agencies and in-house teams managing multiple brands.

Key Features

• Advanced Rule Logic Engine

Adbrew offers one of the most flexible rule builders in the space. Sellers can define triggers and actions based on ACoS, sales, clicks, or keyword performance. You can set separate rules by campaign type or ASIN, helping advertisers apply precise logic to different catalog sections and budget goals.

• Advanced Dayparting Controls

Advertisers can schedule bid and budget changes at the hour or day level, using either historical performance or retail behavior. This allows teams to fine-tune ad exposure based on high-conversion windows, preserve spend during low-traffic hours, and avoid blanket campaign schedules that don’t match product demand.

• AMC Access

Adbrew includes access to AMC for eligible accounts, giving advertisers a way to build custom reports and study longer customer journeys. While it does not include pre-built dashboards, it allows advanced teams to work with raw data to unlock deeper attribution analysis.

• Bulk Editing at Scale

Sellers managing large catalogs can use bulk actions to change bids, update rules, and apply targeting across hundreds of campaigns in one go. The interface is designed for efficiency, especially for agencies or in-house teams working across multiple ASINs and brands.

• Multi-Brand Workspace

The platform supports account grouping, user roles, and brand-specific campaign views, making it suitable for advertisers managing multiple brands or agency clients. Each workspace can have its own rules, reports, and team access, reducing clutter and confusion across high-volume operations.

• Rule Impact Review Panel

Adbrew includes a performance section that aggregates data from campaign performance, retail metrics, and rule results. While less advanced than Atom11’s Performance Monitor, it gives advertisers a way to review what rules triggered, how bids changed, and whether those changes led to improved results.

Adbrew provides strong automation control, but its focus remains rule-level optimization without broader retail or inventory context. Atom11 builds upon the same rule-based foundation but adds Retail-Aware Automations, pausing ads when inventory is low or the Buy Box is lost, and Performance Monitoring that measures every bid change’s impact on ACoS, sales, and orders.

What to Watch Out for When Migrating from Scale Insights

Transitioning from Scale Insights to another Amazon advertising software can unlock smarter advertising optimization and better cost control, but only if it’s done methodically. Sellers switching tools should plan each step carefully to protect sales performance and conversion rates.

• Campaign Data vs. Logic: Historical PPC campaign data remains in Amazon, but custom automation rules, filters, and campaign creation logic won’t automatically transfer.

• Parallel Testing: Run both platforms side-by-side for at least two to three weeks. This minimizes performance volatility and helps maintain steady sales analytics and profit margins.

• Rule Recreation: Rebuild your rule conditions for ACoS, bids, or keyword harvesting within the new suite of tools. Replicating your best rules ensures seamless data analysis and consistent results.

• Training & Onboarding: Prepare your team or PPC managers to navigate the new interface, reporting dashboards, and advanced rule workflows.

• Monitor Early Trends: Closely watch ACoS, spend, and impressions during the first month. Early tracking of marketing efforts helps you identify trends and correct underperforming ads faster.

  
  

Why atom11 is the Best Alternative

Among all Scale Insights competitors, atom11 stands out for its unique ability to connect advertising, retail, and inventory data inside the Amazon ecosystem. While most platforms stop at basic bid automation, atom11 adds deeper, retail-aware logic that adjusts campaigns based on stock levels, pricing, Buy Box status, and real-time performance.

Built specifically for Amazon PPC teams and growth-stage brands, atom11 offers a flexible, rule-based suite of features that simplifies optimization while unlocking visibility across every part of your campaign. The platform offers unique features like version control, a gen AI Amazon Copilot, performance monitoring, and retail signal-aware automation. Our innovations were even acknowledged by the Amazon Partner Awards, as they chose atom11 as a finalist for two awards at Amazon Accelerate 2025.

Further, you get free, 1:1 onboarding setup and support with an expert to help you overcome the new software learning curve. It includes skills like core and advanced automations, reporting, AMC, and dayparting, along with a dedicated Slack channel for all your queries.

If your goal is to optimize spend, scale efficiently, and gain full visibility into your Amazon performance, atom11’s Amazon PPC optimization software is built precisely for that. Book a demo to see it in action.

FAQs

What is Scale Insights in Amazon PPC?

Scale Insights is an Amazon PPC automation tool that helps sellers manage bids, set campaign rules, and track ad performance. It’s used to improve advertising efficiency and control ACoS across campaigns.

Why do sellers look for Scale Insights alternatives?

Sellers switch from Scale Insights due to high pricing tiers, limited cross-channel support, or the need for tools with better automation, reporting, or onboarding features.

How is atom11 different from Scale Insights?

atom11 goes beyond bid automation by linking Amazon PPC with inventory, pricing, and Buy Box data. It also offers AMC dashboards, retail-aware rules, and features like performance monitoring and version control.

What features should Amazon PPC software include?

Top Amazon PPC tools should offer rule-based automation, keyword tracking, AMC integration, retail signals, budget controls, and performance reporting for better ad optimization.

How do I migrate from Scale Insights to another PPC tool?

Export campaign data from Scale Insights, recreate automation logic in the new tool, and run both tools in parallel for 2–3 weeks to ensure performance stability.

Which Amazon PPC tools support Walmart or Google Ads?

Tools like Skai and Pacvue support Amazon, Walmart, Google, and Instacart, making them ideal for sellers managing cross-platform advertising campaigns.

What is the cheapest alternative to Scale Insights?

While most platforms are premium-priced, Jungle Scout offers basic ad analytics starting at $29/month. 

Do Amazon PPC tools support agency workflows?

Yes, platforms like Pacvue, Intentwise, and Quartile offer agency features such as multi-account dashboards, user permissions, and advanced reporting.

What should I watch for when switching PPC tools?

Make sure your rules and logic are fully replicated. Monitor ACoS and spend during the transition, and run a 2–3 week overlap to ensure stable performance.